A data profile of the people who buy, follow and care about Burger King in Austria — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 1,099,212 people in Austria.
The average Burger King fan in Austria is 35.2 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include McDonald's, Spar (retailer), Temu, with strongest over-indexing on McDonald's (2.79× the country average).
Demographically, the Burger King audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Burger King fan in Austria is balanced, around 35.2 years old, with strong Social Media Usage tendencies and a notable affinity for McDonald's.
The key figures that characterise the Burger King profile in Austria.
49.8% are female, 50.2% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 35.2 |
| Estimated audience size | 1,099,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Burger King audience comes from Austria.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
Where the Burger King audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~40K | 1.36× | |
| 02 | Lower Austria | ~200K | 1.26× | |
| 03 | Carinthia (state) | ~60K | 1.10× | |
| 04 | Upper Austria | ~200K | 1.06× | |
| 05 | Vienna | ~200K | 1.00× | |
| 06 | Salzburg | ~70K | 0.98× | |
| 07 | Tyrol | ~60K | 0.80× | |
| 08 | Styria | ~100K | 0.75× | |
| 09 | Vorarlberg | ~30K | 0.69× |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walmart | Shopping | 5.85× | ||
| 02 | French fries | Food & Beverages | 5.35× | ||
| 03 | Temu | Shopping | 3.54× | ||
| 04 | KFC | Food & Beverages | 3.51× | ||
| 05 | Starbucks | Food & Beverages | 3.17× | ||
| 06 | McDonald's | Food & Beverages | 2.79× | ||
| 07 | TV | Movies & TV | 2.11× | ||
| 08 | Bwin | Games | 2.09× | ||
| 09 | OMV | Cars & Mobility | 1.98× | ||
| 10 | Billa (supermarket) | Shopping | 1.72× | ||
| 11 | Spar (retailer) | Shopping | 1.68× | ||
| 12 | Admiral Bundesliga | Sports | 1.65× | ||
| 13 | Discount stores | Shopping | 1.62× | ||
| 14 | Hornbach | Shopping | 1.58× | ||
| 15 | Internet & Social Media | 1.56× | |||
| 16 | FIFA World Cup | Sports | 1.56× | ||
| 17 | Erste Bank | Business & Career | 1.56× | ||
| 18 | Lidl | Shopping | 1.55× | ||
| 19 | Müller (company) | Food & Beverages | 1.55× | ||
| 20 | Bipa | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.45× | |
| Travelling | THRILL | 1.19× | |
| Mindfulness | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.78× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Luxury Orientation | PREMIUM | 0.98× |
Burger King's target market in Austria covers an estimated 1,099,212 people, concentrated in Vienna and Lower Austria.
49.8% of the Burger King audience are female, 50.2% are male, with an average age of 35.2 years.
Burger King fans show strongest brand affinity for McDonald's (2.79×), Spar (retailer) (1.68×), and Temu (3.54×) over the country average.
Burger King fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Burger King itself, the audience over-indexes on Spar (retailer) (1.68×), Temu (3.54×), Billa (supermarket) (1.72×), and Starbucks (3.17×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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