Billie Eilish Audience in Germany
Billie Eilish has an estimated audience of 2,623,352 people in Germany. 66.9% are female, 33.1% are male, average age 28.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Whataburger, Home construction, Fantasy Earth: Zero, Progressive rock.
The average Billie Eilish fan in Germany is 28.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Whataburger, Home construction, with strongest over-indexing on Dog breed (2.48× the country average). Demographically, the Billie Eilish audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Billie Eilish fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 28.4 |
| Estimated audience size | 2,623,352 |
Audience persona
The typical Billie Eilish fan in Germany is more female, around 28.4 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 627,935 | 1.09× |
| Bayern | 399,631 | 0.95× |
| Baden-Württemberg | 345,115 | 0.96× |
| Niedersachsen | 256,755 | 1.01× |
| Hessen | 227,536 | 1.14× |
| Berlin | 149,435 | 1.27× |
| Sachsen | 137,688 | 1.07× |
| Rheinland-Pfalz | 125,231 | 0.95× |
| Schleswig-Holstein | 91,621 | 0.97× |
| Brandenburg | 84,107 | 1.03× |
| Thüringen | 62,571 | 0.94× |
| Sachsen-Anhalt | 61,492 | 0.9× |
| Hamburg | 61,071 | 1.03× |
| Mecklenburg-Vorpommern | 46,050 | 0.92× |
| Saarland | 27,672 | 0.86× |
| Bremen | 20,095 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.48× | Pets & Animals |
| Whataburger | 13.68× | Food & Beverages |
| Home construction | 1.71× | Home & Garden |
| Fantasy Earth: Zero | 11.5× | Games |
| Progressive rock | 2× | Music & Radio |
| Combat sport | 1.71× | Sports |
| Commercial mortgage | 2.42× | Business & Career |
| Handmade Gifts | 2.36× | Kids & Family |
| N'Golo Kanté | 6.01× | Sports |
| Liberace | 5.99× | Music & Radio |
| Staycation | 3.39× | Home & Garden |
| Earshot | 30.76× | Music & Radio |
| myDealZ | 2.1× | Shopping |
| Hauptschule | 5.58× | Kids & Family |
| Buddy – The Buddy Holly Story | 3.18× | Music & Radio |
| Jason Clarke (actor) | 3.07× | Movies & TV |
| Icon (magazine) | 1.57× | Arts & Culture |
| Hatten | 3.34× | Travel & Leisure |
| Carrie (novel) | 3.38× | Literature |
| Women's empowerment | 2.18× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Early Adopter Mentality | POWER | 1.35 |
| Urban Lifestyle | OPEN | 1.34 |
| Price Sensitivity | PREMIUM | 1.34 |
| Creativity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Brazil | 6.0% |
| Germany | 4.9% |
See Billie Eilish audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
- Dua Lipa (1,936,216)
Frequently asked questions
How many fans does Billie Eilish have in Germany?
Billie Eilish has an estimated audience of 2,623,352 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Billie Eilish fans?
66.9% of Billie Eilish fans are female, 33.1% are male, with an average age of 28.4 years.
Which brands do Billie Eilish fans like most?
Billie Eilish fans show strongest brand affinity for Dog breed (2.48×), Whataburger (13.68×), and Home construction (1.71×) over the country average.
Where do Billie Eilish fans live in Germany?
Billie Eilish fans in Germany are most concentrated in Nordrhein-Westfalen (reach 627,935), Bayern (reach 399,631), and Baden-Württemberg (reach 345,115). These three regions account for the largest share of the active audience.
What other brands do Billie Eilish fans also like?
Beyond Billie Eilish itself, the audience over-indexes on Whataburger (13.68×), Home construction (1.71×), Fantasy Earth: Zero (11.5×), and Progressive rock (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Billie Eilish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.