Leony Audience in Germany
Leony has an estimated audience of 593,295 people in Germany. 58.1% are female, 41.9% are male, average age 31.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Fantasy Earth: Zero, Whataburger, Progressive rock, Commercial mortgage, Liberace.
The average Leony fan in Germany is 31.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Fantasy Earth: Zero, Whataburger, Progressive rock, with strongest over-indexing on Fantasy Earth: Zero (9.49× the country average). Demographically, the Leony audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Leony fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 31.5 |
| Estimated audience size | 593,295 |
Audience persona
The typical Leony fan in Germany is more female, around 31.5 years old, with strong Sustainability tendencies and a notable affinity for Fantasy Earth: Zero.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 220,968 | 1.58× |
| Nordrhein-Westfalen | 204,110 | 1.07× |
| Baden-Württemberg | 144,157 | 1.21× |
| Niedersachsen | 89,457 | 1.06× |
| Hessen | 64,995 | 0.98× |
| Sachsen | 48,228 | 1.13× |
| Rheinland-Pfalz | 45,292 | 1.04× |
| Schleswig-Holstein | 38,006 | 1.21× |
| Berlin | 29,711 | 0.76× |
| Thüringen | 22,381 | 1.01× |
| Brandenburg | 21,862 | 0.81× |
| Hamburg | 20,292 | 1.03× |
| Sachsen-Anhalt | 19,793 | 0.88× |
| Mecklenburg-Vorpommern | 14,532 | 0.87× |
| Saarland | 8,520 | 0.8× |
| Bremen | 4,402 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fantasy Earth: Zero | 9.49× | Games |
| Whataburger | 7.96× | Food & Beverages |
| Progressive rock | 1.83× | Music & Radio |
| Commercial mortgage | 1.97× | Business & Career |
| Liberace | 5.64× | Music & Radio |
| Handmade Gifts | 1.8× | Kids & Family |
| Buddy – The Buddy Holly Story | 3.41× | Music & Radio |
| Bank account | 1.96× | Business & Career |
| Information sensitivity | 3.51× | Technology & Electronics |
| myDealZ | 1.87× | Shopping |
| Staycation | 2.45× | Home & Garden |
| N'Golo Kanté | 3.47× | Sports |
| Home Delivery | 1.62× | Food & Beverages |
| Picnic | 2.09× | Kids & Family |
| Hatten | 3.02× | Travel & Leisure |
| Mülheim | 1.93× | Travel & Leisure |
| Ireen Sheer | 1.56× | Music & Radio |
| Building insulation | 2.31× | Home & Garden |
| Scratching post | 3.1× | Pets & Animals |
| Cachorro | 1.82× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| Price Sensitivity | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.18 |
| Creativity | OPEN | 1.14 |
| Individualism | JOY | 1.13 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.7% |
| Serbia | 8.1% |
| Austria | 4.1% |
See Leony audiences in other countries
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Frequently asked questions
How many fans does Leony have in Germany?
Leony has an estimated audience of 593,295 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Leony fans?
58.1% of Leony fans are female, 41.9% are male, with an average age of 31.5 years.
Which brands do Leony fans like most?
Leony fans show strongest brand affinity for Fantasy Earth: Zero (9.49×), Whataburger (7.96×), and Progressive rock (1.83×) over the country average.
Where do Leony fans live in Germany?
Leony fans in Germany are most concentrated in Bayern (reach 220,968), Nordrhein-Westfalen (reach 204,110), and Baden-Württemberg (reach 144,157). These three regions account for the largest share of the active audience.
What other brands do Leony fans also like?
Beyond Leony itself, the audience over-indexes on Whataburger (7.96×), Progressive rock (1.83×), Commercial mortgage (1.97×), and Liberace (5.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.