Rascasse Audience Intelligence

Lady Gaga Audience in Germany

A data profile of the people who buy, follow and care about Lady Gaga in Germany — modelled from more than twelve digital signal sources. Lady Gaga has an estimated audience of 2,535,048 people in Germany.

#15among Pop in Germany#160among Person in Germany#194in Music & Radio

The average Lady Gaga fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Monster, Sabrina Carpenter, Household goods, with strongest over-indexing on Monster (8.37× the country average).

Demographically, the Lady Gaga audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lady Gaga fan in Germany is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Monster.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lady Gaga profile in Germany.

Audience size
2.5M
in Germany
Gender
55.8%♀
44.2% male
Age
33.6
average years
Country rank
#2612
Person in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lady Gaga fans

55.8% are female, 44.2% are male, average age 33.6.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Lady Gaga audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age33.6
Estimated audience size2,535,048
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Lady Gaga audience in Germany
Age bracketShare%
16-1936%
20-2920%
30-3916%
40-4916%
50+12%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Lady Gaga audience comes from Germany.

Worldwide audience distribution share by country for Lady Gaga
CountryShare
United States24.1%
Brazil6.5%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lady Gaga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lady Gaga fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.09×
02Berlin~100K1.07×
03Sachsen-Anhalt~80K1.04×
04Brandenburg~90K1.03×
05Thüringen~70K1.03×
06Nordrhein-Westfalen~600K1.01×
07Mecklenburg-Vorpommern~50K1.00×
08Niedersachsen~300K0.99×
09Hessen~200K0.99×
10Hamburg~60K0.99×
11Bayern~400K0.98×
12Baden-Württemberg~400K0.98×
13Rheinland-Pfalz~100K0.98×
14Saarland~30K0.98×
15Schleswig-Holstein~100K0.97×
16Bremen~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Lady Gaga, Germany
0.89×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lady Gaga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lady Gaga audience
#·InterestCategoryAffinity×
01LGBT adoptionPolitics & Society16.15×
02ManospherePolitics & Society13.69×
03MonsterPolitics & Society8.37×
04Sabrina CarpenterMusic & Radio4.68×
05Household goodsHome & Garden4.16×
06Amazon Fire TVMovies & TV2.69×
07Nelly FurtadoMusic & Radio2.64×
08PridePolitics & Society2.24×
09Taylor SwiftMusic & Radio2.03×
10Millie Bobby BrownMovies & TV1.96×
11XINGInternet & Social Media1.94×
12YouTube MusicInternet & Social Media1.90×
13StepstoneBusiness & Career1.90×
14SparkasseBusiness & Career1.80×
15GodzillaMovies & TV1.75×
16Employment websiteBusiness & Career1.74×
17RyanairTravel & Leisure1.68×
18Stranger ThingsMovies & TV1.61×
19Huk24Business & Career1.56×
20SupermanMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lady Gaga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lady Gaga audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.22×
TraditionCONSERVATISM1.17×
Convenience OrientationPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lady Gaga audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Quality AwarenessPREMIUM0.89×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lady Gaga have in Germany?

Lady Gaga has an estimated audience of 2,535,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lady Gaga fans?

55.8% of Lady Gaga fans are female, 44.2% are male, with an average age of 33.6 years.

03

Which brands do Lady Gaga fans like most?

Lady Gaga fans show strongest brand affinity for Monster (8.37×), Sabrina Carpenter (4.68×), and Household goods (4.16×) over the country average.

04

Where do Lady Gaga fans live in Germany?

Lady Gaga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lady Gaga fans also like?

Beyond Lady Gaga itself, the audience over-indexes on Sabrina Carpenter (4.68×), Household goods (4.16×), Manosphere (13.69×), and Ryanair (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Lady Gaga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lady Gaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →