Rascasse Audience Intelligence

Leony Audience in Germany

Leony has an estimated audience of 1.2M people in Germany.

#55among Pop in Germany
#818among people in Germany#519in Music & Radio

The average Leony fan in Germany is 31.8 years old, more female, and lives primarily in Bayern.

By number of fans, Leony ranks #55 among the 1578 objects in Pop in Germany.

Its fans are 8.1 years younger than the group average of 39.9.

Women make up 59.3% of the fan base, 1.8 percentage points fewer than the group average.

Compared with the other 1577 objects in Pop, Leony fans stand out for their interest in Meghan Trainor, Rita Ora and Halsey.

Interest is seasonal: January, February and March account for 47% of the year's searches, November is the quietest month.

Most fans live in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top affinities include Meghan Trainor, Charli XCX, Rita Ora, with strongest over-indexing on Meghan Trainor (17.25× the country average).

Demographically, the Leony audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

The typical Leony fan in Germany is more female, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Meghan Trainor.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in Germany
Gender
59.3%♀
40.7% male
Age
31.8
average years
Country rank
#5817
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Leony fans

59.3% are female, 40.7% are male, average age 31.8.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Leony audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age31.8
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Leony audience in Germany
Age bracketShare%
16-2444%
25-3421%
35-4414%
45-5412%
55+9%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Leony audience comes from Germany.

Worldwide audience distribution share by country for Leony
CountryShare
Germany58.3%
Austria6.2%
Serbia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Leony fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.51×
02Baden-Württemberg~200K1.20×
03Schleswig-Holstein~50K1.16×
04Sachsen~70K1.11×
05Niedersachsen~100K1.06×
06Nordrhein-Westfalen~300K1.04×
07Rheinland-Pfalz~60K1.03×
08Thüringen~30K1.02×
09Hessen~90K1.01×
10Hamburg~30K0.98×
11Saarland~10K0.93×
12Sachsen-Anhalt~30K0.91×
13Mecklenburg-Vorpommern~20K0.89×
14Brandenburg~30K0.85×
15Berlin~40K0.73×
16Bremen~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Leony, Germany
0.68×1.00×1.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Leony audience vs. the country average
#·InterestCategoryAffinity×
01Meghan TrainorMusic & Radio17.25×
02Charli XCXMusic & Radio9.56×
03Rita OraMusic & Radio9.45×
04Ariana GrandeMusic & Radio8.26×
05HalseyMusic & Radio8.10×
06Mariah CareyMusic & Radio7.60×
07Hailee SteinfeldMovies & TV6.86×
08Lindsay LohanMovies & TV6.60×
09Disney ChannelKids & Family5.35×
10Sabrina CarpenterMusic & Radio4.21×
11Lady GagaMusic & Radio4.20×
12Miley CyrusMusic & Radio3.80×
13Taylor SwiftMusic & Radio3.79×
14Nina ChubaMusic & Radio3.79×
15Millie Bobby BrownMovies & TV3.71×
16ZendayaMovies & TV3.17×
17Self-awarenessHealth2.18×
18House musicMusic & Radio1.93×
19ZaraShopping1.79×
20PrimarkShopping1.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Leony audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Leony audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.35×
SustainabilityBALANCE1.30×
Price SensitivityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Leony audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
Risk AppetiteTHRILL0.89×
IndulgenceJOY0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Leony over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/leony-10003793” · Methodology