Model (people) Audience in Germany
Model (people) has an estimated audience of 8,662,185 people in Germany. 52.5% are female, 47.5% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Mila Kunis, Satire, RTL Television, Western Union.
The average Model (people) fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Mila Kunis, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Model (people) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Model (people) fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 40.0 |
| Estimated audience size | 8,662,185 |
Audience persona
The typical Model (people) fan in Germany is balanced, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,102,474 | 1.11× |
| Bayern | 1,446,255 | 1.04× |
| Baden-Württemberg | 1,408,643 | 1.19× |
| Niedersachsen | 867,307 | 1.03× |
| Hessen | 757,365 | 1.15× |
| Sachsen | 435,390 | 1.02× |
| Rheinland-Pfalz | 430,077 | 0.99× |
| Berlin | 365,801 | 0.94× |
| Schleswig-Holstein | 299,225 | 0.96× |
| Brandenburg | 246,659 | 0.92× |
| Thüringen | 236,700 | 1.07× |
| Hamburg | 204,825 | 1.05× |
| Sachsen-Anhalt | 203,432 | 0.91× |
| Mecklenburg-Vorpommern | 136,895 | 0.83× |
| Saarland | 97,259 | 0.91× |
| Bremen | 64,766 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Mila Kunis | 12.46× | Movies & TV |
| Satire | 5.35× | Literature |
| RTL Television | 3.88× | Movies & TV |
| Western Union | 4.68× | Business & Career |
| German television comedy | 5.99× | Movies & TV |
| Bruce Darnell | 12.46× | Movies & TV |
| Pets | 1.72× | Pets & Animals |
| Vagabond (manga) | 12.46× | Literature |
| TikTok | 1.64× | Internet & Social Media |
| Helmut Newton | 16.49× | Arts & Culture |
| Barbara Palvin | 12.46× | Fashion & Accessoires |
| Leggings | 3.63× | Fashion & Accessoires |
| Victoria Justice | 12.46× | Movies & TV |
| Romantic music | 12.46× | Music & Radio |
| Nina Chuba | 3.72× | Music & Radio |
| Automobiles | 1.6× | Cars & Mobility |
| Spiegel Online | 1.62× | News |
| Headphones | 4.11× | Technology & Electronics |
| Allgäu | 4.4× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.22 |
| Early Adopter Mentality | POWER | 1.17 |
| Sports Activity | POWER | 1.1 |
| Family Orientation | CONSERVATISM | 1.07 |
| Mindfulness | BALANCE | 1.04 |
| Travelling | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Germany | 12.3% |
| Japan | 11.4% |
See Model (people) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Model (people) have in Germany?
Model (people) has an estimated audience of 8,662,185 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Model (people) fans?
52.5% of Model (people) fans are female, 47.5% are male, with an average age of 40.0 years.
Which brands do Model (people) fans like most?
Model (people) fans show strongest brand affinity for Jotex (78.71×), Mila Kunis (12.46×), and Satire (5.35×) over the country average.
Where do Model (people) fans live in Germany?
Model (people) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,102,474), Bayern (reach 1,446,255), and Baden-Württemberg (reach 1,408,643). These three regions account for the largest share of the active audience.
What other brands do Model (people) fans also like?
Beyond Model (people) itself, the audience over-indexes on Mila Kunis (12.46×), Satire (5.35×), RTL Television (3.88×), and Western Union (4.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Model (people). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.