A data profile of the people who buy, follow and care about Italian cuisine in Austria — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 997,787 people in Austria.
The average Italian cuisine fan in Austria is 40.4 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Heute, Spar (retailer), McDonald's, with strongest over-indexing on Heute (1.68× the country average).
Demographically, the Italian cuisine audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Italian cuisine fan in Austria is more female, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Heute.
The key figures that characterise the Italian cuisine profile in Austria.
60.1% are female, 39.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 40.4 |
| Estimated audience size | 997,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Italian cuisine audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
Where the Italian cuisine audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~80K | 1.63× | |
| 02 | Vorarlberg | ~40K | 1.03× | |
| 03 | Burgenland | ~20K | 0.98× | |
| 04 | Salzburg | ~60K | 0.95× | |
| 05 | Tyrol | ~60K | 0.93× | |
| 06 | Lower Austria | ~100K | 0.92× | |
| 07 | Styria | ~100K | 0.90× | |
| 08 | Upper Austria | ~100K | 0.89× | |
| 09 | Vienna | ~200K | 0.88× |
The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue | Food & Beverages | 3.11× | ||
| 02 | Chocolate | Food & Beverages | 3.08× | ||
| 03 | Gastronomy | Food & Beverages | 2.92× | ||
| 04 | McDonald's | Food & Beverages | 2.47× | ||
| 05 | IKEA | Home & Garden | 2.37× | ||
| 06 | Leisure | Travel & Leisure | 2.09× | ||
| 07 | Alcoholic beverages | Food & Beverages | 2.07× | ||
| 08 | Current events | Arts & Culture | 2.06× | ||
| 09 | Spar (retailer) | Shopping | 1.98× | ||
| 10 | Hotels | Travel & Leisure | 1.98× | ||
| 11 | Billa (supermarket) | Shopping | 1.96× | ||
| 12 | Obi (store) | Shopping | 1.83× | ||
| 13 | Amazon.com | Shopping | 1.77× | ||
| 14 | Kronen Zeitung | News | 1.73× | ||
| 15 | Internet & Social Media | 1.70× | |||
| 16 | Heute | Movies & TV | 1.68× | ||
| 17 | Bild | News | 1.66× | ||
| 18 | Internet & Social Media | 1.64× | |||
| 19 | YouTube | Movies & TV | 1.58× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.52× | |
| Mindfulness | BALANCE | 1.48× | |
| Sustainability | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.36× | |
| Healthy Lifestyle | BALANCE | 0.40× | |
| Patriotism | CONSERVATISM | 0.40× |
Italian cuisine has an estimated audience of 997,787 people in Austria, concentrated in Vienna and Lower Austria.
60.1% of Italian cuisine fans are female, 39.9% are male, with an average age of 40.4 years.
Italian cuisine fans show strongest brand affinity for Heute (1.68×), Spar (retailer) (1.98×), and McDonald's (2.47×) over the country average.
Italian cuisine fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Italian cuisine itself, the audience over-indexes on Spar (retailer) (1.98×), McDonald's (2.47×), Billa (supermarket) (1.96×), and IKEA (2.37×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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