Lime (fruit) Audience in United States

Lime (fruit) has an estimated audience of 5,227,985 people in United States. 60.7% are female, 39.3% are male, average age 37.9. Top brand affinities: Finnair, Capital One, Google Maps, Circle K, Kia Sportage.

Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Lime (fruit) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Lime (fruit) fans

Demographic split for Lime (fruit) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age37.9
Estimated audience size5,227,985

Audience persona

The typical Lime (fruit) fan in United States is more female, around 37.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Finnair.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lime (fruit) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One7.2×Business & Career
Google Maps6.56×Internet & Social Media
Circle K8.65×Shopping
Kia Sportage24.26×Cars & Mobility
Indeed.com4.48×Business & Career
Diane Keaton6.68×Movies & TV
Autism Awareness8.83×Health
Beetlejuice4.57×Movies & TV
Diabetes mellitus awareness6.02×Health
Kendra Scott9.41×Fashion & Accessoires
CarGurus5.19×Cars & Mobility
Aaron Rodgers5.64×Sports
DeviantArt6.08×Internet & Social Media
Enterprise Rent-A-Car5.17×Cars & Mobility
AccuWeather5.18×Home & Garden
Bruce Willis5.6×Movies & TV
Singer-songwriter2.97×Music & Radio
Billy Bob Thornton6.16×Movies & TV
Khan Academy5.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lime (fruit) audience
TraitClusterScore
Healthy LifestyleBALANCE1.84
IndulgenceJOY1.44
Urban LifestyleOPEN1.31
ExtroversionTHRILL1.19
Convenience OrientationPREMIUM1.19
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Lime (fruit)
CountryShare
United States32.3%
United Kingdom5.4%
Taiwan4.2%

See Lime (fruit) audiences in other countries

More Fruit audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Lime (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.