Canary Islands Audience in Germany
Canary Islands has an estimated audience of 626,486 people in Germany. 56.4% are female, 43.6% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, HolidayCheck, Alltours, Airbnb, Trivago.
The average Canary Islands fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, HolidayCheck, Alltours, with strongest over-indexing on Livemusic (3.84× the country average). Demographically, the Canary Islands audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Canary Islands fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 40.9 |
| Estimated audience size | 626,486 |
Audience persona
The typical Canary Islands fan in Germany is more female, around 40.9 years old, with strong Travelling tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,205 | 1.1× |
| Bayern | 99,332 | 0.99× |
| Baden-Württemberg | 92,697 | 1.08× |
| Niedersachsen | 65,829 | 1.08× |
| Hessen | 48,448 | 1.01× |
| Rheinland-Pfalz | 32,552 | 1.04× |
| Sachsen | 32,492 | 1.06× |
| Berlin | 27,625 | 0.99× |
| Schleswig-Holstein | 22,304 | 0.99× |
| Brandenburg | 20,633 | 1.06× |
| Hamburg | 15,306 | 1.08× |
| Sachsen-Anhalt | 14,922 | 0.92× |
| Thüringen | 14,224 | 0.89× |
| Mecklenburg-Vorpommern | 11,312 | 0.95× |
| Saarland | 6,978 | 0.91× |
| Bremen | 4,600 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 3.84× | Music & Radio |
| HolidayCheck | 3.62× | Travel & Leisure |
| Alltours | 5.91× | Travel & Leisure |
| Airbnb | 1.62× | Travel & Leisure |
| Trivago | 2.6× | Travel & Leisure |
| Eurowings | 1.86× | Travel & Leisure |
| Car wash | 3.34× | Cars & Mobility |
| Schlager music | 1.82× | Music & Radio |
| Helene Fischer | 1.66× | Music & Radio |
| TUI Cruises | 4.01× | Travel & Leisure |
| Tchibo | 1.79× | Shopping |
| Markus Lanz | 1.98× | Movies & TV |
| Booking.com | 1.81× | Travel & Leisure |
| Musical theatre | 1.87× | Movies & TV |
| Modern architecture | 1.87× | Arts & Culture |
| QVC | 1.78× | Movies & TV |
| Natural foods | 2.24× | Food & Beverages |
| Bonprix | 1.59× | Shopping |
| Garden centre | 1.96× | Home & Garden |
| Garden furniture | 2.12× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.89 |
| Indulgence | JOY | 1.61 |
| Convenience Orientation | PREMIUM | 1.34 |
| Tradition | CONSERVATISM | 1.29 |
| Family Orientation | CONSERVATISM | 1.26 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 26.4% |
| United States | 14.1% |
| Mexico | 7.9% |
See Canary Islands audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Canary Islands have in Germany?
Canary Islands has an estimated audience of 626,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canary Islands fans?
56.4% of Canary Islands fans are female, 43.6% are male, with an average age of 40.9 years.
Which brands do Canary Islands fans like most?
Canary Islands fans show strongest brand affinity for Livemusic (3.84×), HolidayCheck (3.62×), and Alltours (5.91×) over the country average.
Where do Canary Islands fans live in Germany?
Canary Islands fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,205), Bayern (reach 99,332), and Baden-Württemberg (reach 92,697). These three regions account for the largest share of the active audience.
What other brands do Canary Islands fans also like?
Beyond Canary Islands itself, the audience over-indexes on HolidayCheck (3.62×), Alltours (5.91×), Airbnb (1.62×), and Trivago (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canary Islands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.