Rascasse Audience Intelligence

Aperol Target Market in United States

A data profile of the people who buy, follow and care about Aperol in United States — modelled from more than twelve digital signal sources. Aperol has an estimated audience of 1,082,523 people in United States.

#34among Spirits in United States#2282among Brand in United States#1259in Food & Beverages

The average Aperol fan in United States is 35.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Campari, Speedway LLC, St. Germain (liqueur), with strongest over-indexing on Campari (39.73× the country average).

Demographically, the Aperol audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aperol fan in United States is balanced, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Campari.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aperol profile in United States.

Audience size
1.1M
in United States
Gender
46.6%♀
53.4% male
Age
35.7
average years
Country rank
#22454
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aperol

46.6% are female, 53.4% are male, average age 35.7.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Aperol audience in United States
MetricValue
Female46.6%
Male53.4%
Average age35.7
Estimated audience size1,082,523
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Aperol audience in United States
Age bracketShare%
16-1911%
20-2946%
30-3920%
40-4912%
50+11%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Aperol audience comes from United States.

Worldwide audience distribution share by country for Aperol
CountryShare
Brazil16.9%
United States11.0%
Germany10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aperol audience in United States is strongest.

Fig. 05

Top regions by affinity

Aperol customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.49×
02Maine~6K1.46×
03Massachusetts~30K1.41×
04Vermont~3K1.32×
05New Hampshire~6K1.31×
06Hawaii~6K1.28×
07Connecticut~10K1.27×
08Rhode Island~5K1.27×
09Colorado~20K1.22×
10Florida~90K1.21×
11New York~80K1.18×
12Oregon~20K1.18×
13Alaska~3K1.18×
14New Jersey~30K1.12×
15North Carolina~40K1.11×
16Illinois~40K1.10×
17Washington~30K1.10×
18Montana~3K1.08×
19Pennsylvania~40K1.06×
20Wisconsin~20K1.06×
21Nevada~10K1.06×
22Michigan~30K1.03×
23South Carolina~20K1.03×
24Delaware~3K1.03×
25Minnesota~20K1.01×
26Idaho~6K0.98×
27Ohio~30K0.96×
28Virginia~30K0.95×
29Maryland~20K0.95×
30California~100K0.93×
31Arizona~20K0.92×
32Tennessee~20K0.92×
33Nebraska~5K0.92×
34Georgia~30K0.91×
35Missouri~20K0.89×
36Texas~80K0.85×
37Iowa~8K0.84×
38Indiana~20K0.83×
39Kansas~7K0.83×
40Kentucky~10K0.82×
41North Dakota~2K0.80×
42Alabama~10K0.79×
43Louisiana~10K0.78×
44South Dakota~2K0.77×
45Oklahoma~9K0.75×
46New Mexico~4K0.74×
47West Virginia~4K0.72×
48Arkansas~7K0.71×
49Utah~7K0.67×
50Mississippi~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Aperol, United States
0.64×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aperol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aperol audience
#·InterestCategoryAffinity×
01St. Germain (liqueur)Food & Beverages40.91×
02CampariFood & Beverages39.73×
03Ocean SprayBusiness & Career26.17×
04Chopin (vodka)Food & Beverages26.08×
05Amaro (liqueur)Food & Beverages25.33×
06OranginaFood & Beverages20.75×
07St GermainMusic & Radio17.90×
08Martini (vermouth)Food & Beverages14.64×
09Apéritif and digestifFood & Beverages11.01×
10Speedway LLCFood & Beverages9.78×
11ProseccoFood & Beverages8.84×
12Lime (fruit)Food & Beverages8.25×
13CloudsMusic & Radio7.82×
14Orange (fruit)Food & Beverages5.67×
15Sparkling wineFood & Beverages5.35×
16Wawa Inc.Shopping4.63×
177-ElevenShopping4.27×
18Circle KShopping4.12×
19VodkaFood & Beverages4.04×
20FlavorFood & Beverages2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aperol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aperol audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.78×
Convenience OrientationPREMIUM1.43×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aperol audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.95×
MindfulnessBALANCE0.98×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aperol's target market in United States?

Aperol's target market in United States covers an estimated 1,082,523 people, concentrated in California and Florida.

02

What is the gender split and age of Aperol customers?

46.6% of the Aperol audience are female, 53.4% are male, with an average age of 35.7 years.

03

Which brands do Aperol fans like most?

Aperol fans show strongest brand affinity for Campari (39.73×), Speedway LLC (9.78×), and St. Germain (liqueur) (40.91×) over the country average.

04

Where do Aperol fans live in United States?

Aperol fans in United States are most concentrated in California (reach ~100K), Florida (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Aperol fans also like?

Beyond Aperol itself, the audience over-indexes on Speedway LLC (9.78×), St. Germain (liqueur) (40.91×), Wawa Inc. (4.63×), and 7-Eleven (4.27×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Aperol audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aperol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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