A data profile of the people who buy, follow and care about Neighbours in United States — modelled from more than twelve digital signal sources. Neighbours has an estimated audience of 507,205 people in United States.
The average Neighbours fan in United States is 40.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Monica Bellucci, Hurley, Kelly Osbourne, with strongest over-indexing on Monica Bellucci (50.87× the country average).
Demographically, the Neighbours audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Neighbours fan in United States is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Monica Bellucci.
The key figures that characterise the Neighbours profile in United States.
61.3% are female, 38.7% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 40.9 |
| Estimated audience size | 507,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 28% |
of the worldwide Neighbours audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 23.0% |
| India | 12.0% |
| Australia | 10.3% |
Where the Neighbours audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~20K | 1.54× | |
| 02 | New Mexico | ~4K | 1.51× | |
| 03 | Washington, District of Columbia | ~2K | 1.48× | |
| 04 | New York | ~40K | 1.30× | |
| 05 | California | ~70K | 1.28× | |
| 06 | New Jersey | ~20K | 1.24× | |
| 07 | Virginia | ~20K | 1.20× | |
| 08 | Florida | ~40K | 1.12× | |
| 09 | Oregon | ~7K | 1.11× | |
| 10 | Texas | ~50K | 1.09× | |
| 11 | Michigan | ~10K | 1.05× | |
| 12 | Massachusetts | ~10K | 1.05× | |
| 13 | Maryland | ~9K | 1.05× | |
| 14 | Connecticut | ~5K | 1.03× | |
| 15 | North Carolina | ~20K | 1.02× | |
| 16 | Missouri | ~8K | 1.02× | |
| 17 | Alaska | ~1K | 1.02× | |
| 18 | South Dakota | ~1K | 1.00× | |
| 19 | Vermont | <1K | 1.00× | |
| 20 | Illinois | ~20K | 0.99× | |
| 21 | Minnesota | ~7K | 0.99× | |
| 22 | Maine | ~2K | 0.99× | |
| 23 | Hawaii | ~2K | 0.97× | |
| 24 | Georgia | ~20K | 0.96× | |
| 25 | Ohio | ~20K | 0.95× | |
| 26 | Kentucky | ~6K | 0.95× | |
| 27 | Nevada | ~5K | 0.95× | |
| 28 | Arkansas | ~4K | 0.95× | |
| 29 | Kansas | ~4K | 0.95× | |
| 30 | West Virginia | ~2K | 0.95× | |
| 31 | New Hampshire | ~2K | 0.95× | |
| 32 | Idaho | ~2K | 0.94× | |
| 33 | North Dakota | <1K | 0.94× | |
| 34 | Colorado | ~8K | 0.93× | |
| 35 | Oklahoma | ~5K | 0.93× | |
| 36 | Utah | ~4K | 0.93× | |
| 37 | Iowa | ~4K | 0.93× | |
| 38 | Montana | ~1K | 0.93× | |
| 39 | Delaware | ~1K | 0.93× | |
| 40 | Pennsylvania | ~20K | 0.92× | |
| 41 | Tennessee | ~9K | 0.91× | |
| 42 | Louisiana | ~6K | 0.90× | |
| 43 | Rhode Island | ~1K | 0.90× | |
| 44 | Arizona | ~9K | 0.89× | |
| 45 | Indiana | ~8K | 0.89× | |
| 46 | South Carolina | ~7K | 0.89× | |
| 47 | Nebraska | ~2K | 0.89× | |
| 48 | Wisconsin | ~7K | 0.86× | |
| 49 | Mississippi | ~4K | 0.84× | |
| 50 | Alabama | ~6K | 0.82× |
The strongest cross-interests of the Neighbours audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hurley | Fashion & Accessoires | 93.90× | ||
| 02 | Monica Bellucci | Movies & TV | 50.87× | ||
| 03 | Sigourney Weaver | Movies & TV | 26.94× | ||
| 04 | Kelly Osbourne | Music & Radio | 20.00× | ||
| 05 | Michael Fassbender | Movies & TV | 20.00× | ||
| 06 | Debbie Harry | Music & Radio | 20.00× | ||
| 07 | Death Proof | Movies & TV | 20.00× | ||
| 08 | Campari | Food & Beverages | 20.00× | ||
| 09 | Sung Kang | Movies & TV | 20.00× | ||
| 10 | Diego Rivera | Arts & Culture | 15.15× | ||
| 11 | Liam Neeson | Movies & TV | 10.47× | ||
| 12 | Charlize Theron | Movies & TV | 10.15× | ||
| 13 | Amy Adams | Movies & TV | 9.91× | ||
| 14 | Brittany Snow | Movies & TV | 6.56× | ||
| 15 | Tom Cruise | Movies & TV | 5.54× | ||
| 16 | Margot Robbie | Movies & TV | 5.09× | ||
| 17 | Subway | Food & Beverages | 3.38× | ||
| 18 | Internet & Social Media | 3.26× | |||
| 19 | IKEA | Home & Garden | 2.59× | ||
| 20 | McDonald's | Food & Beverages | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.00× | |
| Price Sensitivity | PREMIUM | 1.52× | |
| Quality Awareness | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.90× |
Neighbours has an estimated audience of 507,205 people in United States, concentrated in California and Texas.
61.3% of Neighbours fans are female, 38.7% are male, with an average age of 40.9 years.
Neighbours fans show strongest brand affinity for Monica Bellucci (50.87×), Hurley (93.9×), and Kelly Osbourne (20×) over the country average.
Neighbours fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Neighbours itself, the audience over-indexes on Hurley (93.9×), Kelly Osbourne (20×), Sigourney Weaver (26.94×), and Liam Neeson (10.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Neighbours. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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