Rascasse Audience Intelligence

Thai Airways Target Market in United States

A data profile of the people who buy, follow and care about Thai Airways in United States — modelled from more than twelve digital signal sources. Thai Airways has an estimated audience of 450,882 people in United States.

#71among Airline in United States#4023among Brand in United States#3160in Travel & Leisure

The average Thai Airways fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include IDEO, Siam Paragon, BTS, with strongest over-indexing on IDEO (153.49× the country average).

Demographically, the Thai Airways audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thai Airways fan in United States is balanced, around 37.9 years old, with strong Travelling tendencies and a notable affinity for IDEO.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thai Airways profile in United States.

Audience size
451K
in United States
Gender
50.2%♀
49.8% male
Age
37.9
average years
Country rank
#38886
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thai Airways

50.2% are female, 49.8% are male, average age 37.9.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Thai Airways audience in United States
MetricValue
Female50.2%
Male49.8%
Average age37.9
Estimated audience size450,882
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Thai Airways audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Thai Airways audience comes from United States.

Worldwide audience distribution share by country for Thai Airways
CountryShare
Thailand15.6%
India9.8%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thai Airways audience in United States is strongest.

Fig. 05

Top regions by affinity

Thai Airways customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K5.03×
02Hawaii~7K3.61×
03California~100K2.31×
04Washington~20K2.20×
05Nevada~7K1.60×
06New York~40K1.56×
07Virginia~20K1.51×
08Alaska~1K1.39×
09Colorado~9K1.29×
10Oregon~7K1.29×
11New Jersey~10K1.23×
12Illinois~20K1.19×
13Massachusetts~10K1.19×
14Maryland~9K1.19×
15Arizona~10K1.14×
16Texas~40K1.06×
17Georgia~10K1.01×
18Florida~30K0.97×
19New Hampshire~2K0.97×
20Vermont<1K0.95×
21Minnesota~6K0.90×
22Utah~4K0.88×
23Connecticut~4K0.87×
24Idaho~2K0.83×
25North Dakota<1K0.83×
26Rhode Island~1K0.82×
27Montana~1K0.81×
28South Dakota<1K0.81×
29New Mexico~2K0.79×
30Maine~1K0.79×
31Delaware~1K0.79×
32North Carolina~10K0.73×
33West Virginia~2K0.73×
34Wisconsin~5K0.72×
35Kentucky~4K0.72×
36Kansas~3K0.70×
37Nebraska~2K0.69×
38Mississippi~2K0.66×
39Arkansas~2K0.65×
40Iowa~2K0.64×
41Oklahoma~3K0.63×
42Pennsylvania~10K0.62×
43Tennessee~6K0.62×
44Missouri~5K0.62×
45Michigan~7K0.61×
46Louisiana~4K0.61×
47Indiana~5K0.60×
48South Carolina~4K0.60×
49Alabama~3K0.55×
50Ohio~8K0.54×
Fig. 06

Affinity by region

Affinity by region — Thai Airways, United States
0.54×1.00×5.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thai Airways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thai Airways audience
#·InterestCategoryAffinity×
01IDEOBusiness & Career153.49×
02Siam ParagonShopping148.84×
03Garuda IndonesiaTravel & Leisure65.31×
04OnsenTravel & Leisure46.27×
05Little MonsterMusic & Radio43.64×
06Bangkok Metropolitan RegionTravel & Leisure42.30×
07Cebu PacificTravel & Leisure40.03×
08Central ThailandTravel & Leisure38.27×
09AirAsiaTravel & Leisure35.91×
10Chiang MaiTravel & Leisure32.23×
11Phuket ProvinceTravel & Leisure30.83×
12ikonMusic & Radio29.35×
13Philippine AirlinesTravel & Leisure26.35×
14JYP EntertainmentMovies & TV24.52×
15Girls' GenerationMusic & Radio23.60×
16AllkpopMusic & Radio19.73×
17PENTAGONMusic & Radio18.42×
18BangkokTravel & Leisure17.93×
19BTSMusic & Radio16.50×
20Korean dramaMovies & TV11.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thai Airways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thai Airways audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL5.47×
Design AffinityPREMIUM3.81×
Quality AwarenessPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thai Airways audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
Convenience OrientationPREMIUM0.95×
Community OrientationOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thai Airways's target market in United States?

Thai Airways's target market in United States covers an estimated 450,882 people, concentrated in California and Texas.

02

What is the gender split and age of Thai Airways customers?

50.2% of the Thai Airways audience are female, 49.8% are male, with an average age of 37.9 years.

03

Which brands do Thai Airways fans like most?

Thai Airways fans show strongest brand affinity for IDEO (153.49×), Siam Paragon (148.84×), and BTS (16.5×) over the country average.

04

Where do Thai Airways fans live in United States?

Thai Airways fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Thai Airways fans also like?

Beyond Thai Airways itself, the audience over-indexes on Siam Paragon (148.84×), BTS (16.5×), Central Thailand (38.27×), and Little Monster (43.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Thai Airways audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thai Airways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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