Lily James Audience in Germany
Lily James has an estimated audience of 676,353 people in Germany. 57.4% are female, 42.6% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lily-Rose Depp, Phoebe Tonkin, Rosie Huntington-Whiteley, Elsa Hosk, Rachel Weisz.
The average Lily James fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lily-Rose Depp, Phoebe Tonkin, Rosie Huntington-Whiteley, with strongest over-indexing on Lily-Rose Depp (709.09× the country average). Demographically, the Lily James audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Lily James fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 36.3 |
| Estimated audience size | 676,353 |
Audience persona
The typical Lily James fan in Germany is more female, around 36.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lily-Rose Depp.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,088 | 0.95× |
| Bayern | 124,304 | 1.14× |
| Baden-Württemberg | 87,639 | 0.95× |
| Niedersachsen | 61,182 | 0.93× |
| Hessen | 51,548 | 1× |
| Sachsen | 36,114 | 1.09× |
| Berlin | 34,831 | 1.15× |
| Rheinland-Pfalz | 31,044 | 0.92× |
| Brandenburg | 24,562 | 1.17× |
| Schleswig-Holstein | 23,765 | 0.98× |
| Sachsen-Anhalt | 19,023 | 1.09× |
| Thüringen | 18,363 | 1.07× |
| Mecklenburg-Vorpommern | 13,462 | 1.04× |
| Hamburg | 13,299 | 0.87× |
| Saarland | 6,959 | 0.84× |
| Bremen | 4,713 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lily-Rose Depp | 709.09× | Movies & TV |
| Phoebe Tonkin | 824.46× | Movies & TV |
| Rosie Huntington-Whiteley | 283.22× | Fashion & Accessoires |
| Elsa Hosk | 608.88× | Fashion & Accessoires |
| Rachel Weisz | 143.95× | Movies & TV |
| Poppy Delevingne | 603.94× | Fashion & Accessoires |
| Saoirse Ronan | 88.65× | Movies & TV |
| Hellraiser (franchise) | 123.57× | Movies & TV |
| Carey Mulligan | 84.62× | Movies & TV |
| Southside (record producer) | 87.27× | Music & Radio |
| Daniel Wellington | 77.21× | Fashion & Accessoires |
| Neighbours | 66.57× | Movies & TV |
| The Thing (1982 film) | 72.85× | Movies & TV |
| Creepypasta | 112.53× | Literature |
| Bernese Mountain Dog | 20× | Pets & Animals |
| Revolutionary Road (film) | 38.77× | Movies & TV |
| Adam Lippes | 308.97× | Fashion & Accessoires |
| Handelshof | 28.51× | Shopping |
| Vitamin D | 10.44× | Health |
| Matt Czuchry | 30.24× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.7 |
| Indulgence | JOY | 1.64 |
| Extroversion | THRILL | 1.49 |
| Early Adopter Mentality | POWER | 1.44 |
| Individualism | JOY | 1.41 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| United Kingdom | 12.1% |
| Germany | 5.0% |
See Lily James audiences in other countries
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Frequently asked questions
How many fans does Lily James have in Germany?
Lily James has an estimated audience of 676,353 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lily James fans?
57.4% of Lily James fans are female, 42.6% are male, with an average age of 36.3 years.
Which brands do Lily James fans like most?
Lily James fans show strongest brand affinity for Lily-Rose Depp (709.09×), Phoebe Tonkin (824.46×), and Rosie Huntington-Whiteley (283.22×) over the country average.
Where do Lily James fans live in Germany?
Lily James fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,088), Bayern (reach 124,304), and Baden-Württemberg (reach 87,639). These three regions account for the largest share of the active audience.
What other brands do Lily James fans also like?
Beyond Lily James itself, the audience over-indexes on Phoebe Tonkin (824.46×), Rosie Huntington-Whiteley (283.22×), Elsa Hosk (608.88×), and Rachel Weisz (143.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lily James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.