Rascasse Audience Intelligence

Thai Airways Target Market in Germany

A data profile of the people who buy, follow and care about Thai Airways in Germany — modelled from more than twelve digital signal sources. Thai Airways has an estimated audience of 676,224 people in Germany.

#26among Airline in Germany#1193among Brand in Germany#719in Travel & Leisure

The average Thai Airways fan in Germany is 38.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Bangkok Metropolitan Region, Chulalongkorn University, King Power, with strongest over-indexing on Bangkok Metropolitan Region (219.51× the country average).

Demographically, the Thai Airways audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thai Airways fan in Germany is balanced, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Bangkok Metropolitan Region.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thai Airways profile in Germany.

Audience size
676K
in Germany
Gender
47.8%♀
52.2% male
Age
38.3
average years
Country rank
#9115
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thai Airways

47.8% are female, 52.2% are male, average age 38.3.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Thai Airways audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age38.3
Estimated audience size676,224
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Thai Airways audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Thai Airways audience comes from Germany.

Worldwide audience distribution share by country for Thai Airways
CountryShare
Thailand15.6%
India9.8%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thai Airways audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thai Airways customers by region in Germany
#RegionReachAffinity×
01Hessen~100K2.00×
02Bayern~200K1.93×
03Baden-Württemberg~200K1.86×
04Rheinland-Pfalz~60K1.63×
05Saarland~10K1.18×
06Nordrhein-Westfalen~200K1.03×
07Berlin~30K0.91×
08Thüringen~20K0.90×
09Hamburg~10K0.75×
10Sachsen~20K0.70×
11Bremen~4K0.66×
12Niedersachsen~40K0.65×
13Sachsen-Anhalt~10K0.58×
14Schleswig-Holstein~10K0.50×
15Brandenburg~10K0.50×
16Mecklenburg-Vorpommern~5K0.39×
Fig. 06

Affinity by region

Affinity by region — Thai Airways, Germany
0.39×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thai Airways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thai Airways audience
#·InterestCategoryAffinity×
01CentralWorldShopping415.77×
02King PowerTravel & Leisure222.94×
03Bangkok Metropolitan RegionTravel & Leisure219.51×
04Chulalongkorn UniversityBusiness & Career204.96×
05Thai SmileTravel & Leisure200.00×
06KanchanaburiTravel & Leisure198.58×
07Index Living MallShopping178.35×
08Thai television soap operaMovies & TV174.17×
09Big CShopping109.01×
10Chonburi ProvinceTravel & Leisure104.93×
11Chinese television dramaMovies & TV92.75×
12Fish sauceFood & Beverages77.27×
13WE tvMovies & TV68.18×
14Thai AirAsiaTravel & Leisure64.13×
15Nok AirTravel & Leisure63.34×
16Bangkok AirwaysTravel & Leisure50.58×
17Chick-fil-AFood & Beverages47.88×
18BangkokTravel & Leisure20.79×
19Shop ApothekeShopping10.41×
20WoolworthsShopping7.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thai Airways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thai Airways audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.44×
Community OrientationOPEN2.87×
MindfulnessBALANCE2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thai Airways audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
PatriotismCONSERVATISM0.75×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thai Airways's target market in Germany?

Thai Airways's target market in Germany covers an estimated 676,224 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Thai Airways customers?

47.8% of the Thai Airways audience are female, 52.2% are male, with an average age of 38.3 years.

03

Which brands do Thai Airways fans like most?

Thai Airways fans show strongest brand affinity for Bangkok Metropolitan Region (219.51×), Chulalongkorn University (204.96×), and King Power (222.94×) over the country average.

04

Where do Thai Airways fans live in Germany?

Thai Airways fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Thai Airways fans also like?

Beyond Thai Airways itself, the audience over-indexes on Chulalongkorn University (204.96×), King Power (222.94×), CentralWorld (415.77×), and Thai television soap opera (174.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Thai Airways audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thai Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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