Neighbours Audience in Germany
Neighbours has an estimated audience of 141,303 people in Germany. 51.1% are female, 48.9% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Historic site, Durban University of Technology, Unique Gifts, Pillow, Corona (band).
The average Neighbours fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Historic site, Durban University of Technology, Unique Gifts, with strongest over-indexing on Historic site (47.87× the country average). Demographically, the Neighbours audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Neighbours fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.6 |
| Estimated audience size | 141,303 |
Audience persona
The typical Neighbours fan in Germany is balanced, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Historic site.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,261 | 1.03× |
| Bayern | 41,430 | 1.11× |
| Baden-Württemberg | 30,495 | 0.96× |
| Hessen | 24,490 | 1.38× |
| Niedersachsen | 21,158 | 0.94× |
| Berlin | 18,082 | 1.74× |
| Rheinland-Pfalz | 10,644 | 0.91× |
| Sachsen | 8,861 | 0.78× |
| Schleswig-Holstein | 8,284 | 0.99× |
| Hamburg | 7,976 | 1.52× |
| Brandenburg | 5,692 | 0.79× |
| Sachsen-Anhalt | 4,183 | 0.69× |
| Thüringen | 4,142 | 0.7× |
| Mecklenburg-Vorpommern | 2,896 | 0.65× |
| Bremen | 2,215 | 1.11× |
| Saarland | 1,945 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 47.87× | Arts & Culture |
| Durban University of Technology | 20× | Business & Career |
| Unique Gifts | 1.77× | Shopping |
| Pillow | 1.78× | Home & Garden |
| Corona (band) | 2.77× | Music & Radio |
| My Name Is Khan | 20× | Movies & TV |
| Medieval fantasy | 11.42× | Literature |
| Esra Erol | 5.38× | Movies & TV |
| Christmas Gift | 1.61× | Kids & Family |
| Birthday Gifts | 1.58× | Kids & Family |
| Urban horticulture | 1.63× | Home & Garden |
| Este, Veneto | 2.3× | Travel & Leisure |
| Captain Fantastic (film) | 8.24× | Movies & TV |
| Nationality | 2.6× | Politics & Society |
| Buying and Selling Real Estate | 6.05× | Home & Garden |
| Mühlhausen | 5.78× | Travel & Leisure |
| Home Delivery | 2.23× | Food & Beverages |
| Motion Picture Association of America | 5.85× | Movies & TV |
| Euphonium | 7.76× | Music & Radio |
| Zagreb | 2.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.21 |
| Community Orientation | OPEN | 1.48 |
| Pet Ownership | JOY | 1.41 |
| Mindfulness | BALANCE | 1.37 |
| Need for Security | CONSERVATISM | 1.35 |
| Early Adopter Mentality | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.9% |
| India | 12.8% |
| Australia | 11.5% |
See Neighbours audiences in other countries
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Frequently asked questions
How many fans does Neighbours have in Germany?
Neighbours has an estimated audience of 141,303 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neighbours fans?
51.1% of Neighbours fans are female, 48.9% are male, with an average age of 42.6 years.
Which brands do Neighbours fans like most?
Neighbours fans show strongest brand affinity for Historic site (47.87×), Durban University of Technology (20×), and Unique Gifts (1.77×) over the country average.
Where do Neighbours fans live in Germany?
Neighbours fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,261), Bayern (reach 41,430), and Baden-Württemberg (reach 30,495). These three regions account for the largest share of the active audience.
What other brands do Neighbours fans also like?
Beyond Neighbours itself, the audience over-indexes on Durban University of Technology (20×), Unique Gifts (1.77×), Pillow (1.78×), and Corona (band) (2.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neighbours. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.