Rascasse Audience Intelligence

Billie Eilish Audience in Germany

A data profile of the people who buy, follow and care about Billie Eilish in Germany — modelled from more than twelve digital signal sources. Billie Eilish has an estimated audience of 2,444,304 people in Germany.

#6among Singer-songwriter in Germany#174among Person in Germany#200in Music & Radio

The average Billie Eilish fan in Germany is 26.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dua Lipa, Charli XCX, Meghan Trainor, with strongest over-indexing on Dua Lipa (23.12× the country average).

Demographically, the Billie Eilish audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Billie Eilish fan in Germany is more female, around 26.1 years old, with strong Sustainability tendencies and a notable affinity for Dua Lipa.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Billie Eilish profile in Germany.

Audience size
2.4M
in Germany
Gender
68.5%♀
31.5% male
Age
26.1
average years
Country rank
#2709
Person in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Billie Eilish fans

68.5% are female, 31.5% are male, average age 26.1.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Billie Eilish audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age26.1
Estimated audience size2,444,304
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Billie Eilish audience in Germany
Age bracketShare%
16-1961%
20-2921%
30-3910%
40-495%
50+4%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Billie Eilish audience comes from Germany.

Worldwide audience distribution share by country for Billie Eilish
CountryShare
United States27.5%
Brazil5.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Billie Eilish audience in Germany is strongest.

Fig. 05

Top regions by affinity

Billie Eilish fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.19×
02Hessen~200K1.11×
03Sachsen~100K1.08×
04Nordrhein-Westfalen~600K1.06×
05Brandenburg~80K1.04×
06Hamburg~60K1.01×
07Niedersachsen~200K1.00×
08Schleswig-Holstein~90K0.98×
09Thüringen~60K0.97×
10Baden-Württemberg~300K0.95×
11Rheinland-Pfalz~100K0.95×
12Sachsen-Anhalt~60K0.95×
13Mecklenburg-Vorpommern~50K0.95×
14Bayern~400K0.93×
15Bremen~20K0.93×
16Saarland~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Billie Eilish, Germany
0.91×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Billie Eilish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Billie Eilish audience
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio27.33×
02Meghan TrainorMusic & Radio26.15×
03Dua LipaMusic & Radio23.12×
04Emily OsmentMovies & TV20.00×
05Hailee SteinfeldMovies & TV18.57×
06Jeffree StarBeauty & Wellness17.45×
07BandcampMusic & Radio17.27×
08Lily AllenMusic & Radio12.64×
09Olivia ColmanMovies & TV12.07×
10Harry StylesMusic & Radio10.83×
11Disney ChannelMovies & TV10.25×
12Sabrina CarpenterMusic & Radio9.55×
13Madison BeerMusic & Radio8.94×
14David HarbourMovies & TV7.67×
15Miley CyrusMusic & Radio7.03×
16Taylor SwiftMusic & Radio5.50×
17Nina ChubaMusic & Radio5.24×
18Millie Bobby BrownMovies & TV4.85×
19Self-awarenessHealth3.58×
20Harry PotterMovies & TV2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Billie Eilish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Billie Eilish audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.64×
Early Adopter MentalityPOWER1.56×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Billie Eilish audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
Risk AppetiteTHRILL0.82×
IndulgenceJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Billie Eilish have in Germany?

Billie Eilish has an estimated audience of 2,444,304 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Billie Eilish fans?

68.5% of Billie Eilish fans are female, 31.5% are male, with an average age of 26.1 years.

03

Which brands do Billie Eilish fans like most?

Billie Eilish fans show strongest brand affinity for Dua Lipa (23.12×), Charli XCX (27.33×), and Meghan Trainor (26.15×) over the country average.

04

Where do Billie Eilish fans live in Germany?

Billie Eilish fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Billie Eilish fans also like?

Beyond Billie Eilish itself, the audience over-indexes on Charli XCX (27.33×), Meghan Trainor (26.15×), Harry Styles (10.83×), and Emily Osment (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Billie Eilish audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Billie Eilish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →