Strawberry Audience in Germany
Strawberry has an estimated audience of 824,535 people in Germany. 74.0% are female, 26.0% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Reading, Torta, Food and drink, Consumer electronics, Dairy cattle.
The average Strawberry fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Reading, Torta, Food and drink, with strongest over-indexing on Reading (2.09× the country average). Demographically, the Strawberry audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Strawberry fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 33.1 |
| Estimated audience size | 824,535 |
Audience persona
The typical Strawberry fan in Germany is more female, around 33.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Reading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,331 | 0.98× |
| Bayern | 143,508 | 1.08× |
| Baden-Württemberg | 112,671 | 1× |
| Niedersachsen | 88,297 | 1.1× |
| Hessen | 58,671 | 0.93× |
| Sachsen | 43,670 | 1.08× |
| Rheinland-Pfalz | 42,108 | 1.02× |
| Berlin | 31,331 | 0.85× |
| Schleswig-Holstein | 27,962 | 0.94× |
| Brandenburg | 27,906 | 1.09× |
| Sachsen-Anhalt | 24,231 | 1.13× |
| Thüringen | 23,168 | 1.1× |
| Mecklenburg-Vorpommern | 18,385 | 1.17× |
| Hamburg | 15,790 | 0.85× |
| Saarland | 8,519 | 0.84× |
| Bremen | 5,770 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reading | 2.09× | Literature |
| Torta | 28.22× | Food & Beverages |
| Food and drink | 1.55× | Food & Beverages |
| Consumer electronics | 1.71× | Technology & Electronics |
| Dairy cattle | 9× | Pets & Animals |
| Gelato | 8.54× | Food & Beverages |
| White chocolate | 14.32× | Food & Beverages |
| TikTok | 1.52× | Internet & Social Media |
| Discount stores | 1.6× | Shopping |
| Technology | 1.77× | Technology & Electronics |
| Cookie | 3.38× | Food & Beverages |
| Chocolate chip | 19.48× | Food & Beverages |
| Education | 1.81× | Business & Career |
| Model (people) | 2.32× | Fashion & Accessoires |
| Driscoll's | 25.28× | Food & Beverages |
| Pastry | 2.84× | Food & Beverages |
| Chocolate cake | 3.94× | Food & Beverages |
| Gift | 1.81× | Shopping |
| Galatasaray S.K. | 1.84× | Sports |
| Pride | 3.32× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.58 |
| Urban Lifestyle | OPEN | 1.49 |
| Sustainability | BALANCE | 1.44 |
| DIY Mentality | THRILL | 1.44 |
| Price Sensitivity | PREMIUM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 11.9% |
| Taiwan | 5.5% |
See Strawberry audiences in other countries
More Fruit audiences in Germany
Frequently asked questions
How many fans does Strawberry have in Germany?
Strawberry has an estimated audience of 824,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Strawberry fans?
74.0% of Strawberry fans are female, 26.0% are male, with an average age of 33.1 years.
Which brands do Strawberry fans like most?
Strawberry fans show strongest brand affinity for Reading (2.09×), Torta (28.22×), and Food and drink (1.55×) over the country average.
Where do Strawberry fans live in Germany?
Strawberry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,331), Bayern (reach 143,508), and Baden-Württemberg (reach 112,671). These three regions account for the largest share of the active audience.
What other brands do Strawberry fans also like?
Beyond Strawberry itself, the audience over-indexes on Torta (28.22×), Food and drink (1.55×), Consumer electronics (1.71×), and Dairy cattle (9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Strawberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.