A data profile of the people who buy, follow and care about Model (people) in Austria — modelled from more than twelve digital signal sources. Model (people) has an estimated audience of 1,113,243 people in Austria.
The average Model (people) fan in Austria is 39.8 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, WhatsApp, Politics, with strongest over-indexing on Kronen Zeitung (1.66× the country average).
Demographically, the Model (people) audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Model (people) fan in Austria is balanced, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Model (people) profile in Austria.
52.5% are female, 47.5% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 39.8 |
| Estimated audience size | 1,113,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Model (people) audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.6% |
| Germany | 12.3% |
| Japan | 11.4% |
Where the Model (people) audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.11× | |
| 02 | Lower Austria | ~200K | 1.04× | |
| 03 | Upper Austria | ~100K | 1.04× | |
| 04 | Vorarlberg | ~40K | 1.02× | |
| 05 | Styria | ~100K | 1.01× | |
| 06 | Carinthia (state) | ~60K | 1.01× | |
| 07 | Tyrol | ~80K | 1.00× | |
| 08 | Burgenland | ~30K | 0.92× | |
| 09 | Salzburg | ~70K | 0.91× |
The strongest cross-interests of the Model (people) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 2.47× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.18× | ||
| 03 | Internet & Social Media | 1.99× | |||
| 04 | Newsletter | Technology & Electronics | 1.95× | ||
| 05 | Instant messaging | Internet & Social Media | 1.84× | ||
| 06 | Bicycle | Cars & Mobility | 1.83× | ||
| 07 | Toys | Games | 1.76× | ||
| 08 | Sunglasses | Fashion & Accessoires | 1.74× | ||
| 09 | Cineplexx Cinemas | Movies & TV | 1.72× | ||
| 10 | Kronen Zeitung | News | 1.66× | ||
| 11 | Politics | Politics & Society | 1.66× | ||
| 12 | Black Friday (shopping) | Shopping | 1.64× | ||
| 13 | Blues music | Music & Radio | 1.62× | ||
| 14 | Italian cuisine | Food & Beverages | 1.62× | ||
| 15 | Hobby | Home & Garden | 1.61× | ||
| 16 | Hair products | Beauty & Wellness | 1.59× | ||
| 17 | Freeware | Technology & Electronics | 1.57× | ||
| 18 | Cruises | Travel & Leisure | 1.57× | ||
| 19 | Distilled beverage | Food & Beverages | 1.55× | ||
| 20 | Gambling | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.33× | |
| Social Media Usage | JOY | 1.26× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Individualism | JOY | 0.97× | |
| Tradition | CONSERVATISM | 0.98× |
Model (people) has an estimated audience of 1,113,243 people in Austria, concentrated in Vienna and Lower Austria.
52.5% of Model (people) fans are female, 47.5% are male, with an average age of 39.8 years.
Model (people) fans show strongest brand affinity for Kronen Zeitung (1.66×), WhatsApp (1.99×), and Politics (1.66×) over the country average.
Model (people) fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Model (people) itself, the audience over-indexes on WhatsApp (1.99×), Politics (1.66×), Hair products (1.59×), and Lingerie (2.18×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Model (people). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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