Rascasse Audience Intelligence

Little Monster Audience in United States

A data profile of the people who buy, follow and care about Little Monster in United States — modelled from more than twelve digital signal sources. Little Monster has an estimated audience of 986,334 people in United States.

#5348among Person in United States#3099in Music & Radio

The average Little Monster fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bangkok Airways, Gluta, Bangkok, with strongest over-indexing on Bangkok Airways (465.31× the country average).

Demographically, the Little Monster audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little Monster fan in United States is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Bangkok Airways.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Monster profile in United States.

Audience size
986K
in United States
Gender
59.3%♀
40.7% male
Age
36.1
average years
Country rank
#23895
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Monster fans

59.3% are female, 40.7% are male, average age 36.1.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Little Monster audience in United States
MetricValue
Female59.3%
Male40.7%
Average age36.1
Estimated audience size986,334
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Little Monster audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

69.8%

of the worldwide Little Monster audience comes from United States.

Worldwide audience distribution share by country for Little Monster
CountryShare
United States69.8%
Brazil6.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Monster audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Monster fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~20K1.54×
02Kentucky~20K1.35×
03Indiana~20K1.30×
04New Mexico~6K1.28×
05West Virginia~6K1.27×
06Oklahoma~10K1.26×
07Ohio~40K1.23×
08Maine~4K1.23×
09Missouri~20K1.22×
10Iowa~9K1.17×
11Arkansas~9K1.17×
12Kansas~9K1.16×
13Idaho~6K1.16×
14New Hampshire~4K1.15×
15Nebraska~6K1.14×
16Oregon~10K1.13×
17Wyoming~2K1.13×
18Montana~3K1.09×
19North Dakota~2K1.08×
20Michigan~30K1.07×
21Wisconsin~20K1.06×
22Arizona~20K1.04×
23Utah~9K1.04×
24Tennessee~20K1.03×
25South Dakota~2K1.03×
26Pennsylvania~30K1.01×
27Alaska~2K1.00×
28Louisiana~10K0.99×
29Washington~20K0.98×
30Vermont~2K0.96×
31Nevada~9K0.95×
32Mississippi~8K0.94×
33Rhode Island~3K0.93×
34Texas~80K0.91×
35Illinois~30K0.91×
36Delaware~2K0.90×
37North Carolina~20K0.84×
38Alabama~10K0.83×
39Minnesota~10K0.82×
40Massachusetts~20K0.81×
41Connecticut~8K0.81×
42California~90K0.80×
43South Carolina~10K0.78×
44Georgia~20K0.77×
45Florida~50K0.74×
46New York~40K0.71×
47Virginia~20K0.71×
48New Jersey~20K0.68×
49Maryland~10K0.68×
50Hawaii~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Little Monster, United States
0.67×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Monster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Monster audience
#·InterestCategoryAffinity×
01Bangkok AirwaysTravel & Leisure465.31×
02GlutaHealth175.31×
03Thai AirwaysTravel & Leisure43.64×
04BiryaniFood & Beverages36.53×
05HabaneroFood & Beverages24.01×
06BangkokTravel & Leisure21.94×
07PattayaTravel & Leisure21.83×
08Ko SamuiTravel & Leisure20.00×
09Maison MargielaFashion & Accessoires17.79×
10Soy sauceFood & Beverages17.46×
11Marni (clothing)Fashion & Accessoires16.97×
12Rick OwensFashion & Accessoires13.40×
13Alexander McQueen (brand)Fashion & Accessoires13.26×
14LongchampFashion & Accessoires11.64×
15KérastaseBeauty & Wellness11.20×
16Acne StudiosFashion & Accessoires10.97×
17Bubble teaFood & Beverages10.15×
18Lady GagaMusic & Radio9.30×
19Goldie HawnMovies & TV7.89×
207-ElevenShopping5.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Monster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Monster audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.42×
TravellingTHRILL2.14×
Price SensitivityPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Monster audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
TraditionCONSERVATISM0.90×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Monster have in United States?

Little Monster has an estimated audience of 986,334 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Little Monster fans?

59.3% of Little Monster fans are female, 40.7% are male, with an average age of 36.1 years.

03

Which brands do Little Monster fans like most?

Little Monster fans show strongest brand affinity for Bangkok Airways (465.31×), Gluta (175.31×), and Bangkok (21.94×) over the country average.

04

Where do Little Monster fans live in United States?

Little Monster fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Little Monster fans also like?

Beyond Little Monster itself, the audience over-indexes on Gluta (175.31×), Bangkok (21.94×), Maison Margiela (17.79×), and 7-Eleven (5.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Little Monster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Monster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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