Rascasse Audience Intelligence

Campari Target Market in United States

A data profile of the people who buy, follow and care about Campari in United States — modelled from more than twelve digital signal sources. Campari has an estimated audience of 847,513 people in United States.

#38among Spirits in United States#2701among Brand in United States#1470in Food & Beverages

The average Campari fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Aperol Spritz, Amaro (liqueur), Cinzano, with strongest over-indexing on Aperol Spritz (153.43× the country average).

Demographically, the Campari audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Campari fan in United States is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Aperol Spritz.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Campari profile in United States.

Audience size
848K
in United States
Gender
53.5%♀
46.5% male
Age
38.7
average years
Country rank
#26432
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Campari

53.5% are female, 46.5% are male, average age 38.7.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Campari audience in United States
MetricValue
Female53.5%
Male46.5%
Average age38.7
Estimated audience size847,513
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Campari audience in United States
Age bracketShare%
16-1916%
20-2927%
30-3922%
40-4916%
50+20%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Campari audience comes from United States.

Worldwide audience distribution share by country for Campari
CountryShare
Brazil22.2%
United States13.7%
Italy11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Campari audience in United States is strongest.

Fig. 05

Top regions by affinity

Campari customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.73×
02Vermont~2K1.51×
03Massachusetts~20K1.50×
04Maine~4K1.41×
05New York~60K1.29×
06Oregon~10K1.29×
07Colorado~20K1.28×
08Rhode Island~3K1.26×
09Washington~20K1.25×
10Connecticut~10K1.25×
11Alaska~2K1.25×
12New Hampshire~4K1.18×
13Wisconsin~10K1.17×
14Illinois~30K1.12×
15Montana~3K1.12×
16Minnesota~10K1.10×
17Hawaii~4K1.10×
18Florida~60K1.08×
19Michigan~20K1.05×
20Pennsylvania~30K1.04×
21New Jersey~20K1.03×
22North Carolina~20K0.98×
23Nebraska~4K0.96×
24Ohio~20K0.94×
25Nevada~7K0.94×
26California~80K0.93×
27Idaho~4K0.93×
28Virginia~20K0.92×
29Tennessee~20K0.92×
30Missouri~10K0.92×
31South Carolina~10K0.92×
32Delaware~2K0.92×
33Maryland~10K0.91×
34Kentucky~9K0.89×
35Kansas~6K0.89×
36Georgia~20K0.88×
37Iowa~6K0.86×
38Arizona~10K0.85×
39Louisiana~9K0.84×
40Indiana~10K0.81×
41North Dakota~1K0.80×
42South Dakota~1K0.78×
43Texas~50K0.77×
44New Mexico~3K0.77×
45Utah~5K0.72×
46Oklahoma~6K0.71×
47Arkansas~5K0.71×
48Alabama~8K0.70×
49West Virginia~3K0.67×
50Mississippi~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Campari, United States
0.59×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Campari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Campari audience
#·InterestCategoryAffinity×
01CinzanoFood & Beverages485.11×
02NegroniFood & Beverages333.33×
03Amaro (liqueur)Food & Beverages271.17×
04Amaro MontenegroFood & Beverages258.94×
05Amaro AvernaFood & Beverages239.81×
06Gordon's GinFood & Beverages194.56×
07Aperol SpritzFood & Beverages153.43×
08Beefeater GinFood & Beverages130.34×
09AperolFood & Beverages119.05×
10VermouthFood & Beverages73.43×
11The Botanist (gin)Food & Beverages50.00×
12Gin and tonicFood & Beverages36.67×
13Flavored liquorFood & Beverages31.35×
14Triple secFood & Beverages27.05×
15Sainsbury'sShopping25.71×
16Apéritif and digestifFood & Beverages24.60×
17SaversShopping20.00×
18CloudsMusic & Radio20.00×
19Blended whiskeyFood & Beverages17.33×
20Mixed drinkFood & Beverages12.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Campari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Campari audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.94×
Healthy LifestyleBALANCE2.81×
Quality AwarenessPREMIUM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Campari audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.09×
SpiritualityBALANCE1.11×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Campari's target market in United States?

Campari's target market in United States covers an estimated 847,513 people, concentrated in California and Florida.

02

What is the gender split and age of Campari customers?

53.5% of the Campari audience are female, 46.5% are male, with an average age of 38.7 years.

03

Which brands do Campari fans like most?

Campari fans show strongest brand affinity for Aperol Spritz (153.43×), Amaro (liqueur) (271.17×), and Cinzano (485.11×) over the country average.

04

Where do Campari fans live in United States?

Campari fans in United States are most concentrated in California (reach ~80K), Florida (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Campari fans also like?

Beyond Campari itself, the audience over-indexes on Amaro (liqueur) (271.17×), Cinzano (485.11×), Aperol (119.05×), and Negroni (333.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Campari audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Campari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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