Thai Airways Audience in United States

Thai Airways logo

Thai Airways has an estimated audience of 456,605 people in United States. 50.2% are female, 49.8% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: IDEO, Siam Paragon, Central Thailand, Little Monster, BTS.

The average Thai Airways fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include IDEO, Siam Paragon, Central Thailand, with strongest over-indexing on IDEO (153.49× the country average). Demographically, the Thai Airways audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Thai Airways fans

Demographic split for Thai Airways audience in United States
MetricValue
Female50.2%
Male49.8%
Average age37.9
Estimated audience size456,605

Audience persona

The typical Thai Airways fan in United States is balanced, around 37.9 years old, with strong Travelling tendencies and a notable affinity for IDEO.

Top regions in United States

Top regions ranked by reach for Thai Airways in United States
RegionReachAffinity
California121,9322.43×
Texas42,3641.08×
New York39,1351.53×
Florida29,6660.96×
Washington20,1232.2×
Illinois18,3431.21×
Virginia16,8631.52×
Georgia14,1241×
New Jersey13,3911.15×
Massachusetts11,0681.23×
Arizona10,5031.13×
North Carolina10,4540.76×
Colorado9,6031.33×
Pennsylvania9,1800.6×
Maryland8,8221.12×
Hawaii7,5423.84×
Washington, District of Columbia7,4655.44×
Nevada7,4161.68×
Ohio7,2030.51×
Oregon6,9461.33×
Michigan6,6120.55×
Minnesota5,7280.88×
Tennessee5,3500.58×
Wisconsin4,5510.66×
Indiana4,4790.54×
Kentucky4,2070.73×
Missouri4,0890.56×
Connecticut3,7870.83×
Utah3,4590.85×
South Carolina3,3550.49×
Louisiana2,7160.46×
Oklahoma2,4820.49×
Alabama2,2330.35×
Kansas2,0420.57×
New Hampshire1,8491.03×
Idaho1,7390.76×
Iowa1,6800.45×
New Mexico1,6170.71×
Arkansas1,4450.38×
Alaska1,3571.39×
Mississippi1,1310.3×
Nebraska1,0440.46×
Maine1,0290.63×
Rhode Island9640.66×
Montana7690.61×
Delaware7120.57×
Vermont6920.86×
West Virginia6060.29×
North Dakota4790.51×
South Dakota3520.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thai Airways audience
BrandAffinityCategory
IDEO153.49×Business & Career
Siam Paragon148.84×Shopping
Central Thailand38.27×Travel & Leisure
Little Monster43.64×Music & Radio
BTS16.5×Music & Radio
Bangkok17.93×Travel & Leisure
Chiang Mai32.23×Travel & Leisure
Allkpop19.73×Music & Radio
Girls' Generation23.6×Music & Radio
JYP Entertainment24.52×Movies & TV
Korean drama11.4×Movies & TV
Phuket Province30.83×Travel & Leisure
Garuda Indonesia65.31×Travel & Leisure
Onsen46.27×Travel & Leisure
Bangkok Metropolitan Region42.3×Travel & Leisure
Philippine Airlines26.35×Travel & Leisure
Labubu8.76×Kids & Family
AirAsia35.91×Travel & Leisure
PENTAGON18.42×Music & Radio
Hong Kong Airlines57.08×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thai Airways audience
TraitClusterScore
TravellingTHRILL6.9
Sports ActivityPOWER4.31
Luxury OrientationPREMIUM3.75
Risk AppetiteTHRILL2.87
Design AffinityPREMIUM2.83
LGBTQ+ IdentityOPEN2.7

Worldwide distribution

Worldwide audience distribution share by country for Thai Airways
CountryShare
Thailand16.0%
India10.3%
China8.2%

See Thai Airways audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Thai Airways have in United States?

Thai Airways has an estimated audience of 456,605 people in United States, concentrated in California and Texas.

What is the gender split and age of Thai Airways fans?

50.2% of Thai Airways fans are female, 49.8% are male, with an average age of 37.9 years.

Which brands do Thai Airways fans like most?

Thai Airways fans show strongest brand affinity for IDEO (153.49×), Siam Paragon (148.84×), and Central Thailand (38.27×) over the country average.

Where do Thai Airways fans live in United States?

Thai Airways fans in United States are most concentrated in California (reach 121,932), Texas (reach 42,364), and New York (reach 39,135). These three regions account for the largest share of the active audience.

What other brands do Thai Airways fans also like?

Beyond Thai Airways itself, the audience over-indexes on Siam Paragon (148.84×), Central Thailand (38.27×), Little Monster (43.64×), and BTS (16.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thai Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.