A data profile of the people who buy, follow and care about Neighbours in Germany — modelled from more than twelve digital signal sources. Neighbours has an estimated audience of 233,327 people in Germany.
The average Neighbours fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Swisscom, Lily James, Belgium, with strongest over-indexing on Swisscom (196.27× the country average).
Demographically, the Neighbours audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Neighbours fan in Germany is balanced, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Swisscom.
The key figures that characterise the Neighbours profile in Germany.
51.1% are female, 48.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.6 |
| Estimated audience size | 233,327 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Neighbours audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 23.0% |
| India | 12.0% |
| Australia | 10.3% |
Where the Neighbours audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.59× | |
| 02 | Hamburg | ~7K | 1.37× | |
| 03 | Hessen | ~20K | 1.27× | |
| 04 | Bremen | ~2K | 1.12× | |
| 05 | Bayern | ~40K | 1.06× | |
| 06 | Nordrhein-Westfalen | ~50K | 1.03× | |
| 07 | Niedersachsen | ~20K | 0.99× | |
| 08 | Schleswig-Holstein | ~8K | 0.99× | |
| 09 | Brandenburg | ~7K | 0.92× | |
| 10 | Baden-Württemberg | ~30K | 0.91× | |
| 11 | Rheinland-Pfalz | ~10K | 0.91× | |
| 12 | Sachsen | ~10K | 0.86× | |
| 13 | Mecklenburg-Vorpommern | ~4K | 0.85× | |
| 14 | Thüringen | ~5K | 0.84× | |
| 15 | Sachsen-Anhalt | ~5K | 0.80× | |
| 16 | Saarland | ~2K | 0.80× |
The strongest cross-interests of the Neighbours audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swisscom | Technology & Electronics | 196.27× | ||
| 02 | Lily James | Movies & TV | 66.57× | ||
| 03 | The Rocky Horror Show | Music & Radio | 42.74× | ||
| 04 | Rosie Huntington-Whiteley | Fashion & Accessoires | 35.48× | ||
| 05 | Belgium | Travel & Leisure | 27.20× | ||
| 06 | Floor cleaning | Home & Garden | 20.00× | ||
| 07 | Shay Mitchell | Movies & TV | 20.00× | ||
| 08 | Fiat Punto | Cars & Mobility | 20.00× | ||
| 09 | Data migration | Technology & Electronics | 20.00× | ||
| 10 | Mitsubishi Lancer | Cars & Mobility | 20.00× | ||
| 11 | Greta Gerwig | Movies & TV | 20.00× | ||
| 12 | Peugeot 206 | Cars & Mobility | 12.01× | ||
| 13 | Kurzurlaub.de | Travel & Leisure | 11.72× | ||
| 14 | CEWE FOTOBUCH | Internet & Social Media | 8.39× | ||
| 15 | Emily Blunt | Movies & TV | 5.89× | ||
| 16 | Pergola | Home & Garden | 4.47× | ||
| 17 | MSN | News | 3.24× | ||
| 18 | Düsseldorf | Travel & Leisure | 2.36× | ||
| 19 | Tagesschau | Movies & TV | 2.07× | ||
| 20 | Family | Kids & Family | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.15× | |
| Need for Security | CONSERVATISM | 1.64× | |
| Community Orientation | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Sports Activity | POWER | 0.71× | |
| DIY Mentality | THRILL | 0.81× |
Neighbours has an estimated audience of 233,327 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
51.1% of Neighbours fans are female, 48.9% are male, with an average age of 42.6 years.
Neighbours fans show strongest brand affinity for Swisscom (196.27×), Lily James (66.57×), and Belgium (27.2×) over the country average.
Neighbours fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Neighbours itself, the audience over-indexes on Lily James (66.57×), Belgium (27.2×), Rosie Huntington-Whiteley (35.48×), and The Rocky Horror Show (42.74×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Neighbours. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.