Leony Audience in Germany
Leony has an estimated audience of 593,295 people in Germany. 58.1% are female, 41.9% are male, average age 31.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Ariana Grande, Zendaya, Harry Potter, Sabrina Carpenter, Spiegel Online.
The average Leony fan in Germany is 31.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Ariana Grande, Zendaya, Harry Potter, with strongest over-indexing on Ariana Grande (6.25× the country average). Demographically, the Leony audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Leony fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 31.5 |
| Estimated audience size | 593,295 |
Audience persona
The typical Leony fan in Germany is more female, around 31.5 years old, with strong Sustainability tendencies and a notable affinity for Ariana Grande.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 220,968 | 1.58× |
| Nordrhein-Westfalen | 204,110 | 1.07× |
| Baden-Württemberg | 144,157 | 1.21× |
| Niedersachsen | 89,457 | 1.06× |
| Hessen | 64,995 | 0.98× |
| Sachsen | 48,228 | 1.13× |
| Rheinland-Pfalz | 45,292 | 1.04× |
| Schleswig-Holstein | 38,006 | 1.21× |
| Berlin | 29,711 | 0.76× |
| Thüringen | 22,381 | 1.01× |
| Brandenburg | 21,862 | 0.81× |
| Hamburg | 20,292 | 1.03× |
| Sachsen-Anhalt | 19,793 | 0.88× |
| Mecklenburg-Vorpommern | 14,532 | 0.87× |
| Saarland | 8,520 | 0.8× |
| Bremen | 4,402 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariana Grande | 6.25× | Music & Radio |
| Zendaya | 6.9× | Movies & TV |
| Harry Potter | 1.52× | Movies & TV |
| Sabrina Carpenter | 4.93× | Music & Radio |
| Spiegel Online | 1.71× | News |
| Meghan Trainor | 11.78× | Music & Radio |
| Taylor Swift | 3.2× | Music & Radio |
| Hailee Steinfeld | 8.26× | Movies & TV |
| Alternative hip hop | 3.13× | Music & Radio |
| House music | 2.17× | Music & Radio |
| Street photography | 2.84× | Technology & Electronics |
| Millie Bobby Brown | 3.25× | Movies & TV |
| Mariah Carey | 5.9× | Music & Radio |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Deutschrap | 2.85× | Music & Radio |
| Musical instrument | 2.23× | Music & Radio |
| H&M | 1.51× | Shopping |
| Primark | 1.96× | Shopping |
| Zayn Malik | 9.49× | Music & Radio |
| Rossmann | 1.61× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| Price Sensitivity | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.18 |
| Creativity | OPEN | 1.14 |
| Individualism | JOY | 1.13 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.7% |
| Serbia | 8.1% |
| Austria | 4.1% |
See Leony audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Leony have in Germany?
Leony has an estimated audience of 593,295 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Leony fans?
58.1% of Leony fans are female, 41.9% are male, with an average age of 31.5 years.
Which brands do Leony fans like most?
Leony fans show strongest brand affinity for Ariana Grande (6.25×), Zendaya (6.9×), and Harry Potter (1.52×) over the country average.
Where do Leony fans live in Germany?
Leony fans in Germany are most concentrated in Bayern (reach 220,968), Nordrhein-Westfalen (reach 204,110), and Baden-Württemberg (reach 144,157). These three regions account for the largest share of the active audience.
What other brands do Leony fans also like?
Beyond Leony itself, the audience over-indexes on Zendaya (6.9×), Harry Potter (1.52×), Sabrina Carpenter (4.93×), and Spiegel Online (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.