Rascasse Audience Intelligence

Lady Gaga Audience in United States

A data profile of the people who buy, follow and care about Lady Gaga in United States — modelled from more than twelve digital signal sources. Lady Gaga has an estimated audience of 11,222,577 people in United States.

#8among Pop in United States#151among Person in United States#227in Music & Radio

The average Lady Gaga fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Movies, NBC, with strongest over-indexing on Food and drink (1.59× the country average).

Demographically, the Lady Gaga audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lady Gaga fan in United States is more female, around 34.4 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lady Gaga profile in United States.

Audience size
11.2M
in United States
Gender
64.4%♀
35.6% male
Age
34.4
average years
Country rank
#3191
Person in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lady Gaga fans

64.4% are female, 35.6% are male, average age 34.4.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Lady Gaga audience in United States
MetricValue
Female64.4%
Male35.6%
Average age34.4
Estimated audience size11,222,577
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Lady Gaga audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3916%
40-4915%
50+15%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Lady Gaga audience comes from United States.

Worldwide audience distribution share by country for Lady Gaga
CountryShare
United States24.1%
Brazil6.5%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lady Gaga audience in United States is strongest.

Fig. 05

Top regions by affinity

Lady Gaga fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K1.18×
02Massachusetts~300K1.18×
03Washington~300K1.13×
04New Jersey~300K1.12×
05Connecticut~100K1.12×
06Nevada~100K1.12×
07California~1.5M1.11×
08Minnesota~200K1.10×
09Pennsylvania~400K1.09×
10Illinois~400K1.09×
11New Mexico~70K1.09×
12Oregon~100K1.08×
13Utah~100K1.06×
14Texas~1M1.05×
15New Hampshire~50K1.05×
16Rhode Island~40K1.04×
17Florida~800K1.03×
18Ohio~400K1.03×
19Arizona~300K1.03×
20Iowa~100K1.03×
21Indiana~200K1.02×
22Maine~40K1.02×
23Nebraska~60K1.01×
24West Virginia~60K1.01×
25Missouri~200K1.00×
26Idaho~60K1.00×
27Virginia~300K0.99×
28Maryland~200K0.99×
29Colorado~200K0.99×
30Kentucky~100K0.99×
31Oklahoma~100K0.99×
32Washington, District of Columbia~40K0.99×
33Michigan~300K0.98×
34Tennessee~200K0.98×
35Wisconsin~200K0.98×
36North Carolina~300K0.96×
37Kansas~90K0.96×
38Arkansas~90K0.95×
39Georgia~300K0.94×
40Louisiana~100K0.93×
41North Dakota~20K0.92×
42Vermont~20K0.92×
43Delaware~30K0.91×
44Montana~30K0.91×
45South Carolina~200K0.90×
46Mississippi~90K0.88×
47Hawaii~50K0.88×
48South Dakota~20K0.88×
49Alaska~20K0.84×
50Alabama~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Lady Gaga, United States
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lady Gaga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lady Gaga audience
#·InterestCategoryAffinity×
01Bradley CooperMovies & TV4.40×
02Ana de ArmasMovies & TV3.10×
03Scooby-DooMovies & TV2.33×
04Avatar (Swedish band)Music & Radio2.27×
05BatmanMovies & TV2.12×
06CaseyMusic & Radio1.95×
07ArtistMusic & Radio1.86×
08HollywoodTravel & Leisure1.81×
09NBCMovies & TV1.80×
10Walt Disney WorldTravel & Leisure1.68×
11AdventureTravel & Leisure1.65×
12Harry PotterMovies & TV1.63×
13Rock musicMusic & Radio1.62×
14DirecTVMovies & TV1.62×
15Video gamesGames1.61×
16Google DriveTechnology & Electronics1.60×
17Food and drinkFood & Beverages1.59×
18Los AngelesTravel & Leisure1.54×
19CountryTravel & Leisure1.53×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lady Gaga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lady Gaga audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.29×
ExtroversionTHRILL1.27×
Need for SecurityCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lady Gaga audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Quality AwarenessPREMIUM0.92×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lady Gaga have in United States?

Lady Gaga has an estimated audience of 11,222,577 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lady Gaga fans?

64.4% of Lady Gaga fans are female, 35.6% are male, with an average age of 34.4 years.

03

Which brands do Lady Gaga fans like most?

Lady Gaga fans show strongest brand affinity for Food and drink (1.59×), Movies (1.51×), and NBC (1.8×) over the country average.

04

Where do Lady Gaga fans live in United States?

Lady Gaga fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Lady Gaga fans also like?

Beyond Lady Gaga itself, the audience over-indexes on Movies (1.51×), NBC (1.8×), Rock music (1.62×), and Video games (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Lady Gaga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lady Gaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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