Rascasse Audience Intelligence

Leony Audience in Germany

A data profile of the people who buy, follow and care about Leony in Germany — modelled from more than twelve digital signal sources. Leony has an estimated audience of 848,726 people in Germany.

#62among Pop in Germany#1136among Person in Germany#760in Music & Radio

The average Leony fan in Germany is 31.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Ariana Grande, Meghan Trainor, Taylor Swift, with strongest over-indexing on Ariana Grande (8.26× the country average).

Demographically, the Leony audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leony fan in Germany is more female, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Ariana Grande.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leony profile in Germany.

Audience size
849K
in Germany
Gender
59.3%♀
40.7% male
Age
31.0
average years
Country rank
#7497
Person in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leony fans

59.3% are female, 40.7% are male, average age 31.0.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Leony audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age31.0
Estimated audience size848,726
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Leony audience in Germany
Age bracketShare%
16-1944%
20-2921%
30-3914%
40-4912%
50+9%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Leony audience comes from Germany.

Worldwide audience distribution share by country for Leony
CountryShare
Germany51.3%
Serbia6.6%
Austria5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leony audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leony fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.49×
02Baden-Württemberg~100K1.18×
03Schleswig-Holstein~40K1.16×
04Sachsen~50K1.15×
05Niedersachsen~90K1.05×
06Thüringen~20K1.04×
07Nordrhein-Westfalen~200K1.03×
08Rheinland-Pfalz~40K1.02×
09Hessen~70K1.00×
10Saarland~10K0.98×
11Hamburg~20K0.97×
12Sachsen-Anhalt~20K0.91×
13Mecklenburg-Vorpommern~10K0.89×
14Brandenburg~20K0.85×
15Berlin~30K0.73×
16Bremen~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Leony, Germany
0.68×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leony audience
#·InterestCategoryAffinity×
01Meghan TrainorMusic & Radio17.25×
02Charli XCXMusic & Radio9.56×
03Rita OraMusic & Radio9.45×
04Ariana GrandeMusic & Radio8.26×
05Mariah CareyMusic & Radio7.60×
06Hailee SteinfeldMovies & TV6.86×
07Lindsay LohanMovies & TV6.60×
08Disney ChannelMovies & TV5.35×
09Nelly FurtadoMusic & Radio4.34×
10Sabrina CarpenterMusic & Radio4.21×
11Lady GagaMusic & Radio4.20×
12Miley CyrusMusic & Radio3.80×
13Taylor SwiftMusic & Radio3.79×
14Nina ChubaMusic & Radio3.79×
15Millie Bobby BrownMovies & TV3.71×
16Self-awarenessHealth2.18×
17House musicMusic & Radio1.93×
18SupermanMovies & TV1.83×
19BatmanMovies & TV1.68×
20PrimarkShopping1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leony audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.35×
SustainabilityBALANCE1.30×
Price SensitivityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leony audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
Risk AppetiteTHRILL0.89×
IndulgenceJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leony have in Germany?

Leony has an estimated audience of 848,726 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Leony fans?

59.3% of Leony fans are female, 40.7% are male, with an average age of 31.0 years.

03

Which brands do Leony fans like most?

Leony fans show strongest brand affinity for Ariana Grande (8.26×), Meghan Trainor (17.25×), and Taylor Swift (3.79×) over the country average.

04

Where do Leony fans live in Germany?

Leony fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Leony fans also like?

Beyond Leony itself, the audience over-indexes on Meghan Trainor (17.25×), Taylor Swift (3.79×), Mariah Carey (7.6×), and Millie Bobby Brown (3.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Leony audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →