A data profile of the people who buy, follow and care about Model (people) in India — modelled from more than twelve digital signal sources. Model (people) has an estimated audience of 3,284,663 people in India.
Model (people) has an estimated audience of 3,284,663 people in India. 19.6% are female, 80.4% are male, average age 30.7. Top brand affinities: Duvet, Western Union, Spanish language, Diplomacy, Crystal Cruises.
Top brand affinities include Duvet, Western Union, Spanish language, with strongest over-indexing on Duvet (3.25× the country average).
Demographically, the Model (people) audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Model (people) fan in India is more male, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Duvet.
The key figures that characterise the Model (people) profile in India.
19.6% are female, 80.4% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 19.6% |
| Male | 80.4% |
| Average age | 30.7 |
| Estimated audience size | 3,284,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Model (people) audience comes from India.
| Country | Share |
|---|---|
| United States | 20.6% |
| Germany | 12.3% |
| Japan | 11.4% |
The strongest cross-interests of the Model (people) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 3.25× | ||
| 02 | FIS Snowboard World Cup | Sports | 3.01× | ||
| 03 | Diplomacy | Politics & Society | 1.90× | ||
| 04 | Crystal Cruises | Travel & Leisure | 1.72× | ||
| 05 | WWE Intercontinental Championship | Sports | 1.71× | ||
| 06 | World Vision International | Politics & Society | 1.70× | ||
| 07 | MacBook | Technology & Electronics | 1.60× | ||
| 08 | Western Union | Business & Career | 1.54× | ||
| 09 | Spanish language | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.25× | |
| Risk Appetite | THRILL | 0.95× | |
| Social Media Usage | JOY | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Risk Appetite | THRILL | 0.95× | |
| Spirituality | BALANCE | 1.25× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Model (people). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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