Rascasse Audience Intelligence

Model (people) Audience in Germany

A data profile of the people who buy, follow and care about Model (people) in Germany — modelled from more than twelve digital signal sources. Model (people) has an estimated audience of 8,662,185 people in Germany.

#273among Topic in Germany#19in Fashion & Accessoires

The average Model (people) fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mila Kunis, Kaley Cuoco, Tagesschau, with strongest over-indexing on Mila Kunis (12.46× the country average).

Demographically, the Model (people) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Model (people) fan in Germany is balanced, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Mila Kunis.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Model (people) profile in Germany.

Audience size
8.7M
in Germany
Gender
52.5%♀
47.5% male
Age
40.0
average years
Country rank
#447
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Model (people) fans

52.5% are female, 47.5% are male, average age 40.0.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Model (people) audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age40.0
Estimated audience size8,662,185
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Model (people) audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Model (people) audience comes from Germany.

Worldwide audience distribution share by country for Model (people)
CountryShare
United States20.6%
Germany12.3%
Japan11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Model (people) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Model (people) fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1.5M1.16×
02Hessen~700K1.12×
03Nordrhein-Westfalen~2M1.08×
04Thüringen~200K1.08×
05Hamburg~200K1.03×
06Sachsen~400K1.02×
07Bayern~1.5M1.01×
08Niedersachsen~900K1.01×
09Rheinland-Pfalz~400K1.00×
10Schleswig-Holstein~300K0.97×
11Saarland~100K0.96×
12Sachsen-Anhalt~200K0.95×
13Brandenburg~300K0.94×
14Bremen~70K0.91×
15Berlin~400K0.90×
16Mecklenburg-Vorpommern~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Model (people), Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Model (people) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Model (people) audience
#·InterestCategoryAffinity×
01Mila KunisMovies & TV12.46×
02Vagabond (manga)Literature12.46×
03Léa SeydouxMovies & TV12.46×
04Victoria JusticeMovies & TV12.46×
05Bruce DarnellMovies & TV12.46×
06High School DxDMovies & TV12.46×
07Barbara PalvinFashion & Accessoires10.88×
08Romantic musicMusic & Radio10.25×
09Blue Bloods (TV series)Movies & TV9.33×
10Kaley CuocoMovies & TV8.07×
11Nina ChubaMusic & Radio4.70×
12Boris BeckerSports4.22×
13Real propertyHome & Garden3.52×
14Western UnionBusiness & Career3.19×
15Fashion showFashion & Accessoires2.75×
16Tour de FranceSports2.71×
17VolunteeringPolitics & Society2.62×
18RTL TelevisionMovies & TV2.47×
19TagesschauMovies & TV1.87×
20NatureHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Model (people) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Model (people) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.41×
ExtroversionTHRILL1.33×
TravellingTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Model (people) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Sports ActivityPOWER0.95×
IndividualismJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Model (people) have in Germany?

Model (people) has an estimated audience of 8,662,185 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Model (people) fans?

52.5% of Model (people) fans are female, 47.5% are male, with an average age of 40.0 years.

03

Which brands do Model (people) fans like most?

Model (people) fans show strongest brand affinity for Mila Kunis (12.46×), Kaley Cuoco (8.07×), and Tagesschau (1.87×) over the country average.

04

Where do Model (people) fans live in Germany?

Model (people) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Model (people) fans also like?

Beyond Model (people) itself, the audience over-indexes on Kaley Cuoco (8.07×), Tagesschau (1.87×), Vagabond (manga) (12.46×), and Nina Chuba (4.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Model (people) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Model (people). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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