Rascasse Audience Intelligence

Artist Audience in United States

A data profile of the people who buy, follow and care about Artist in United States — modelled from more than twelve digital signal sources. Artist has an estimated audience of 38,073,879 people in United States.

#443among Topic in United States#37in Music & Radio

The average Artist fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brittany Snow, Kelly Osbourne, Dakota Fanning, with strongest over-indexing on Brittany Snow (5.6× the country average).

Demographically, the Artist audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Artist fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Brittany Snow.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artist profile in United States.

Audience size
38.1M
in United States
Gender
60.5%♀
39.5% male
Age
36.8
average years
Country rank
#621
Topic in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artist fans

60.5% are female, 39.5% are male, average age 36.8.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Artist audience in United States
MetricValue
Female60.5%
Male39.5%
Average age36.8
Estimated audience size38,073,879
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Artist audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Artist audience comes from United States.

Worldwide audience distribution share by country for Artist
CountryShare
United States26.1%
Japan7.5%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artist audience in United States is strongest.

Fig. 05

Top regions by affinity

Artist fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K1.37×
02Louisiana~600K1.31×
03California~5M1.25×
04Georgia~1.5M1.25×
05Texas~4M1.24×
06New Mexico~200K1.24×
07Arkansas~400K1.17×
08North Carolina~1.5M1.16×
09South Carolina~700K1.16×
10Alabama~600K1.16×
11Maryland~800K1.15×
12Indiana~800K1.10×
13Oklahoma~500K1.08×
14Hawaii~200K1.08×
15Florida~2.5M1.07×
16New York~2.5M1.07×
17Arizona~800K1.07×
18Nevada~400K1.06×
19Virginia~1M1.05×
20Washington~800K1.03×
21Kentucky~500K1.03×
22Illinois~1.5M1.02×
23Kansas~300K1.02×
24Pennsylvania~1.5M1.01×
25Nebraska~200K1.01×
26New Jersey~1M0.99×
27Tennessee~800K0.98×
28Oregon~400K0.97×
29Washington, District of Columbia~100K0.97×
30Delaware~100K0.97×
31Missouri~600K0.96×
32Alaska~80K0.95×
33Michigan~900K0.94×
34Utah~300K0.92×
35West Virginia~200K0.92×
36Ohio~1M0.91×
37Idaho~200K0.91×
38Wisconsin~500K0.90×
39Connecticut~300K0.90×
40Minnesota~500K0.89×
41Montana~90K0.89×
42North Dakota~70K0.89×
43South Dakota~80K0.88×
44Iowa~300K0.87×
45Rhode Island~100K0.84×
46Massachusetts~600K0.83×
47Vermont~60K0.83×
48Colorado~500K0.82×
49Maine~100K0.81×
50New Hampshire~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Artist, United States
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artist audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV5.60×
02Kelly OsbourneMusic & Radio5.60×
03Rosamund PikeMovies & TV5.60×
04Rami MalekMovies & TV5.60×
05Jude LawMovies & TV5.60×
06Lily JamesMovies & TV5.60×
07Dakota FanningMovies & TV5.05×
08Stitch!Movies & TV4.89×
09Goth subcultureFashion & Accessoires3.89×
10Anne HathawayMovies & TV3.23×
11DeviantArtInternet & Social Media3.02×
12Obsessed (2009 film)Movies & TV2.72×
13DC ComicsLiterature2.70×
14Millie Bobby BrownMovies & TV2.58×
15Digital artArts & Culture2.51×
16InnovationBusiness & Career2.23×
17Digital photographyBusiness & Career1.95×
18RadioTechnology & Electronics1.84×
19Fine artBusiness & Career1.79×
20RedditInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Artist audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
SpiritualityBALANCE1.47×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Artist audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
Need for SecurityCONSERVATISM0.94×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Artist have in United States?

Artist has an estimated audience of 38,073,879 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Artist fans?

60.5% of Artist fans are female, 39.5% are male, with an average age of 36.8 years.

03

Which brands do Artist fans like most?

Artist fans show strongest brand affinity for Brittany Snow (5.6×), Kelly Osbourne (5.6×), and Dakota Fanning (5.05×) over the country average.

04

Where do Artist fans live in United States?

Artist fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Artist fans also like?

Beyond Artist itself, the audience over-indexes on Kelly Osbourne (5.6×), Dakota Fanning (5.05×), DeviantArt (3.02×), and Reddit (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Artist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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