Bali Audience in Germany
Bali has an estimated audience of 1,329,035 people in Germany. 54.6% are female, 45.4% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Agoda.com, Seminyak, Kuta, Indonesia, Thai Airways.
The average Bali fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Agoda.com, Seminyak, Kuta, with strongest over-indexing on Agoda.com (8.11× the country average). Demographically, the Bali audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Bali fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 35.4 |
| Estimated audience size | 1,329,035 |
Audience persona
The typical Bali fan in Germany is balanced, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Agoda.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 336,403 | 1.16× |
| Bayern | 265,811 | 1.24× |
| Baden-Württemberg | 222,981 | 1.23× |
| Niedersachsen | 127,171 | 0.99× |
| Hessen | 118,475 | 1.17× |
| Rheinland-Pfalz | 70,161 | 1.05× |
| Berlin | 62,424 | 1.05× |
| Sachsen | 62,204 | 0.95× |
| Schleswig-Holstein | 47,184 | 0.99× |
| Brandenburg | 36,983 | 0.9× |
| Hamburg | 33,699 | 1.12× |
| Thüringen | 29,408 | 0.87× |
| Sachsen-Anhalt | 27,007 | 0.78× |
| Mecklenburg-Vorpommern | 19,357 | 0.76× |
| Saarland | 13,991 | 0.86× |
| Bremen | 9,946 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Agoda.com | 8.11× | Travel & Leisure |
| Seminyak | 23.74× | Travel & Leisure |
| Kuta | 23.45× | Travel & Leisure |
| Indonesia | 3.64× | Travel & Leisure |
| Thai Airways | 7.44× | Travel & Leisure |
| Uluwatu, Bali | 27.53× | Travel & Leisure |
| Home construction | 1.63× | Home & Garden |
| Bandung | 6.51× | Travel & Leisure |
| Sunless tanning | 5.99× | Beauty & Wellness |
| Ubud | 17.34× | Travel & Leisure |
| Flight training | 3.9× | Business & Career |
| Summer vacation | 1.85× | Travel & Leisure |
| Swimsuit | 1.81× | Fashion & Accessoires |
| Gazeta Express | 3.92× | News |
| HolidayCheck | 1.59× | Travel & Leisure |
| Public holiday | 6.31× | Travel & Leisure |
| Backpacking (travel) | 1.76× | Travel & Leisure |
| Brad Pitt | 1.91× | Movies & TV |
| Travel website | 1.71× | Travel & Leisure |
| Skyscanner | 1.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.04 |
| Design Affinity | PREMIUM | 1.91 |
| Travelling | THRILL | 1.89 |
| Sustainability | BALANCE | 1.77 |
| Sports Activity | POWER | 1.65 |
| Luxury Orientation | PREMIUM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 15.8% |
| Indonesia | 15.0% |
| Japan | 8.4% |
See Bali audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Bali have in Germany?
Bali has an estimated audience of 1,329,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bali fans?
54.6% of Bali fans are female, 45.4% are male, with an average age of 35.4 years.
Which brands do Bali fans like most?
Bali fans show strongest brand affinity for Agoda.com (8.11×), Seminyak (23.74×), and Kuta (23.45×) over the country average.
Where do Bali fans live in Germany?
Bali fans in Germany are most concentrated in Nordrhein-Westfalen (reach 336,403), Bayern (reach 265,811), and Baden-Württemberg (reach 222,981). These three regions account for the largest share of the active audience.
What other brands do Bali fans also like?
Beyond Bali itself, the audience over-indexes on Seminyak (23.74×), Kuta (23.45×), Indonesia (3.64×), and Thai Airways (7.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.