Lily James Audience in United States

Lily James logo

Lily James has an estimated audience of 3,723,267 people in United States. 46.7% are female, 53.3% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Kelly Osbourne, Charlie Chaplin, Diane Lane, Daniel Day-Lewis, Michael Fassbender.

The average Lily James fan in United States is 46.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kelly Osbourne, Charlie Chaplin, Diane Lane, with strongest over-indexing on Kelly Osbourne (45.82× the country average). Demographically, the Lily James audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Lily James fans

Demographic split for Lily James audience in United States
MetricValue
Female46.7%
Male53.3%
Average age46.8
Estimated audience size3,723,267

Audience persona

The typical Lily James fan in United States is balanced, around 46.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kelly Osbourne.

Top regions in United States

Top regions ranked by reach for Lily James in United States
RegionReachAffinity
California468,6281.14×
Texas330,4251.03×
Florida227,3800.9×
New York191,7640.92×
Illinois132,3641.07×
Pennsylvania125,2241×
Ohio109,7900.96×
North Carolina108,1590.97×
Georgia104,7520.91×
Arizona101,5541.34×
Michigan93,1860.96×
Virginia90,2280.99×
Washington88,2141.18×
New Jersey83,6830.88×
Massachusetts78,0111.06×
Colorado76,4211.3×
Tennessee73,5120.98×
Indiana65,6260.96×
Missouri61,7861.03×
Utah59,2191.78×
Minnesota58,5951.1×
Wisconsin55,0550.98×
Maryland53,2500.83×
Alabama50,8180.98×
Oregon49,9351.17×
South Carolina49,5260.88×
Kentucky43,5030.93×
Oklahoma41,6581.01×
Louisiana39,0800.81×
Connecticut36,6730.98×
Nevada33,1640.92×
Kansas29,8591.02×
Iowa28,1540.92×
Arkansas28,0430.91×
Idaho24,6741.32×
Mississippi20,4310.67×
New Mexico19,3271.04×
Nebraska18,0980.97×
New Hampshire15,3841.05×
Hawaii15,0540.94×
West Virginia13,4580.78×
Maine12,6080.95×
Rhode Island11,4600.97×
Montana11,4021.1×
Washington, District of Columbia10,0120.89×
Alaska8,5811.08×
Delaware8,1090.79×
South Dakota7,3640.86×
North Dakota6,5080.85×
Vermont6,4190.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lily James audience
BrandAffinityCategory
Kelly Osbourne45.82×Music & Radio
Charlie Chaplin34.52×Movies & TV
Diane Lane32.68×Movies & TV
Daniel Day-Lewis27.18×Movies & TV
Michael Fassbender31.03×Movies & TV
Naomie Harris42.1×Movies & TV
Amy Adams20.55×Movies & TV
Sharon Osbourne14.63×Movies & TV
Katherine Heigl17.19×Movies & TV
Mary-Louise Parker24.93×Movies & TV
Artist5.6×Music & Radio
Rachel Weisz17.07×Movies & TV
James Bond16.32×Movies & TV
Allison Janney20.95×Movies & TV
Alexis Bledel13.8×Movies & TV
Diane Keaton5.42×Movies & TV
Filmmaking3.39×Business & Career
Fandango8.8×Travel & Leisure
Jake Gyllenhaal8.74×Movies & TV
Superman2.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lily James audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.43
IndulgenceJOY1.37
TraditionCONSERVATISM1.33
CreativityOPEN1.32
Risk AppetiteTHRILL1.29
Social Media UsageJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Lily James
CountryShare
United States27.6%
United Kingdom12.1%
Germany5.0%

See Lily James audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Lily James have in United States?

Lily James has an estimated audience of 3,723,267 people in United States, concentrated in California and Texas.

What is the gender split and age of Lily James fans?

46.7% of Lily James fans are female, 53.3% are male, with an average age of 46.8 years.

Which brands do Lily James fans like most?

Lily James fans show strongest brand affinity for Kelly Osbourne (45.82×), Charlie Chaplin (34.52×), and Diane Lane (32.68×) over the country average.

Where do Lily James fans live in United States?

Lily James fans in United States are most concentrated in California (reach 468,628), Texas (reach 330,425), and Florida (reach 227,380). These three regions account for the largest share of the active audience.

What other brands do Lily James fans also like?

Beyond Lily James itself, the audience over-indexes on Charlie Chaplin (34.52×), Diane Lane (32.68×), Daniel Day-Lewis (27.18×), and Michael Fassbender (31.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lily James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.