Rascasse Audience Intelligence

Rita Ora Audience in Germany

A data profile of the people who buy, follow and care about Rita Ora in Germany — modelled from more than twelve digital signal sources. Rita Ora has an estimated audience of 400,689 people in Germany.

The average Rita Ora fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dua Lipa, Sabrina Carpenter, Sia, with strongest over-indexing on Dua Lipa (21.74× the country average).

Demographically, the Rita Ora audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rita Ora fan in Germany is more female, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dua Lipa.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rita Ora profile in Germany.

Audience size
401K
in Germany
Gender
62.7%
37.3% male
Age
29.3
average years
Country rank
#13996
Person in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rita Ora fans

62.7% are female, 37.3% are male, average age 29.3.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Rita Ora audience in Germany
MetricValue
Female62.7%
Male37.3%
Average age29.3
Estimated audience size400,689
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Rita Ora audience in Germany
Age bracketShare%
16-1951%
20-2920%
30-3912%
40-4910%
50+7%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Rita Ora audience comes from Germany.

Worldwide audience distribution share by country for Rita Ora
CountryShare
United States30.4%
United Kingdom11.9%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rita Ora audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rita Ora fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.29×
02Nordrhein-Westfalen~100K1.12×
03Baden-Württemberg~60K1.08×
04Hessen~30K1.06×
05Bayern~70K1.05×
06Berlin~20K1.04×
07Niedersachsen~40K1.02×
08Rheinland-Pfalz~20K1.00×
09Bremen~4K0.97×
10Schleswig-Holstein~10K0.96×
11Sachsen~20K0.92×
12Sachsen-Anhalt~10K0.92×
13Saarland~5K0.92×
14Brandenburg~10K0.91×
15Thüringen~10K0.91×
16Mecklenburg-Vorpommern~7K0.89×
Fig. 06

Affinity by region

Affinity by region — Rita Ora, Germany
0.89×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rita Ora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rita Ora audience
#·InterestCategoryAffinity×
01SiaMusic & Radio22.07×
02Dua LipaMusic & Radio21.74×
03Lindsay LohanMovies & TV17.64×
04Ellie GouldingMusic & Radio17.11×
05Louis TomlinsonMusic & Radio16.10×
06Tate McRaeMusic & Radio15.67×
07HalseyMusic & Radio14.92×
08Sabrina CarpenterMusic & Radio14.49×
09Madison BeerMusic & Radio12.04×
10Hailee SteinfeldMovies & TV12.01×
11Benson BooneMusic & Radio10.13×
12George MichaelMusic & Radio9.56×
13LeonyMusic & Radio9.45×
14Zara LarssonMusic & Radio8.39×
15Billie EilishMusic & Radio8.34×
16Johnny DeppMovies & TV5.83×
17Nelly FurtadoMusic & Radio5.66×
18Chris ReaMusic & Radio5.14×
19Michael JacksonMusic & Radio3.10×
20Harry PotterMovies & TV2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rita Ora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Rita Ora audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
ExtroversionTHRILL0.98×
Design AffinityPREMIUM0.97×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Rita Ora audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.33×
IndulgenceJOY0.37×
PatriotismCONSERVATISM0.38×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Rita Ora have in Germany?

Rita Ora has an estimated audience of 400,689 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rita Ora fans?

62.7% of Rita Ora fans are female, 37.3% are male, with an average age of 29.3 years.

03

Which brands do Rita Ora fans like most?

Rita Ora fans show strongest brand affinity for Dua Lipa (21.74×), Sabrina Carpenter (14.49×), and Sia (22.07×) over the country average.

04

Where do Rita Ora fans live in Germany?

Rita Ora fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rita Ora fans also like?

Beyond Rita Ora itself, the audience over-indexes on Sabrina Carpenter (14.49×), Sia (22.07×), Lindsay Lohan (17.64×), and Tate McRae (15.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rita Ora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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