Rita Ora Audience in Germany
Rita Ora has an estimated audience of 426,265 people in Germany. 62.7% are female, 37.3% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dua Lipa, Sabrina Carpenter, Tate McRae, Lindsay Lohan, Sia.
The average Rita Ora fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dua Lipa, Sabrina Carpenter, Tate McRae, with strongest over-indexing on Dua Lipa (21.74× the country average). Demographically, the Rita Ora audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Rita Ora fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 29.3 |
| Estimated audience size | 426,265 |
Audience persona
The typical Rita Ora fan in Germany is more female, around 29.3 years old, with strong Sustainability tendencies and a notable affinity for Dua Lipa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,332 | 1.17× |
| Bayern | 72,710 | 1.06× |
| Baden-Württemberg | 60,914 | 1.05× |
| Niedersachsen | 40,742 | 0.98× |
| Hessen | 34,754 | 1.07× |
| Rheinland-Pfalz | 21,698 | 1.02× |
| Berlin | 20,547 | 1.08× |
| Sachsen | 19,006 | 0.91× |
| Schleswig-Holstein | 14,739 | 0.96× |
| Hamburg | 13,192 | 1.37× |
| Brandenburg | 11,775 | 0.89× |
| Sachsen-Anhalt | 9,912 | 0.9× |
| Thüringen | 9,584 | 0.88× |
| Mecklenburg-Vorpommern | 6,975 | 0.86× |
| Saarland | 4,498 | 0.86× |
| Bremen | 3,437 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dua Lipa | 21.74× | Music & Radio |
| Sabrina Carpenter | 14.49× | Music & Radio |
| Tate McRae | 15.67× | Music & Radio |
| Lindsay Lohan | 17.64× | Movies & TV |
| Sia | 22.07× | Music & Radio |
| Billie Eilish | 8.34× | Music & Radio |
| Madison Beer | 12.04× | Music & Radio |
| Harry Potter | 2.41× | Movies & TV |
| George Michael | 9.56× | Music & Radio |
| Euphoria | 2.66× | Movies & TV |
| Hailee Steinfeld | 12.01× | Movies & TV |
| Benson Boone | 10.13× | Music & Radio |
| Halsey | 14.92× | Music & Radio |
| Johnny Depp | 5.83× | Movies & TV |
| Lola Young | 8.27× | Music & Radio |
| Leony | 9.45× | Music & Radio |
| Ellie Goulding | 17.11× | Music & Radio |
| Nelly Furtado | 5.66× | Music & Radio |
| Ava Max | 12.52× | Music & Radio |
| Louis Tomlinson | 16.1× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.84 |
| Price Sensitivity | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
| Creativity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.16 |
| Individualism | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| United Kingdom | 11.7% |
| Germany | 6.7% |
See Rita Ora audiences in other countries
More R&B audiences in Germany
- Whitney Houston (2,322,925)
- Nelly Furtado (2,321,660)
- Jennifer Lopez (2,083,086)
- Rihanna (2,072,690)
- Rhianna (singer) (1,893,955)
Frequently asked questions
How many fans does Rita Ora have in Germany?
Rita Ora has an estimated audience of 426,265 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rita Ora fans?
62.7% of Rita Ora fans are female, 37.3% are male, with an average age of 29.3 years.
Which brands do Rita Ora fans like most?
Rita Ora fans show strongest brand affinity for Dua Lipa (21.74×), Sabrina Carpenter (14.49×), and Tate McRae (15.67×) over the country average.
Where do Rita Ora fans live in Germany?
Rita Ora fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,332), Bayern (reach 72,710), and Baden-Württemberg (reach 60,914). These three regions account for the largest share of the active audience.
What other brands do Rita Ora fans also like?
Beyond Rita Ora itself, the audience over-indexes on Sabrina Carpenter (14.49×), Tate McRae (15.67×), Lindsay Lohan (17.64×), and Sia (22.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rita Ora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.