Campari Audience in United States

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Campari has an estimated audience of 822,681 people in United States. 53.5% are female, 46.5% are male, average age 38.7. Top regions: California, New York, Florida. Top brand affinities: Aperol Spritz, Amaro (liqueur), Cinzano, Aperol, Negroni.

The average Campari fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Aperol Spritz, Amaro (liqueur), Cinzano, with strongest over-indexing on Aperol Spritz (153.43× the country average). Demographically, the Campari audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Campari fans

Demographic split for Campari audience in United States
MetricValue
Female53.5%
Male46.5%
Average age38.7
Estimated audience size822,681

Audience persona

The typical Campari fan in United States is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Aperol Spritz.

Top regions in United States

Top regions ranked by reach for Campari in United States
RegionReachAffinity
California90,5451×
New York64,8751.41×
Florida61,6371.11×
Texas58,0690.82×
Illinois32,3701.18×
Pennsylvania29,0891.05×
Massachusetts26,0321.61×
North Carolina24,9631.01×
Ohio24,8620.98×
Michigan23,8451.11×
Georgia22,9500.91×
New Jersey22,6731.08×
Washington22,0831.34×
Virginia19,2330.96×
Colorado17,3181.34×
Tennessee14,9990.91×
Arizona14,8560.88×
Wisconsin14,5911.18×
Maryland13,1310.93×
Minnesota13,0941.11×
Oregon12,5841.33×
Indiana12,1970.81×
Missouri12,0160.91×
South Carolina11,0070.89×
Connecticut10,4521.27×
Kentucky9,0520.88×
Louisiana8,8900.84×
Nevada7,8300.98×
Alabama7,6670.67×
Oklahoma6,2760.69×
Iowa5,5950.83×
Kansas5,3610.83×
Utah5,0090.68×
Washington, District of Columbia4,8321.95×
Arkansas4,3350.64×
Maine4,0001.36×
Hawaii3,9421.11×
Nebraska3,8070.92×
New Hampshire3,7191.15×
Idaho3,4050.83×
Rhode Island3,2411.24×
Mississippi3,1980.47×
New Mexico2,9290.71×
Montana2,4751.08×
Vermont2,1431.48×
West Virginia2,0640.54×
Alaska1,9531.11×
Delaware1,8330.81×
South Dakota1,2510.66×
North Dakota1,1230.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Campari audience
BrandAffinityCategory
Aperol Spritz153.43×Food & Beverages
Amaro (liqueur)271.17×Food & Beverages
Cinzano485.11×Food & Beverages
Aperol119.05×Food & Beverages
Negroni333.33×Food & Beverages
Gordon's Gin194.56×Food & Beverages
Beefeater Gin130.34×Food & Beverages
Amaro Averna239.81×Food & Beverages
Amaro Montenegro258.94×Food & Beverages
Vermouth73.43×Food & Beverages
Savers20×Shopping
Gin and tonic36.67×Food & Beverages
Mixed drink12.73×Food & Beverages
Blended whiskey17.33×Food & Beverages
Apéritif and digestif24.6×Food & Beverages
The Botanist (gin)50×Food & Beverages
Flavored liquor31.35×Food & Beverages
Triple sec27.05×Food & Beverages
New York Film Festival40.17×Movies & TV
Flair bartending146.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Campari audience
TraitClusterScore
IndulgenceJOY3.05
Urban LifestyleOPEN1.91
Design AffinityPREMIUM1.85
Luxury OrientationPREMIUM1.82
LGBTQ+ IdentityOPEN1.77
DIY MentalityTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Campari
CountryShare
Brazil23.0%
United States13.3%
Italy11.9%

See Campari audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Campari have in United States?

Campari has an estimated audience of 822,681 people in United States, concentrated in California and New York.

What is the gender split and age of Campari fans?

53.5% of Campari fans are female, 46.5% are male, with an average age of 38.7 years.

Which brands do Campari fans like most?

Campari fans show strongest brand affinity for Aperol Spritz (153.43×), Amaro (liqueur) (271.17×), and Cinzano (485.11×) over the country average.

Where do Campari fans live in United States?

Campari fans in United States are most concentrated in California (reach 90,545), New York (reach 64,875), and Florida (reach 61,637). These three regions account for the largest share of the active audience.

What other brands do Campari fans also like?

Beyond Campari itself, the audience over-indexes on Amaro (liqueur) (271.17×), Cinzano (485.11×), Aperol (119.05×), and Negroni (333.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Campari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.