A data profile of the people who buy, follow and care about Barbecue in Austria — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 1,691,109 people in Austria.
The average Barbecue fan in Austria is 43.7 years old, balanced, and lives primarily in Tyrol.
The audience is concentrated in Tyrol, Vienna, Lower Austria.
Top brand affinities include Grilling, C&A, Burger King, with strongest over-indexing on Grilling (1.98× the country average).
Demographically, the Barbecue audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Barbecue fan in Austria is balanced, around 43.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Grilling.
The key figures that characterise the Barbecue profile in Austria.
51.3% are female, 48.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 43.7 |
| Estimated audience size | 1,691,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Barbecue audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
Where the Barbecue audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~300K | 2.81× | |
| 02 | Burgenland | ~40K | 0.93× | |
| 03 | Vorarlberg | ~60K | 0.92× | |
| 04 | Salzburg | ~100K | 0.90× | |
| 05 | Carinthia (state) | ~80K | 0.88× | |
| 06 | Upper Austria | ~200K | 0.86× | |
| 07 | Lower Austria | ~200K | 0.83× | |
| 08 | Vienna | ~300K | 0.82× | |
| 09 | Styria | ~200K | 0.79× |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grilling | Food & Beverages | 1.98× | ||
| 02 | Patio | Home & Garden | 1.87× | ||
| 03 | Balcony | Home & Garden | 1.75× | ||
| 04 | Thermomix | Home & Garden | 1.74× | ||
| 05 | Garden furniture | Home & Garden | 1.74× | ||
| 06 | Terrace (building) | Home & Garden | 1.72× | ||
| 07 | Ernsting's family | Shopping | 1.72× | ||
| 08 | Bonprix | Shopping | 1.65× | ||
| 09 | Tchibo | Shopping | 1.62× | ||
| 10 | Steak | Food & Beverages | 1.60× | ||
| 11 | Barbecue grill | Home & Garden | 1.59× | ||
| 12 | Stove | Home & Garden | 1.58× | ||
| 13 | Cottage | Travel & Leisure | 1.58× | ||
| 14 | Hot tub | Home & Garden | 1.57× | ||
| 15 | JYSK | Home & Garden | 1.55× | ||
| 16 | Terraced house | Home & Garden | 1.55× | ||
| 17 | Holiday cottage | Travel & Leisure | 1.55× | ||
| 18 | Gardener | Home & Garden | 1.55× | ||
| 19 | C&A | Shopping | 1.52× | ||
| 20 | Burger King | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.31× | |
| Urban Lifestyle | OPEN | 1.29× | |
| Early Adopter Mentality | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.65× | |
| Travelling | THRILL | 0.92× |
Barbecue has an estimated audience of 1,691,109 people in Austria, concentrated in Tyrol and Vienna.
51.3% of Barbecue fans are female, 48.7% are male, with an average age of 43.7 years.
Barbecue fans show strongest brand affinity for Grilling (1.98×), C&A (1.52×), and Burger King (1.51×) over the country average.
Barbecue fans in Austria are most concentrated in Tyrol (reach ~300K), Vienna (reach ~300K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Barbecue itself, the audience over-indexes on C&A (1.52×), Burger King (1.51×), Tchibo (1.62×), and Patio (1.87×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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