Rascasse Audience Intelligence

Lily James Audience in United States

A data profile of the people who buy, follow and care about Lily James in United States — modelled from more than twelve digital signal sources. Lily James has an estimated audience of 3,597,049 people in United States.

#417among Actor Actress or TV Star in United States#1195among Person in United States#1046in Movies & TV

The average Lily James fan in United States is 46.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, Charlie Chaplin, Diane Lane, with strongest over-indexing on Kelly Osbourne (45.82× the country average).

Demographically, the Lily James audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lily James fan in United States is balanced, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Kelly Osbourne.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lily James profile in United States.

Audience size
3.6M
in United States
Gender
46.7%♀
53.3% male
Age
46.8
average years
Country rank
#8817
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lily James fans

46.7% are female, 53.3% are male, average age 46.8.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Lily James audience in United States
MetricValue
Female46.7%
Male53.3%
Average age46.8
Estimated audience size3,597,049
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Lily James audience in United States
Age bracketShare%
16-195%
20-2913%
30-3920%
40-4927%
50+37%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Lily James audience comes from United States.

Worldwide audience distribution share by country for Lily James
CountryShare
United States26.8%
United Kingdom12.2%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lily James audience in United States is strongest.

Fig. 05

Top regions by affinity

Lily James fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.74×
02Idaho~20K1.34×
03Arizona~90K1.23×
04Colorado~70K1.21×
05Washington~90K1.17×
06Oregon~50K1.15×
07Montana~10K1.13×
08Alaska~9K1.10×
09California~400K1.09×
10New Hampshire~20K1.08×
11Massachusetts~80K1.06×
12Minnesota~60K1.05×
13Vermont~7K1.04×
14New Mexico~20K1.03×
15Rhode Island~10K1.03×
16Missouri~60K1.02×
17Kansas~30K1.01×
18Illinois~100K1.00×
19Tennessee~70K1.00×
20Wisconsin~60K1.00×
21Oklahoma~40K1.00×
22Maine~10K1.00×
23Pennsylvania~100K0.99×
24Nebraska~20K0.99×
25Connecticut~40K0.98×
26Virginia~90K0.97×
27Texas~300K0.96×
28Hawaii~20K0.96×
29Michigan~90K0.95×
30Ohio~100K0.94×
31North Carolina~100K0.94×
32Indiana~60K0.94×
33Alabama~50K0.93×
34Kentucky~40K0.93×
35Arkansas~30K0.93×
36Iowa~30K0.93×
37North Dakota~7K0.92×
38South Dakota~8K0.91×
39New Jersey~90K0.90×
40Nevada~30K0.90×
41Florida~200K0.89×
42New York~200K0.88×
43Georgia~100K0.88×
44South Carolina~50K0.87×
45Washington, District of Columbia~10K0.87×
46Delaware~9K0.86×
47West Virginia~10K0.85×
48Maryland~50K0.83×
49Louisiana~40K0.81×
50Mississippi~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Lily James, United States
0.72×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lily James audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lily James audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio45.82×
02Naomie HarrisMovies & TV42.10×
03Charlie ChaplinMovies & TV34.52×
04Diane LaneMovies & TV32.68×
05Michael FassbenderMovies & TV31.03×
06Daniel Day-LewisMovies & TV27.18×
07Mary-Louise ParkerMovies & TV24.93×
08Kristin Scott ThomasMovies & TV22.36×
09Allison JanneyMovies & TV20.95×
10Amy AdamsMovies & TV20.55×
11Katherine HeiglMovies & TV17.19×
12Rachel WeiszMovies & TV17.07×
13James BondMovies & TV16.32×
14Sharon OsbourneMovies & TV14.63×
15Alexis BledelMovies & TV13.80×
16FandangoTravel & Leisure8.80×
17Jake GyllenhaalMovies & TV8.74×
18ArtistMusic & Radio5.60×
19Diane KeatonMovies & TV5.42×
20FilmmakingBusiness & Career3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lily James audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lily James audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
SpiritualityBALANCE1.56×
Need for SecurityCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lily James audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
SustainabilityBALANCE1.04×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lily James have in United States?

Lily James has an estimated audience of 3,597,049 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lily James fans?

46.7% of Lily James fans are female, 53.3% are male, with an average age of 46.8 years.

03

Which brands do Lily James fans like most?

Lily James fans show strongest brand affinity for Kelly Osbourne (45.82×), Charlie Chaplin (34.52×), and Diane Lane (32.68×) over the country average.

04

Where do Lily James fans live in United States?

Lily James fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lily James fans also like?

Beyond Lily James itself, the audience over-indexes on Charlie Chaplin (34.52×), Diane Lane (32.68×), Daniel Day-Lewis (27.18×), and Michael Fassbender (31.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Lily James audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lily James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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