Barbecue Audience in Italy
Barbecue has an estimated audience of 14,557,149 people in Italy. 49.4% are female, 50.6% are male, average age 45.2. Top regions: Lombardy, Lazio, Sicilia. Top brand affinities: Conad, Burger King, Dinner, Canada, Bedroom.
The average Barbecue fan in Italy is 45.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Sicilia. Top brand affinities include Conad, Burger King, Dinner, with strongest over-indexing on Conad (1.54× the country average). Demographically, the Barbecue audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Barbecue fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 45.2 |
| Estimated audience size | 14,557,149 |
Audience persona
The typical Barbecue fan in Italy is balanced, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for Conad.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,471,896 | 0.96× |
| Lazio | 2,083,422 | 1.17× |
| Sicilia | 1,941,466 | 1.54× |
| Campania | 1,930,369 | 1.18× |
| Puglia | 1,271,277 | 1.27× |
| Emilia-Romagna | 1,089,276 | 0.92× |
| Veneto | 1,064,680 | 0.92× |
| Tuscany | 960,143 | 0.99× |
| Piedmont | 945,446 | 0.88× |
| Calabria | 628,201 | 1.41× |
| Sardinia | 544,536 | 1.33× |
| Liguria | 341,122 | 0.84× |
| Marche | 333,115 | 0.92× |
| Abruzzo | 310,748 | 0.97× |
| Umbria | 212,845 | 0.9× |
| Trentino-Alto Adige/Südtirol | 182,491 | 0.66× |
| Friuli-Venezia Giulia | 180,298 | 0.66× |
| Basilicata | 148,259 | 1.12× |
| Molise | 58,248 | 0.84× |
| Aosta Valley | 19,273 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conad | 1.54× | Shopping |
| Burger King | 1.96× | Food & Beverages |
| Dinner | 1.54× | Food & Beverages |
| Canada | 1.64× | Travel & Leisure |
| Bedroom | 1.77× | Home & Garden |
| Carrefour | 1.62× | Shopping |
| Living room | 1.6× | Home & Garden |
| Grilling | 1.74× | Food & Beverages |
| Ciutat Vella | 1.65× | Travel & Leisure |
| Housekeeping | 2× | Travel & Leisure |
| Kitchen stove | 1.78× | Home & Garden |
| Sausage | 1.87× | Food & Beverages |
| Washing machine | 1.53× | Home & Garden |
| Frying pan | 1.66× | Home & Garden |
| Dishwasher | 2× | Home & Garden |
| Olive | 1.5× | Food & Beverages |
| Clothes dryer | 1.83× | Home & Garden |
| Salami | 1.66× | Food & Beverages |
| Steak | 1.62× | Food & Beverages |
| Saffron | 1.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Convenience Orientation | PREMIUM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Price Sensitivity | PREMIUM | 1.05 |
| Community Orientation | OPEN | 1.04 |
| Luxury Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
See Barbecue audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Barbecue have in Italy?
Barbecue has an estimated audience of 14,557,149 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Barbecue fans?
49.4% of Barbecue fans are female, 50.6% are male, with an average age of 45.2 years.
Which brands do Barbecue fans like most?
Barbecue fans show strongest brand affinity for Conad (1.54×), Burger King (1.96×), and Dinner (1.54×) over the country average.
Where do Barbecue fans live in Italy?
Barbecue fans in Italy are most concentrated in Lombardy (reach 2,471,896), Lazio (reach 2,083,422), and Sicilia (reach 1,941,466). These three regions account for the largest share of the active audience.
What other brands do Barbecue fans also like?
Beyond Barbecue itself, the audience over-indexes on Burger King (1.96×), Dinner (1.54×), Canada (1.64×), and Bedroom (1.77×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.