Thai Airways Audience in Germany
Thai Airways has an estimated audience of 455,556 people in Germany. 47.8% are female, 52.2% are male, average age 38.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Bangkok Metropolitan Region, Chulalongkorn University, King Power, CentralWorld, Thai television soap opera.
The average Thai Airways fan in Germany is 38.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Bangkok Metropolitan Region, Chulalongkorn University, King Power, with strongest over-indexing on Bangkok Metropolitan Region (219.51× the country average). Demographically, the Thai Airways audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Thai Airways fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 38.3 |
| Estimated audience size | 455,556 |
Audience persona
The typical Thai Airways fan in Germany is balanced, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Bangkok Metropolitan Region.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 222,678 | 2× |
| Baden-Württemberg | 182,960 | 1.94× |
| Nordrhein-Westfalen | 161,951 | 1.07× |
| Hessen | 108,109 | 2.05× |
| Rheinland-Pfalz | 57,407 | 1.65× |
| Niedersachsen | 43,961 | 0.65× |
| Berlin | 29,242 | 0.94× |
| Sachsen | 23,639 | 0.7× |
| Thüringen | 15,063 | 0.85× |
| Hamburg | 11,218 | 0.72× |
| Schleswig-Holstein | 11,209 | 0.45× |
| Sachsen-Anhalt | 9,972 | 0.56× |
| Brandenburg | 9,465 | 0.44× |
| Saarland | 9,337 | 1.1× |
| Mecklenburg-Vorpommern | 3,903 | 0.3× |
| Bremen | 3,489 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bangkok Metropolitan Region | 219.51× | Travel & Leisure |
| Chulalongkorn University | 204.96× | Business & Career |
| King Power | 222.94× | Travel & Leisure |
| CentralWorld | 415.77× | Shopping |
| Thai television soap opera | 174.17× | Movies & TV |
| Chonburi Province | 104.93× | Travel & Leisure |
| Kanchanaburi | 198.58× | Travel & Leisure |
| Shop Apotheke | 10.41× | Shopping |
| Thai Smile | 200× | Travel & Leisure |
| Fish sauce | 77.27× | Food & Beverages |
| Bangkok | 20.79× | Travel & Leisure |
| Nok Air | 63.34× | Travel & Leisure |
| Bangkok Airways | 50.58× | Travel & Leisure |
| Index Living Mall | 178.35× | Shopping |
| Chinese television drama | 92.75× | Movies & TV |
| Big C | 109.01× | Shopping |
| Thai AirAsia | 64.13× | Travel & Leisure |
| Chick-fil-A | 47.88× | Food & Beverages |
| WE tv | 68.18× | Movies & TV |
| Woolworths | 7.1× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 4.57 |
| Quality Awareness | PREMIUM | 2.32 |
| Sports Activity | POWER | 2.26 |
| Luxury Orientation | PREMIUM | 1.95 |
| Design Affinity | PREMIUM | 1.89 |
| Sustainability | BALANCE | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 16.0% |
| India | 10.3% |
| China | 8.2% |
See Thai Airways audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Thai Airways have in Germany?
Thai Airways has an estimated audience of 455,556 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Thai Airways fans?
47.8% of Thai Airways fans are female, 52.2% are male, with an average age of 38.3 years.
Which brands do Thai Airways fans like most?
Thai Airways fans show strongest brand affinity for Bangkok Metropolitan Region (219.51×), Chulalongkorn University (204.96×), and King Power (222.94×) over the country average.
Where do Thai Airways fans live in Germany?
Thai Airways fans in Germany are most concentrated in Bayern (reach 222,678), Baden-Württemberg (reach 182,960), and Nordrhein-Westfalen (reach 161,951). These three regions account for the largest share of the active audience.
What other brands do Thai Airways fans also like?
Beyond Thai Airways itself, the audience over-indexes on Chulalongkorn University (204.96×), King Power (222.94×), CentralWorld (415.77×), and Thai television soap opera (174.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thai Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.