Little Monster Audience in United States

Little Monster has an estimated audience of 978,340 people in United States. 59.3% are female, 40.7% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Thai Airways, Gluta, 7-Eleven, Maison Margiela, Bangkok.

The average Little Monster fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Thai Airways, Gluta, 7-Eleven, with strongest over-indexing on Thai Airways (185.19× the country average). Demographically, the Little Monster audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Little Monster fans

Demographic split for Little Monster audience in United States
MetricValue
Female59.3%
Male40.7%
Average age36.1
Estimated audience size978,340

Audience persona

The typical Little Monster fan in United States is more female, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Thai Airways.

Top regions in United States

Top regions ranked by reach for Little Monster in United States
RegionReachAffinity
California92,5920.86×
Texas80,4040.96×
Florida52,2660.79×
New York42,0240.77×
Ohio37,8861.26×
Pennsylvania33,7531.02×
Illinois31,0980.95×
Michigan27,9731.09×
Colorado25,6351.66×
North Carolina25,0600.85×
Indiana24,1391.35×
Georgia23,8730.79×
Arizona21,4881.08×
Tennessee20,9451.07×
Washington19,8751.01×
Missouri19,2471.22×
New Jersey17,3850.7×
Virginia17,1060.72×
Kentucky16,0621.31×
Massachusetts15,9580.83×
Wisconsin15,8241.08×
Oklahoma13,7151.26×
Oregon12,8451.15×
Louisiana12,3290.98×
South Carolina11,9200.81×
Minnesota11,7870.84×
Maryland11,4500.68×
Alabama11,2030.82×
Iowa9,3761.16×
Arkansas9,3041.15×
Nevada9,2840.98×
Utah9,2431.05×
Kansas8,9261.16×
Connecticut7,8700.8×
Mississippi7,3080.91×
New Mexico6,2991.28×
Nebraska5,7401.17×
West Virginia5,6771.25×
Idaho5,5811.14×
New Hampshire4,5131.17×
Maine3,9711.13×
Montana2,9761.1×
Rhode Island2,7800.89×
Hawaii2,5270.6×
Delaware2,2800.84×
South Dakota2,1260.94×
North Dakota1,9470.97×
Alaska1,8640.89×
Wyoming1,6301.12×
Vermont1,5520.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Monster audience
BrandAffinityCategory
Thai Airways185.19×Travel & Leisure
Gluta176.62×Health
7-Eleven7.51×Shopping
Maison Margiela20×Fashion & Accessoires
Bangkok15.4×Travel & Leisure
Bangkok Airways54.7×Travel & Leisure
Biryani37.58×Food & Beverages
Group buying14.82×Shopping
Kia Sportage20×Cars & Mobility
Rick Owens15.41×Fashion & Accessoires
Ko Samui20×Travel & Leisure
Uniqlo6.94×Shopping
Bachelor of Business Administration30.25×Business & Career
Marni (clothing)20×Fashion & Accessoires
Google Maps3.03×Internet & Social Media
Indeed.com3.09×Business & Career
Rosie O'Donnell10.92×Movies & TV
Lady Gaga5.67×Music & Radio
Habanero21.6×Food & Beverages
Miu Miu9.45×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Monster audience
TraitClusterScore
Luxury OrientationPREMIUM2.44
TravellingTHRILL2.27
IndulgenceJOY2.12
Design AffinityPREMIUM2.09
Quality AwarenessPREMIUM1.72
Sports ActivityPOWER1.63

Worldwide distribution

Worldwide audience distribution share by country for Little Monster
CountryShare
United States69.7%
Brazil6.9%
United Kingdom5.4%

See Little Monster audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Little Monster have in United States?

Little Monster has an estimated audience of 978,340 people in United States, concentrated in California and Texas.

What is the gender split and age of Little Monster fans?

59.3% of Little Monster fans are female, 40.7% are male, with an average age of 36.1 years.

Which brands do Little Monster fans like most?

Little Monster fans show strongest brand affinity for Thai Airways (185.19×), Gluta (176.62×), and 7-Eleven (7.51×) over the country average.

Where do Little Monster fans live in United States?

Little Monster fans in United States are most concentrated in California (reach 92,592), Texas (reach 80,404), and Florida (reach 52,266). These three regions account for the largest share of the active audience.

What other brands do Little Monster fans also like?

Beyond Little Monster itself, the audience over-indexes on Gluta (176.62×), 7-Eleven (7.51×), Maison Margiela (20×), and Bangkok (15.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Monster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.