A data profile of the people who buy, follow and care about Model (people) in United States — modelled from more than twelve digital signal sources. Model (people) has an estimated audience of 14,441,562 people in United States.
The average Model (people) fan in United States is 33.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Google Voice, TikTok, Pandora, with strongest over-indexing on Google Voice (6.67× the country average).
Demographically, the Model (people) audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Model (people) fan in United States is more female, around 33.6 years old, with strong Pet Ownership tendencies and a notable affinity for Google Voice.
The key figures that characterise the Model (people) profile in United States.
58.0% are female, 42.0% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 33.6 |
| Estimated audience size | 14,441,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 12% |
Where the Model (people) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arizona | ~400K | 1.48× | |
| 02 | New York | ~900K | 1.17× | |
| 03 | Alabama | ~200K | 1.15× | |
| 04 | California | ~2M | 1.13× | |
| 05 | Idaho | ~80K | 1.13× | |
| 06 | Oklahoma | ~200K | 1.11× | |
| 07 | Louisiana | ~200K | 1.10× | |
| 08 | Washington | ~300K | 1.09× | |
| 09 | North Dakota | ~30K | 1.08× | |
| 10 | Hawaii | ~70K | 1.07× | |
| 11 | Kentucky | ~200K | 1.06× | |
| 12 | Alaska | ~30K | 1.06× | |
| 13 | Florida | ~1M | 1.05× | |
| 14 | Pennsylvania | ~500K | 1.05× | |
| 15 | Texas | ~1.5M | 1.04× | |
| 16 | Georgia | ~500K | 1.04× | |
| 17 | Missouri | ~200K | 1.04× | |
| 18 | Oregon | ~200K | 1.04× | |
| 19 | Arkansas | ~100K | 1.04× | |
| 20 | New Jersey | ~400K | 1.03× | |
| 21 | Indiana | ~300K | 1.03× | |
| 22 | Utah | ~100K | 1.03× | |
| 23 | Nebraska | ~70K | 1.03× | |
| 24 | West Virginia | ~70K | 1.01× | |
| 25 | Tennessee | ~300K | 1.00× | |
| 26 | Kansas | ~100K | 1.00× | |
| 27 | New Mexico | ~70K | 1.00× | |
| 28 | Michigan | ~400K | 0.99× | |
| 29 | Mississippi | ~100K | 0.99× | |
| 30 | North Carolina | ~400K | 0.98× | |
| 31 | Virginia | ~300K | 0.97× | |
| 32 | Iowa | ~100K | 0.97× | |
| 33 | South Dakota | ~30K | 0.97× | |
| 34 | South Carolina | ~200K | 0.96× | |
| 35 | Connecticut | ~100K | 0.96× | |
| 36 | Nevada | ~100K | 0.96× | |
| 37 | Montana | ~40K | 0.94× | |
| 38 | Illinois | ~400K | 0.93× | |
| 39 | Ohio | ~400K | 0.92× | |
| 40 | Maryland | ~200K | 0.92× | |
| 41 | Colorado | ~200K | 0.92× | |
| 42 | Maine | ~50K | 0.92× | |
| 43 | Minnesota | ~200K | 0.91× | |
| 44 | Massachusetts | ~300K | 0.90× | |
| 45 | Wisconsin | ~200K | 0.89× | |
| 46 | New Hampshire | ~50K | 0.86× | |
| 47 | Rhode Island | ~40K | 0.86× | |
| 48 | Delaware | ~30K | 0.86× | |
| 49 | Vermont | ~20K | 0.82× | |
| 50 | Washington, District of Columbia | ~30K | 0.79× |
The strongest cross-interests of the Model (people) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Voice | Technology & Electronics | 6.67× | ||
| 02 | TransUnion | Technology & Electronics | 6.67× | ||
| 03 | Qatar Airways | Travel & Leisure | 6.67× | ||
| 04 | John Goodman | Movies & TV | 6.67× | ||
| 05 | Turkish Airlines | Travel & Leisure | 6.67× | ||
| 06 | International education | Business & Career | 6.67× | ||
| 07 | Lufthansa | Travel & Leisure | 6.02× | ||
| 08 | Pandora | Fashion & Accessoires | 5.49× | ||
| 09 | FlightAware | Travel & Leisure | 5.26× | ||
| 10 | Christina Applegate | Movies & TV | 4.53× | ||
| 11 | Zara | Shopping | 2.95× | ||
| 12 | Long hair | Beauty & Wellness | 2.51× | ||
| 13 | Bath and Bodyworks | Shopping | 2.42× | ||
| 14 | Lace wig | Beauty & Wellness | 2.36× | ||
| 15 | Digital photography | Business & Career | 2.26× | ||
| 16 | Radio | Technology & Electronics | 2.19× | ||
| 17 | Innovation | Business & Career | 2.10× | ||
| 18 | TikTok | Internet & Social Media | 1.85× | ||
| 19 | Indeed.com | Business & Career | 1.57× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.88× | |
| Indulgence | JOY | 1.65× | |
| Price Sensitivity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Individualism | JOY | 0.87× | |
| DIY Mentality | THRILL | 0.95× |
Model (people) has an estimated audience of 14,441,562 people in United States, concentrated in California and Texas.
58.0% of Model (people) fans are female, 42.0% are male, with an average age of 33.6 years.
Model (people) fans show strongest brand affinity for Google Voice (6.67×), TikTok (1.85×), and Pandora (5.49×) over the country average.
Model (people) fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Model (people) itself, the audience over-indexes on TikTok (1.85×), Pandora (5.49×), FlightAware (5.26×), and TransUnion (6.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Model (people). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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