Ibiza Audience in Germany
A data profile of the people who buy, follow and care about Ibiza in Germany — modelled from more than twelve digital signal sources. Ibiza has an estimated audience of 3,884,686 people in Germany.
The average Ibiza fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rave, Tech house, Electronic dance music, with strongest over-indexing on Rave (3.14× the country average).
Demographically, the Ibiza audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ibiza fan in Germany is more female, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Rave.
At a glance
The key figures that characterise the Ibiza profile in Germany.
Search interest · 12-month trend
Demographics of Ibiza fans
55.3% are female, 44.7% are male, average age 35.0.
Gender split
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 35.0 |
| Estimated audience size | 3,884,686 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Ibiza audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 12.4% |
| Spain | 11.5% |
| United States | 10.7% |
Geography
Where the Ibiza audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~400K | 1.28× | |
| 02 | Baden-Württemberg | ~600K | 1.21× | |
| 03 | Hamburg | ~100K | 1.20× | |
| 04 | Nordrhein-Westfalen | ~1M | 1.18× | |
| 05 | Rheinland-Pfalz | ~200K | 1.16× | |
| 06 | Berlin | ~200K | 1.14× | |
| 07 | Bayern | ~700K | 1.13× | |
| 08 | Niedersachsen | ~400K | 1.02× | |
| 09 | Saarland | ~50K | 0.99× | |
| 10 | Schleswig-Holstein | ~100K | 0.97× | |
| 11 | Bremen | ~30K | 0.90× | |
| 12 | Brandenburg | ~100K | 0.85× | |
| 13 | Sachsen | ~200K | 0.79× | |
| 14 | Mecklenburg-Vorpommern | ~60K | 0.79× | |
| 15 | Thüringen | ~70K | 0.73× | |
| 16 | Sachsen-Anhalt | ~70K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ibiza audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Music venue | Music & Radio | 5.65× | ||
| 02 | Amsterdam Dance Event | Music & Radio | 5.51× | ||
| 03 | cocoon | Music & Radio | 5.29× | ||
| 04 | Rave | Music & Radio | 3.14× | ||
| 05 | Deep house | Music & Radio | 2.97× | ||
| 06 | Tech house | Music & Radio | 2.90× | ||
| 07 | Summer house | Travel & Leisure | 2.89× | ||
| 08 | Hardstyle | Music & Radio | 2.75× | ||
| 09 | PurpleDiscoMachine | Music & Radio | 2.64× | ||
| 10 | Detroit techno | Music & Radio | 2.59× | ||
| 11 | Bushido | Music & Radio | 2.29× | ||
| 12 | Disc jockey | Music & Radio | 2.23× | ||
| 13 | Electronic dance music | Music & Radio | 2.04× | ||
| 14 | Majorca | Travel & Leisure | 2.00× | ||
| 15 | Haftbefehl | Music & Radio | 1.74× | ||
| 16 | Lindsey Vonn | Sports | 1.58× | ||
| 17 | Heidi Klum | Fashion & Accessoires | 1.57× | ||
| 18 | Spiegel Online | News | 1.56× | ||
| 19 | Cover version | Music & Radio | 1.55× | ||
| 20 | HolidayCheck | Travel & Leisure | 1.55× |
Personality of the Ibiza audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.14× | |
| Luxury Orientation | PREMIUM | 1.11× | |
| Tradition | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× |
Frequently asked questions
How many fans does Ibiza have in Germany?
Ibiza has an estimated audience of 3,884,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ibiza fans?
55.3% of Ibiza fans are female, 44.7% are male, with an average age of 35.0 years.
Which brands do Ibiza fans like most?
Ibiza fans show strongest brand affinity for Rave (3.14×), Tech house (2.9×), and Electronic dance music (2.04×) over the country average.
Where do Ibiza fans live in Germany?
Ibiza fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Ibiza fans also like?
Beyond Ibiza itself, the audience over-indexes on Tech house (2.9×), Electronic dance music (2.04×), Deep house (2.97×), and Disc jockey (2.23×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Island audiences in Germany
See Ibiza audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ibiza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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