Artist Audience in United States

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Artist has an estimated audience of 38,073,879 people in United States. 60.5% are female, 39.5% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Wok, Goop, Governor of Michigan, Vocal harmony.

The average Artist fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Wok, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Artist audience skews more female with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Artist fans

Demographic split for Artist audience in United States
MetricValue
Female60.5%
Male39.5%
Average age36.8
Estimated audience size38,073,879

Audience persona

The typical Artist fan in United States is more female, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Artist in United States
RegionReachAffinity
California5,729,3251.37×
Texas4,021,7861.23×
Florida3,172,3461.23×
New York2,641,2321.24×
Georgia1,601,0851.37×
North Carolina1,331,0731.16×
Illinois1,290,5981.02×
Pennsylvania1,253,8920.98×
Ohio1,063,5050.91×
New Jersey1,016,0661.05×
Virginia1,010,1411.09×
Michigan974,9970.98×
Washington879,4371.15×
Arizona863,1971.11×
Tennessee821,6211.08×
Maryland807,6431.23×
Indiana692,2471×
Massachusetts662,6850.88×
South Carolina649,0841.13×
Louisiana645,0691.31×
Alabama628,2791.18×
Missouri591,7890.96×
Colorado491,6160.82×
Minnesota479,6280.88×
Wisconsin478,0450.83×
Oklahoma466,6601.1×
Mississippi460,0971.47×
Kentucky459,2640.96×
Oregon443,8311.02×
Nevada401,0051.09×
Connecticut363,2840.95×
Arkansas348,3961.11×
Utah315,9070.93×
Kansas282,4840.94×
Iowa252,9670.81×
New Mexico223,1941.17×
Nebraska169,3240.89×
Hawaii166,2581.02×
West Virginia150,3140.85×
Idaho149,4840.78×
Washington, District of Columbia134,7331.18×
New Hampshire107,6560.72×
Rhode Island98,4350.81×
Delaware97,6260.93×
Maine97,4570.71×
Montana73,9310.7×
Alaska65,7700.81×
South Dakota61,5550.7×
North Dakota59,9340.77×
Vermont47,5040.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Artist audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Wok15.63×Food & Beverages
Goop11.04×Internet & Social Media
Governor of Michigan13.18×Politics & Society
Vocal harmony7.29×Music & Radio
Grinch6.46×Movies & TV
Hibachi12.31×Food & Beverages
Google Home9.89×Technology & Electronics
headspace13.64×Health
Fairy godmother10.55×Literature
Grace Slick11.56×Music & Radio
Cherish (group)14.26×Music & Radio
No Escape (1994 film)11.92×Movies & TV
Combat sport1.68×Sports
Figure painting (hobby)5.6×Arts & Culture
Bank account2.43×Business & Career
Natural rubber1.98×Cars & Mobility
Jesse Plemons3.28×Movies & TV
Ira Glass15.89×Music & Radio
TV Fanatic9.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Artist audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.22
Design AffinityPREMIUM1.44
Early Adopter MentalityPOWER1.36
SustainabilityBALANCE1.35
Pet OwnershipJOY1.34
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Artist
CountryShare
United States26.1%
Japan7.5%
Italy6.0%

See Artist audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Artist have in United States?

Artist has an estimated audience of 38,073,879 people in United States, concentrated in California and Texas.

What is the gender split and age of Artist fans?

60.5% of Artist fans are female, 39.5% are male, with an average age of 36.8 years.

Which brands do Artist fans like most?

Artist fans show strongest brand affinity for Keene, New Hampshire (675×), Wok (15.63×), and Goop (11.04×) over the country average.

Where do Artist fans live in United States?

Artist fans in United States are most concentrated in California (reach 5,729,325), Texas (reach 4,021,786), and Florida (reach 3,172,346). These three regions account for the largest share of the active audience.

What other brands do Artist fans also like?

Beyond Artist itself, the audience over-indexes on Wok (15.63×), Goop (11.04×), Governor of Michigan (13.18×), and Vocal harmony (7.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.