Ibiza Audience in Germany
Ibiza has an estimated audience of 3,884,686 people in Germany. 55.3% are female, 44.7% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Gala, Rave, Tech house, Electronic dance music.
The average Ibiza fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Gala, Rave, with strongest over-indexing on Spiegel Online (1.56× the country average). Demographically, the Ibiza audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Ibiza fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 35.0 |
| Estimated audience size | 3,884,686 |
Audience persona
The typical Ibiza fan in Germany is more female, around 35.0 years old, with strong Design Affinity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,017,351 | 1.2× |
| Bayern | 723,576 | 1.16× |
| Baden-Württemberg | 653,936 | 1.23× |
| Hessen | 388,381 | 1.31× |
| Niedersachsen | 386,387 | 1.02× |
| Rheinland-Pfalz | 226,752 | 1.17× |
| Berlin | 207,962 | 1.2× |
| Sachsen | 149,412 | 0.78× |
| Schleswig-Holstein | 134,453 | 0.96× |
| Hamburg | 105,803 | 1.21× |
| Brandenburg | 101,133 | 0.84× |
| Sachsen-Anhalt | 69,384 | 0.69× |
| Thüringen | 68,330 | 0.69× |
| Mecklenburg-Vorpommern | 54,489 | 0.73× |
| Saarland | 44,930 | 0.94× |
| Bremen | 28,793 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 1.56× | News |
| Gala | 1.64× | News |
| Rave | 3.14× | Music & Radio |
| Tech house | 2.9× | Music & Radio |
| Electronic dance music | 2.04× | Music & Radio |
| Deep house | 2.97× | Music & Radio |
| Disc jockey | 2.23× | Music & Radio |
| Cover version | 1.55× | Music & Radio |
| Summer house | 2.89× | Travel & Leisure |
| Detroit techno | 2.59× | Music & Radio |
| Amsterdam Dance Event | 5.51× | Music & Radio |
| HolidayCheck | 1.55× | Travel & Leisure |
| Lindsey Vonn | 1.58× | Sports |
| cocoon | 5.29× | Music & Radio |
| Heidi Klum | 1.57× | Fashion & Accessoires |
| Majorca | 2× | Travel & Leisure |
| Hardstyle | 2.75× | Music & Radio |
| Music venue | 5.65× | Music & Radio |
| Haftbefehl | 1.74× | Music & Radio |
| Trance music | 1.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.48 |
| Quality Awareness | PREMIUM | 1.42 |
| Indulgence | JOY | 1.41 |
| Sports Activity | POWER | 1.39 |
| Luxury Orientation | PREMIUM | 1.39 |
| Tradition | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 12.4% |
| Spain | 11.5% |
| United States | 10.7% |
See Ibiza audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Ibiza have in Germany?
Ibiza has an estimated audience of 3,884,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ibiza fans?
55.3% of Ibiza fans are female, 44.7% are male, with an average age of 35.0 years.
Which brands do Ibiza fans like most?
Ibiza fans show strongest brand affinity for Spiegel Online (1.56×), Gala (1.64×), and Rave (3.14×) over the country average.
Where do Ibiza fans live in Germany?
Ibiza fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,017,351), Bayern (reach 723,576), and Baden-Württemberg (reach 653,936). These three regions account for the largest share of the active audience.
What other brands do Ibiza fans also like?
Beyond Ibiza itself, the audience over-indexes on Gala (1.64×), Rave (3.14×), Tech house (2.9×), and Electronic dance music (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ibiza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.