A data profile of the people who buy, follow and care about Canary Islands in Spain — modelled from more than twelve digital signal sources. Canary Islands has an estimated audience of 3,599,674 people in Spain.
Canary Islands has an estimated audience of 3,599,674 people in Spain. 57.8% are female, 42.2% are male, average age 42.4. Top brand affinities: Nonprofit organization, Public transport, Non-alcoholic beverage, Iberia Express, Deportivo Alavés.
Top brand affinities include Nonprofit organization, Public transport, Non-alcoholic beverage, with strongest over-indexing on Nonprofit organization (1.52× the country average).
Demographically, the Canary Islands audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Canary Islands fan in Spain is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Canary Islands profile in Spain.
57.8% are female, 42.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 42.4 |
| Estimated audience size | 3,599,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Canary Islands audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 26.4% |
| United States | 14.1% |
| Mexico | 7.9% |
The strongest cross-interests of the Canary Islands audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.12× | ||
| 02 | Travel insurance | Travel & Leisure | 2.07× | ||
| 03 | Hyundai i20 | Cars & Mobility | 2.02× | ||
| 04 | Deportivo Alavés | Sports | 1.93× | ||
| 05 | Iberia Express | Travel & Leisure | 1.87× | ||
| 06 | Internet service provider | Technology & Electronics | 1.84× | ||
| 07 | Monopoly (game) | Games | 1.82× | ||
| 08 | Traditional medicine | Health | 1.81× | ||
| 09 | Sandra Bullock | Movies & TV | 1.69× | ||
| 10 | Jessica Alba | Movies & TV | 1.68× | ||
| 11 | Toyota Land Cruiser | Cars & Mobility | 1.67× | ||
| 12 | CA Osasuna | Sports | 1.63× | ||
| 13 | Public transport | Cars & Mobility | 1.62× | ||
| 14 | Tobacco | Food & Beverages | 1.61× | ||
| 15 | Cate Blanchett | Movies & TV | 1.60× | ||
| 16 | Street food | Food & Beverages | 1.57× | ||
| 17 | Stadium | Sports | 1.56× | ||
| 18 | Fanatics | Fashion & Accessoires | 1.56× | ||
| 19 | Toyota Yaris | Cars & Mobility | 1.53× | ||
| 20 | Nonprofit organization | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Tradition | CONSERVATISM | 1.36× | |
| Travelling | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.68× | |
| Social Media Usage | JOY | 0.80× | |
| Pet Ownership | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Canary Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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