Aperol Audience in United States

Aperol logo

Aperol has an estimated audience of 1,137,006 people in United States. 46.6% are female, 53.4% are male, average age 35.7. Top regions: California, Florida, Texas. Top brand affinities: Campari, Speedway LLC, St. Germain (liqueur), Wawa Inc., 7-Eleven.

The average Aperol fan in United States is 35.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Campari, Speedway LLC, St. Germain (liqueur), with strongest over-indexing on Campari (39.73× the country average). Demographically, the Aperol audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Aperol fans

Demographic split for Aperol audience in United States
MetricValue
Female46.6%
Male53.4%
Average age35.7
Estimated audience size1,137,006

Audience persona

The typical Aperol fan in United States is balanced, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Campari.

Top regions in United States

Top regions ranked by reach for Aperol in United States
RegionReachAffinity
California121,5120.97×
Florida91,9431.19×
Texas84,9620.87×
New York77,6941.22×
Illinois44,6681.18×
Pennsylvania41,1301.07×
North Carolina40,1631.17×
Ohio35,7001.02×
Georgia32,8300.94×
Massachusetts32,8001.46×
New Jersey32,7171.13×
Michigan32,1021.08×
Virginia27,3790.99×
Washington26,5051.16×
Colorado23,2661.3×
Arizona21,9910.95×
Tennessee20,9430.92×
Maryland18,7910.96×
South Carolina18,1221.06×
Wisconsin17,8041.04×
Indiana17,3050.83×
Missouri16,6910.91×
Minnesota16,3111×
Oregon16,2371.25×
Connecticut14,5991.28×
Alabama12,3660.78×
Nevada12,1221.1×
Kentucky11,3870.8×
Louisiana11,2340.77×
Oklahoma9,1670.73×
Iowa7,6650.82×
Kansas7,2650.81×
Utah6,5160.64×
Hawaii6,3541.3×
Maine6,0781.49×
Arkansas6,0550.65×
New Hampshire5,9541.33×
Washington, District of Columbia5,5821.63×
Idaho5,4070.95×
Mississippi5,3030.57×
Nebraska5,0440.88×
Rhode Island4,5431.26×
New Mexico3,5930.63×
West Virginia3,4800.66×
Montana3,1861.01×
Delaware2,9620.94×
Alaska2,6061.07×
Vermont2,6041.3×
South Dakota1,6870.64×
North Dakota1,4960.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aperol audience
BrandAffinityCategory
Campari39.73×Food & Beverages
Speedway LLC9.78×Food & Beverages
St. Germain (liqueur)40.91×Food & Beverages
Wawa Inc.4.63×Shopping
7-Eleven4.27×Shopping
Orangina20.75×Food & Beverages
Sparkling wine5.35×Food & Beverages
Apéritif and digestif11.01×Food & Beverages
Lime (fruit)8.25×Food & Beverages
Circle K4.12×Shopping
Vodka4.04×Food & Beverages
St Germain17.9×Music & Radio
Chopin (vodka)26.08×Food & Beverages
Flavor2.8×Food & Beverages
Prosecco8.84×Food & Beverages
Ocean Spray26.17×Business & Career
Martini (vermouth)14.64×Food & Beverages
Orange (fruit)5.67×Food & Beverages
Amaro (liqueur)25.33×Food & Beverages
White wine5.18×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aperol audience
TraitClusterScore
IndulgenceJOY2.85
Design AffinityPREMIUM1.83
SustainabilityBALANCE1.62
LGBTQ+ IdentityOPEN1.6
Luxury OrientationPREMIUM1.55
Urban LifestyleOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Aperol
CountryShare
Brazil16.5%
United States11.5%
Germany10.2%

See Aperol audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Aperol have in United States?

Aperol has an estimated audience of 1,137,006 people in United States, concentrated in California and Florida.

What is the gender split and age of Aperol fans?

46.6% of Aperol fans are female, 53.4% are male, with an average age of 35.7 years.

Which brands do Aperol fans like most?

Aperol fans show strongest brand affinity for Campari (39.73×), Speedway LLC (9.78×), and St. Germain (liqueur) (40.91×) over the country average.

Where do Aperol fans live in United States?

Aperol fans in United States are most concentrated in California (reach 121,512), Florida (reach 91,943), and Texas (reach 84,962). These three regions account for the largest share of the active audience.

What other brands do Aperol fans also like?

Beyond Aperol itself, the audience over-indexes on Speedway LLC (9.78×), St. Germain (liqueur) (40.91×), Wawa Inc. (4.63×), and 7-Eleven (4.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aperol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.