Rascasse Audience Intelligence

Strawberry Audience in Germany

A data profile of the people who buy, follow and care about Strawberry in Germany — modelled from more than twelve digital signal sources. Strawberry has an estimated audience of 824,535 people in Germany.

#5among Fruit in Germany#3536among Topic in Germany#369in Food & Beverages

The average Strawberry fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Reading, Torta, Food and drink, with strongest over-indexing on Reading (2.09× the country average).

Demographically, the Strawberry audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Strawberry fan in Germany is more female, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Reading.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strawberry profile in Germany.

Audience size
825K
in Germany
Gender
74.0%♀
26.0% male
Age
33.1
average years
Country rank
#7684
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strawberry fans

74.0% are female, 26.0% are male, average age 33.1.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Strawberry audience in Germany
MetricValue
Female74.0%
Male26.0%
Average age33.1
Estimated audience size824,535
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Strawberry audience in Germany
Age bracketShare%
16-1937%
20-2920%
30-3917%
40-4917%
50+9%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Strawberry audience comes from Germany.

Worldwide audience distribution share by country for Strawberry
CountryShare
United States21.8%
Japan11.9%
Taiwan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strawberry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Strawberry fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.15×
02Sachsen-Anhalt~20K1.14×
03Thüringen~20K1.11×
04Sachsen~40K1.09×
05Niedersachsen~90K1.08×
06Brandenburg~30K1.07×
07Bayern~100K1.04×
08Nordrhein-Westfalen~200K1.00×
09Rheinland-Pfalz~40K1.00×
10Baden-Württemberg~100K0.99×
11Schleswig-Holstein~30K0.96×
12Hessen~60K0.95×
13Saarland~9K0.89×
14Bremen~6K0.89×
15Hamburg~20K0.86×
16Berlin~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Strawberry, Germany
0.84×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strawberry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strawberry audience
#·InterestCategoryAffinity×
01TortaFood & Beverages28.22×
02Driscoll'sFood & Beverages25.28×
03Chocolate chipFood & Beverages19.48×
04White chocolateFood & Beverages14.32×
05Dairy cattlePets & Animals9.00×
06GelatoFood & Beverages8.54×
07Chocolate cakeFood & Beverages3.94×
08CookieFood & Beverages3.38×
09PastryFood & Beverages2.84×
10Sunday NaturalHealth2.55×
11Model (people)Fashion & Accessoires2.32×
12ReadingLiterature2.09×
13Galatasaray S.K.Sports1.84×
14EducationBusiness & Career1.81×
15GiftShopping1.81×
16TechnologyTechnology & Electronics1.77×
17Consumer electronicsTechnology & Electronics1.71×
18Discount storesShopping1.60×
19Food and drinkFood & Beverages1.55×
20TikTokInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strawberry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strawberry audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.86×
Price SensitivityPREMIUM1.72×
IndividualismJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strawberry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.84×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strawberry have in Germany?

Strawberry has an estimated audience of 824,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Strawberry fans?

74.0% of Strawberry fans are female, 26.0% are male, with an average age of 33.1 years.

03

Which brands do Strawberry fans like most?

Strawberry fans show strongest brand affinity for Reading (2.09×), Torta (28.22×), and Food and drink (1.55×) over the country average.

04

Where do Strawberry fans live in Germany?

Strawberry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Strawberry fans also like?

Beyond Strawberry itself, the audience over-indexes on Torta (28.22×), Food and drink (1.55×), Consumer electronics (1.71×), and Dairy cattle (9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in Germany

See Strawberry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Strawberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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