A data profile of the people who buy, follow and care about Ibiza in Spain — modelled from more than twelve digital signal sources. Ibiza has an estimated audience of 4,544,368 people in Spain.
The average Ibiza fan in Spain is 41.4 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Balearic Islands, Catalonia.
Top brand affinities include Brico Dépôt, idealista.com, women'secret, with strongest over-indexing on Brico Dépôt (2.62× the country average).
Demographically, the Ibiza audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Ibiza fan in Spain is more female, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Ibiza profile in Spain.
59.3% are female, 40.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 41.4 |
| Estimated audience size | 4,544,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Ibiza audience comes from Spain.
| Country | Share |
|---|---|
| United Kingdom | 12.4% |
| Spain | 11.5% |
| United States | 10.7% |
Where the Ibiza audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~1M | 10.02× | |
| 02 | Community of Madrid | ~1M | 1.40× | |
| 03 | Comunidad Valenciana | ~300K | 0.61× | |
| 04 | Catalonia | ~400K | 0.54× | |
| 05 | La Rioja | ~10K | 0.43× | |
| 06 | Basque Autonomous Country | ~70K | 0.42× | |
| 07 | Region of Murcia | ~70K | 0.42× | |
| 08 | Castilla-La Mancha | ~70K | 0.40× | |
| 09 | Castile and León | ~80K | 0.39× | |
| 10 | Andalusia | ~300K | 0.38× | |
| 11 | Galicia | ~80K | 0.36× | |
| 12 | Aragon | ~40K | 0.36× | |
| 13 | Cantabria | ~20K | 0.36× | |
| 14 | Navarre | ~20K | 0.36× | |
| 15 | Canary Islands | ~80K | 0.35× | |
| 16 | Principality of Asturias | ~40K | 0.33× | |
| 17 | Extremadura | ~30K | 0.32× |
The strongest cross-interests of the Ibiza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formentera | Travel & Leisure | 3.08× | ||
| 02 | Brico Dépôt | Shopping | 2.62× | ||
| 03 | Isabel Marant | Fashion & Accessoires | 2.32× | ||
| 04 | Internet & Social Media | 2.18× | |||
| 05 | Blanca Suárez | Movies & TV | 2.16× | ||
| 06 | Tech house | Music & Radio | 2.15× | ||
| 07 | Maisons du Monde | Home & Garden | 2.01× | ||
| 08 | Marc Márquez | Sports | 1.96× | ||
| 09 | Sport bike | Cars & Mobility | 1.92× | ||
| 10 | women'secret | Fashion & Accessoires | 1.86× | ||
| 11 | Boho-chic | Fashion & Accessoires | 1.80× | ||
| 12 | idealista.com | Home & Garden | 1.68× | ||
| 13 | El Mueble | Home & Garden | 1.68× | ||
| 14 | Sara Carbonero | Movies & TV | 1.59× | ||
| 15 | Electronic dance music | Music & Radio | 1.58× | ||
| 16 | Swimsuit | Fashion & Accessoires | 1.57× | ||
| 17 | Parfois (fashion accessories) | Fashion & Accessoires | 1.55× | ||
| 18 | Oysho | Fashion & Accessoires | 1.54× | ||
| 19 | Regalos Originales | Shopping | 1.52× | ||
| 20 | Mediterranean Sea | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.33× | |
| Design Affinity | PREMIUM | 1.30× | |
| Quality Awareness | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Pet Ownership | JOY | 0.94× |
Ibiza has an estimated audience of 4,544,368 people in Spain, concentrated in Community of Madrid and Balearic Islands.
59.3% of Ibiza fans are female, 40.7% are male, with an average age of 41.4 years.
Ibiza fans show strongest brand affinity for Brico Dépôt (2.62×), idealista.com (1.68×), and women'secret (1.86×) over the country average.
Ibiza fans in Spain are most concentrated in Community of Madrid (reach ~1M), Balearic Islands (reach ~1M), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ibiza itself, the audience over-indexes on idealista.com (1.68×), women'secret (1.86×), Sport bike (1.92×), and Mediterranean Sea (1.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ibiza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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