Bali Audience in Germany
A data profile of the people who buy, follow and care about Bali in Germany — modelled from more than twelve digital signal sources. Bali has an estimated audience of 1,329,035 people in Germany.
The average Bali fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Agoda.com, Seminyak, Kuta, with strongest over-indexing on Agoda.com (8.11× the country average).
Demographically, the Bali audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bali fan in Germany is balanced, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Agoda.com.
At a glance
The key figures that characterise the Bali profile in Germany.
Search interest · 12-month trend
Demographics of Bali fans
54.6% are female, 45.4% are male, average age 35.4.
Gender split
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 35.4 |
| Estimated audience size | 1,329,035 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Bali audience comes from Germany.
| Country | Share |
|---|---|
| China | 15.8% |
| Indonesia | 15.0% |
| Japan | 8.3% |
Geography
Where the Bali audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.21× | |
| 02 | Baden-Württemberg | ~200K | 1.21× | |
| 03 | Hessen | ~100K | 1.16× | |
| 04 | Nordrhein-Westfalen | ~300K | 1.12× | |
| 05 | Hamburg | ~30K | 1.10× | |
| 06 | Rheinland-Pfalz | ~70K | 1.04× | |
| 07 | Berlin | ~60K | 1.01× | |
| 08 | Niedersachsen | ~100K | 0.98× | |
| 09 | Schleswig-Holstein | ~50K | 0.98× | |
| 10 | Sachsen | ~60K | 0.95× | |
| 11 | Brandenburg | ~40K | 0.92× | |
| 12 | Bremen | ~10K | 0.91× | |
| 13 | Thüringen | ~30K | 0.90× | |
| 14 | Saarland | ~10K | 0.90× | |
| 15 | Sachsen-Anhalt | ~30K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bali audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uluwatu, Bali | Travel & Leisure | 27.53× | ||
| 02 | Seminyak | Travel & Leisure | 23.74× | ||
| 03 | Kuta | Travel & Leisure | 23.45× | ||
| 04 | Ubud | Travel & Leisure | 17.34× | ||
| 05 | Agoda.com | Travel & Leisure | 8.11× | ||
| 06 | Thai Airways | Travel & Leisure | 7.44× | ||
| 07 | Bandung | Travel & Leisure | 6.51× | ||
| 08 | Public holiday | Travel & Leisure | 6.31× | ||
| 09 | Sunless tanning | Beauty & Wellness | 5.99× | ||
| 10 | Gazeta Express | News | 3.92× | ||
| 11 | Flight training | Business & Career | 3.90× | ||
| 12 | Indonesia | Travel & Leisure | 3.64× | ||
| 13 | Brad Pitt | Movies & TV | 1.91× | ||
| 14 | Summer vacation | Travel & Leisure | 1.85× | ||
| 15 | Swimsuit | Fashion & Accessoires | 1.81× | ||
| 16 | Backpacking (travel) | Travel & Leisure | 1.76× | ||
| 17 | Travel website | Travel & Leisure | 1.71× | ||
| 18 | Skyscanner | Travel & Leisure | 1.67× | ||
| 19 | Home construction | Home & Garden | 1.63× | ||
| 20 | HolidayCheck | Travel & Leisure | 1.59× |
Personality of the Bali audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.36× | |
| Travelling | THRILL | 1.36× | |
| Risk Appetite | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Indulgence | JOY | 0.90× | |
| Family Orientation | CONSERVATISM | 0.91× |
Frequently asked questions
How many fans does Bali have in Germany?
Bali has an estimated audience of 1,329,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bali fans?
54.6% of Bali fans are female, 45.4% are male, with an average age of 35.4 years.
Which brands do Bali fans like most?
Bali fans show strongest brand affinity for Agoda.com (8.11×), Seminyak (23.74×), and Kuta (23.45×) over the country average.
Where do Bali fans live in Germany?
Bali fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Bali fans also like?
Beyond Bali itself, the audience over-indexes on Seminyak (23.74×), Kuta (23.45×), Indonesia (3.64×), and Thai Airways (7.44×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Island audiences in Germany
See Bali audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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