Rascasse Audience Intelligence

Apéritif and digestif Audience in United States

A data profile of the people who buy, follow and care about Apéritif and digestif in United States — modelled from more than twelve digital signal sources. Apéritif and digestif has an estimated audience of 3,022,803 people in United States.

#5086among Topic in United States#646in Food & Beverages

The average Apéritif and digestif fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vermouth, BevMo!, Campari, with strongest over-indexing on Vermouth (32.03× the country average).

Demographically, the Apéritif and digestif audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Apéritif and digestif fan in United States is balanced, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for Vermouth.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apéritif and digestif profile in United States.

Audience size
3M
in United States
Gender
54.9%♀
45.1% male
Age
34.9
average years
Country rank
#10232
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apéritif and digestif fans

54.9% are female, 45.1% are male, average age 34.9.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Apéritif and digestif audience in United States
MetricValue
Female54.9%
Male45.1%
Average age34.9
Estimated audience size3,022,803
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Apéritif and digestif audience in United States
Age bracketShare%
16-1924%
20-2929%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Apéritif and digestif audience comes from United States.

Worldwide audience distribution share by country for Apéritif and digestif
CountryShare
Italy35.7%
France19.3%
United States10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apéritif and digestif audience in United States is strongest.

Fig. 05

Top regions by affinity

Apéritif and digestif fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.37×
02Minnesota~40K1.03×
03Washington~60K0.99×
04New Jersey~70K0.97×
05Illinois~100K0.95×
06Florida~200K0.93×
07New York~200K0.93×
08Texas~200K0.92×
09California~300K0.91×
Fig. 06

Affinity by region

Affinity by region — Apéritif and digestif, United States
0.91×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apéritif and digestif audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apéritif and digestif audience
#·InterestCategoryAffinity×
01PastisFood & Beverages46.77×
02VermouthFood & Beverages32.03×
03CampariFood & Beverages24.60×
04Grant'sFood & Beverages19.35×
05BevMo!Shopping12.47×
06MojitoFood & Beverages11.35×
07Triple secFood & Beverages9.94×
08PopsicleFood & Beverages9.74×
09MargaritaFood & Beverages9.37×
10Gina CaranoMovies & TV5.70×
11Western UnionBusiness & Career3.73×
12Mixed drinkFood & Beverages3.55×
13Wine tastingFood & Beverages3.14×
14Natural skin careBeauty & Wellness2.68×
15Trader Joe'sShopping2.25×
16Local foodFood & Beverages2.22×
17Do it yourself (DIY)Home & Garden2.16×
18SupermanMovies & TV1.83×
19Harry PotterMovies & TV1.65×
20FIFA World CupSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apéritif and digestif audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apéritif and digestif audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.90×
IndulgenceJOY1.83×
Early Adopter MentalityPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apéritif and digestif audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.69×
Convenience OrientationPREMIUM0.74×
Family OrientationCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apéritif and digestif have in United States?

Apéritif and digestif has an estimated audience of 3,022,803 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Apéritif and digestif fans?

54.9% of Apéritif and digestif fans are female, 45.1% are male, with an average age of 34.9 years.

03

Which brands do Apéritif and digestif fans like most?

Apéritif and digestif fans show strongest brand affinity for Vermouth (32.03×), BevMo! (12.47×), and Campari (24.6×) over the country average.

04

Where do Apéritif and digestif fans live in United States?

Apéritif and digestif fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Apéritif and digestif fans also like?

Beyond Apéritif and digestif itself, the audience over-indexes on BevMo! (12.47×), Campari (24.6×), Pastis (46.77×), and Superman (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Apéritif and digestif audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apéritif and digestif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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