Lime (fruit) Audience in Germany

Lime (fruit) has an estimated audience of 385,566 people in Germany. 63.7% are female, 36.3% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Flights, Jotex, Western Union, Dr Pepper, Tagesschau.

The average Lime (fruit) fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Flights, Jotex, Western Union, with strongest over-indexing on Google Flights (15.37× the country average). Demographically, the Lime (fruit) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Lime (fruit) fans

Demographic split for Lime (fruit) audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age40.0
Estimated audience size385,566

Audience persona

The typical Lime (fruit) fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Google Flights.

Top regions in Germany

Top regions ranked by reach for Lime (fruit) in Germany
RegionReachAffinity
Nordrhein-Westfalen49,9920.59×
Bayern34,9450.56×
Baden-Württemberg31,8730.61×
Hessen27,7240.94×
Berlin18,3841.07×
Niedersachsen15,8520.42×
Rheinland-Pfalz14,9940.78×
Brandenburg13,4081.12×
Sachsen-Anhalt13,2611.33×
Thüringen12,4131.26×
Sachsen12,0430.64×
Schleswig-Holstein11,8540.86×
Hamburg8,4500.97×
Bremen8,2752.51×
Mecklenburg-Vorpommern7,4221.01×
Saarland6,3241.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lime (fruit) audience
BrandAffinityCategory
Google Flights15.37×Travel & Leisure
Jotex78.71×Shopping
Western Union7.12×Business & Career
Dr Pepper18.37×Food & Beverages
Tagesschau2.39×Movies & TV
Orange juice17.5×Food & Beverages
Felix Baumgartner5.35×Sports
Satire4.76×Literature
D&R9.35×Technology & Electronics
Real property4.5×Home & Garden
Distilled beverage3.1×Food & Beverages
Pets1.75×Pets & Animals
German television comedy5.37×Movies & TV
Jenson Button20×Sports
Cranberry juice16.98×Food & Beverages
Focus2.96×News
Hendrick's Gin12.16×Food & Beverages
Fast food2.35×Food & Beverages
Automobiles1.69×Cars & Mobility
Jameson Irish Whiskey12.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lime (fruit) audience
TraitClusterScore
IndulgenceJOY2.05
Design AffinityPREMIUM2.05
Healthy LifestyleBALANCE1.76
Convenience OrientationPREMIUM1.71
Quality AwarenessPREMIUM1.65
TravellingTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for Lime (fruit)
CountryShare
United States32.3%
United Kingdom5.4%
Taiwan4.2%

See Lime (fruit) audiences in other countries

More Fruit audiences in Germany

Frequently asked questions

How many fans does Lime (fruit) have in Germany?

Lime (fruit) has an estimated audience of 385,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Lime (fruit) fans?

63.7% of Lime (fruit) fans are female, 36.3% are male, with an average age of 40.0 years.

Which brands do Lime (fruit) fans like most?

Lime (fruit) fans show strongest brand affinity for Google Flights (15.37×), Jotex (78.71×), and Western Union (7.12×) over the country average.

Where do Lime (fruit) fans live in Germany?

Lime (fruit) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,992), Bayern (reach 34,945), and Baden-Württemberg (reach 31,873). These three regions account for the largest share of the active audience.

What other brands do Lime (fruit) fans also like?

Beyond Lime (fruit) itself, the audience over-indexes on Jotex (78.71×), Western Union (7.12×), Dr Pepper (18.37×), and Tagesschau (2.39×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lime (fruit). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.