Lily James Audience in Germany
A data profile of the people who buy, follow and care about Lily James in Germany — modelled from more than twelve digital signal sources. Lily James has an estimated audience of 684,220 people in Germany.
The average Lily James fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lily-Rose Depp, Phoebe Tonkin, Rosie Huntington-Whiteley, with strongest over-indexing on Lily-Rose Depp (709.09× the country average).
Demographically, the Lily James audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lily James fan in Germany is more female, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lily-Rose Depp.
At a glance
The key figures that characterise the Lily James profile in Germany.
Search interest · 12-month trend
Demographics of Lily James fans
57.4% are female, 42.6% are male, average age 36.3.
Gender split
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 36.3 |
| Estimated audience size | 684,220 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Lily James audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 12.2% |
| Germany | 5.1% |
Geography
Where the Lily James audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~20K | 1.15× | |
| 02 | Sachsen-Anhalt | ~20K | 1.12× | |
| 03 | Thüringen | ~20K | 1.10× | |
| 04 | Berlin | ~30K | 1.09× | |
| 05 | Bayern | ~100K | 1.08× | |
| 06 | Sachsen | ~40K | 1.08× | |
| 07 | Mecklenburg-Vorpommern | ~10K | 1.08× | |
| 08 | Hessen | ~50K | 0.96× | |
| 09 | Schleswig-Holstein | ~20K | 0.96× | |
| 10 | Niedersachsen | ~60K | 0.94× | |
| 11 | Nordrhein-Westfalen | ~100K | 0.93× | |
| 12 | Baden-Württemberg | ~90K | 0.93× | |
| 13 | Rheinland-Pfalz | ~30K | 0.93× | |
| 14 | Hamburg | ~10K | 0.89× | |
| 15 | Saarland | ~7K | 0.89× | |
| 16 | Bremen | ~5K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lily James audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Phoebe Tonkin | Movies & TV | 824.46× | ||
| 02 | Lily-Rose Depp | Movies & TV | 709.09× | ||
| 03 | Elsa Hosk | Fashion & Accessoires | 608.88× | ||
| 04 | Poppy Delevingne | Fashion & Accessoires | 603.94× | ||
| 05 | Adam Lippes | Fashion & Accessoires | 308.97× | ||
| 06 | Rosie Huntington-Whiteley | Fashion & Accessoires | 283.22× | ||
| 07 | Rachel Weisz | Movies & TV | 143.95× | ||
| 08 | Hellraiser (franchise) | Movies & TV | 123.57× | ||
| 09 | Creepypasta | Literature | 112.53× | ||
| 10 | Saoirse Ronan | Movies & TV | 88.65× | ||
| 11 | Southside (record producer) | Music & Radio | 87.27× | ||
| 12 | Carey Mulligan | Movies & TV | 84.62× | ||
| 13 | Daniel Wellington | Fashion & Accessoires | 77.21× | ||
| 14 | The Thing (1982 film) | Movies & TV | 72.85× | ||
| 15 | Neighbours | Movies & TV | 66.57× | ||
| 16 | Revolutionary Road (film) | Movies & TV | 38.77× | ||
| 17 | Matt Czuchry | Music & Radio | 30.24× | ||
| 18 | Handelshof | Shopping | 28.51× | ||
| 19 | Bernese Mountain Dog | Pets & Animals | 20.00× | ||
| 20 | Vitamin D | Health | 10.44× |
Personality of the Lily James audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.66× | |
| Quality Awareness | PREMIUM | 2.09× | |
| Travelling | THRILL | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Community Orientation | OPEN | 1.35× |
Frequently asked questions
How many fans does Lily James have in Germany?
Lily James has an estimated audience of 684,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lily James fans?
57.4% of Lily James fans are female, 42.6% are male, with an average age of 36.3 years.
Which brands do Lily James fans like most?
Lily James fans show strongest brand affinity for Lily-Rose Depp (709.09×), Phoebe Tonkin (824.46×), and Rosie Huntington-Whiteley (283.22×) over the country average.
Where do Lily James fans live in Germany?
Lily James fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Lily James fans also like?
Beyond Lily James itself, the audience over-indexes on Phoebe Tonkin (824.46×), Rosie Huntington-Whiteley (283.22×), Elsa Hosk (608.88×), and Rachel Weisz (143.95×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Lily James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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