Lady Gaga Audience in United States

Lady Gaga logo

Lady Gaga has an estimated audience of 12,052,621 people in United States. 64.4% are female, 35.6% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Movies, NBC, Rock music, Video games.

The average Lady Gaga fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Movies, NBC, with strongest over-indexing on Food and drink (1.59× the country average). Demographically, the Lady Gaga audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Lady Gaga fans

Demographic split for Lady Gaga audience in United States
MetricValue
Female64.4%
Male35.6%
Average age34.4
Estimated audience size12,052,621

Audience persona

The typical Lady Gaga fan in United States is more female, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Lady Gaga in United States
RegionReachAffinity
California1,515,4851.14×
Texas1,085,7411.05×
Florida851,7661.04×
New York810,4691.2×
Illinois461,2101.15×
Pennsylvania457,2601.13×
Ohio399,2381.08×
North Carolina369,3791.02×
Georgia362,0870.98×
New Jersey341,4601.11×
Michigan326,2051.04×
Virginia293,7461×
Washington280,8071.16×
Massachusetts267,0221.12×
Tennessee246,6731.02×
Indiana235,5531.07×
Arizona231,8950.94×
Missouri204,1351.05×
Maryland201,7830.97×
Colorado201,0931.06×
Minnesota181,0701.05×
Wisconsin179,0100.99×
South Carolina162,2220.89×
Oregon157,8481.14×
Kentucky153,2381.01×
Louisiana152,0620.98×
Oklahoma138,8801.04×
Nevada136,6681.17×
Alabama132,2990.79×
Connecticut129,7941.07×
Utah116,5441.08×
Iowa101,1581.02×
Arkansas94,7610.95×
Kansas92,6960.98×
Mississippi84,1720.85×
New Mexico64,5581.07×
Nebraska59,7370.99×
Idaho59,0570.98×
West Virginia55,2210.98×
New Hampshire48,2361.02×
Hawaii46,1090.89×
Maine43,4201.01×
Rhode Island38,0650.99×
Washington, District of Columbia35,3690.98×
Montana29,5290.88×
Delaware28,6550.86×
South Dakota22,2820.8×
North Dakota20,9760.85×
Alaska19,1460.74×
Vermont17,8050.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lady Gaga audience
BrandAffinityCategory
Food and drink1.59×Food & Beverages
Movies1.51×Movies & TV
NBC1.8×Movies & TV
Rock music1.62×Music & Radio
Video games1.61×Games
Harry Potter1.63×Movies & TV
Adventure1.65×Travel & Leisure
Scooby-Doo2.33×Movies & TV
Batman2.12×Movies & TV
Ana de Armas3.1×Movies & TV
Bradley Cooper4.4×Movies & TV
Hollywood1.81×Travel & Leisure
Los Angeles1.54×Travel & Leisure
Yahoo!奇摩名人娛樂1.75×Internet & Social Media
Google Drive1.6×Technology & Electronics
Warriors (novel series)2.32×Literature
Walt Disney World1.68×Travel & Leisure
Casey1.95×Music & Radio
Artist1.86×Music & Radio
Country1.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lady Gaga audience
TraitClusterScore
Luxury OrientationPREMIUM2.9
Risk AppetiteTHRILL1.58
ExtroversionTHRILL1.27
MindfulnessBALANCE1.19
Social Media UsageJOY1.09
IndulgenceJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Lady Gaga
CountryShare
United States23.0%
Brazil13.0%
Germany5.4%

See Lady Gaga audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Lady Gaga have in United States?

Lady Gaga has an estimated audience of 12,052,621 people in United States, concentrated in California and Texas.

What is the gender split and age of Lady Gaga fans?

64.4% of Lady Gaga fans are female, 35.6% are male, with an average age of 34.4 years.

Which brands do Lady Gaga fans like most?

Lady Gaga fans show strongest brand affinity for Food and drink (1.59×), Movies (1.51×), and NBC (1.8×) over the country average.

Where do Lady Gaga fans live in United States?

Lady Gaga fans in United States are most concentrated in California (reach 1,515,485), Texas (reach 1,085,741), and Florida (reach 851,766). These three regions account for the largest share of the active audience.

What other brands do Lady Gaga fans also like?

Beyond Lady Gaga itself, the audience over-indexes on Movies (1.51×), NBC (1.8×), Rock music (1.62×), and Video games (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lady Gaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.