Triple sec Audience in United States
Triple sec has an estimated audience of 1,848,581 people in United States. 48.3% are female, 51.7% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Cointreau, Blender, Talib Kweli, Liqueur, Tequila.
The average Triple sec fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cointreau, Blender, Talib Kweli, with strongest over-indexing on Cointreau (33.04× the country average). Demographically, the Triple sec audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Triple sec fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 42.1 |
| Estimated audience size | 1,848,581 |
Audience persona
The typical Triple sec fan in United States is balanced, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Cointreau.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 219,296 | 1.08× |
| Texas | 170,386 | 1.07× |
| Florida | 132,332 | 1.06× |
| New York | 111,522 | 1.08× |
| Pennsylvania | 67,898 | 1.09× |
| Illinois | 66,806 | 1.08× |
| North Carolina | 65,513 | 1.18× |
| Georgia | 64,770 | 1.14× |
| Ohio | 52,283 | 0.92× |
| New Jersey | 50,002 | 1.06× |
| Michigan | 48,238 | 1× |
| Virginia | 46,017 | 1.02× |
| Massachusetts | 40,848 | 1.12× |
| Tennessee | 40,568 | 1.09× |
| Washington | 37,785 | 1.02× |
| Arizona | 35,872 | 0.95× |
| Maryland | 34,122 | 1.07× |
| Indiana | 32,474 | 0.96× |
| Louisiana | 30,498 | 1.28× |
| Alabama | 28,762 | 1.11× |
| Missouri | 28,560 | 0.96× |
| Colorado | 28,079 | 0.96× |
| South Carolina | 28,030 | 1.01× |
| Wisconsin | 26,727 | 0.96× |
| Minnesota | 22,657 | 0.86× |
| Kentucky | 21,225 | 0.92× |
| Oregon | 20,796 | 0.98× |
| Oklahoma | 19,998 | 0.97× |
| Connecticut | 19,711 | 1.06× |
| Nevada | 17,587 | 0.98× |
| Mississippi | 17,211 | 1.13× |
| Arkansas | 16,038 | 1.05× |
| Kansas | 14,386 | 0.99× |
| Iowa | 13,657 | 0.9× |
| Utah | 12,754 | 0.77× |
| Nebraska | 9,029 | 0.97× |
| Idaho | 8,395 | 0.91× |
| Hawaii | 8,283 | 1.04× |
| New Mexico | 7,755 | 0.84× |
| New Hampshire | 7,378 | 1.01× |
| West Virginia | 7,253 | 0.84× |
| Maine | 7,041 | 1.06× |
| Washington, District of Columbia | 6,939 | 1.25× |
| Rhode Island | 6,295 | 1.07× |
| Delaware | 5,265 | 1.03× |
| Montana | 4,495 | 0.88× |
| South Dakota | 3,509 | 0.82× |
| North Dakota | 3,499 | 0.92× |
| Alaska | 3,408 | 0.86× |
| Vermont | 2,809 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cointreau | 33.04× | Food & Beverages |
| Blender | 9.38× | Home & Garden |
| Talib Kweli | 40.57× | Music & Radio |
| Liqueur | 6× | Food & Beverages |
| Tequila | 3.63× | Food & Beverages |
| Apéritif and digestif | 9.94× | Food & Beverages |
| Grand Marnier | 21.42× | Travel & Leisure |
| Texas Roadhouse | 2.02× | Food & Beverages |
| Aperol | 13.91× | Food & Beverages |
| Campari | 16.03× | Food & Beverages |
| Macy's | 1.55× | Shopping |
| Canva | 4.17× | Technology & Electronics |
| Twitch | 2.46× | Games |
| Dollar General | 1.65× | Shopping |
| AutoZone | 1.71× | Cars & Mobility |
| Taco Bell | 1.73× | Food & Beverages |
| The UPS Store | 1.93× | Shopping |
| Subway | 1.81× | Food & Beverages |
| Beer | 1.51× | Food & Beverages |
| Macy's | 1.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.5 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Extroversion | THRILL | 1.49 |
| Design Affinity | PREMIUM | 1.46 |
| Urban Lifestyle | OPEN | 1.4 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.6% |
| Hungary | 3.3% |
| China | 2.7% |
See Triple sec audiences in other countries
More Alcohol audiences in United States
- Beer (74,619,427)
- Whisky (27,567,431)
- Tequila (23,426,140)
- Vodka (19,600,474)
- Microbrewery (17,831,954)
Frequently asked questions
How many fans does Triple sec have in United States?
Triple sec has an estimated audience of 1,848,581 people in United States, concentrated in California and Texas.
What is the gender split and age of Triple sec fans?
48.3% of Triple sec fans are female, 51.7% are male, with an average age of 42.1 years.
Which brands do Triple sec fans like most?
Triple sec fans show strongest brand affinity for Cointreau (33.04×), Blender (9.38×), and Talib Kweli (40.57×) over the country average.
Where do Triple sec fans live in United States?
Triple sec fans in United States are most concentrated in California (reach 219,296), Texas (reach 170,386), and Florida (reach 132,332). These three regions account for the largest share of the active audience.
What other brands do Triple sec fans also like?
Beyond Triple sec itself, the audience over-indexes on Blender (9.38×), Talib Kweli (40.57×), Liqueur (6×), and Tequila (3.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Triple sec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.