A data profile of the people who buy, follow and care about Barbecue in Italy — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 14,557,149 people in Italy.
The average Barbecue fan in Italy is 45.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Conad, Burger King, Dinner, with strongest over-indexing on Conad (1.54× the country average).
Demographically, the Barbecue audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Barbecue fan in Italy is balanced, around 45.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Conad.
The key figures that characterise the Barbecue profile in Italy.
49.4% are female, 50.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 45.2 |
| Estimated audience size | 14,557,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Barbecue audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
Where the Barbecue audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~2M | 1.53× | |
| 02 | Calabria | ~600K | 1.40× | |
| 03 | Sardinia | ~500K | 1.32× | |
| 04 | Puglia | ~1.5M | 1.26× | |
| 05 | Campania | ~2M | 1.18× | |
| 06 | Lazio | ~2M | 1.17× | |
| 07 | Basilicata | ~100K | 1.10× | |
| 08 | Tuscany | ~1M | 0.99× | |
| 09 | Abruzzo | ~300K | 0.97× | |
| 10 | Lombardy | ~2.5M | 0.96× | |
| 11 | Veneto | ~1M | 0.93× | |
| 12 | Emilia-Romagna | ~1M | 0.92× | |
| 13 | Marche | ~300K | 0.92× | |
| 14 | Umbria | ~200K | 0.91× | |
| 15 | Piedmont | ~900K | 0.88× | |
| 16 | Molise | ~60K | 0.87× | |
| 17 | Liguria | ~300K | 0.84× | |
| 18 | Trentino-Alto Adige/Südtirol | ~200K | 0.69× | |
| 19 | Aosta Valley | ~30K | 0.69× | |
| 20 | Friuli-Venezia Giulia | ~200K | 0.68× |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Housekeeping | Travel & Leisure | 2.00× | ||
| 02 | Dishwasher | Home & Garden | 2.00× | ||
| 03 | Burger King | Food & Beverages | 1.96× | ||
| 04 | Sausage | Food & Beverages | 1.87× | ||
| 05 | Clothes dryer | Home & Garden | 1.83× | ||
| 06 | Kitchen stove | Home & Garden | 1.78× | ||
| 07 | Bedroom | Home & Garden | 1.77× | ||
| 08 | Grilling | Food & Beverages | 1.74× | ||
| 09 | Frying pan | Home & Garden | 1.66× | ||
| 10 | Salami | Food & Beverages | 1.66× | ||
| 11 | Ciutat Vella | Travel & Leisure | 1.65× | ||
| 12 | Canada | Travel & Leisure | 1.64× | ||
| 13 | Carrefour | Shopping | 1.62× | ||
| 14 | Steak | Food & Beverages | 1.62× | ||
| 15 | Saffron | Food & Beverages | 1.62× | ||
| 16 | Living room | Home & Garden | 1.60× | ||
| 17 | Conad | Shopping | 1.54× | ||
| 18 | Dinner | Food & Beverages | 1.54× | ||
| 19 | Washing machine | Home & Garden | 1.53× | ||
| 20 | Olive | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.08× | |
| Need for Security | CONSERVATISM | 1.08× | |
| Convenience Orientation | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Mindfulness | BALANCE | 0.84× |
Barbecue has an estimated audience of 14,557,149 people in Italy, concentrated in Lombardy and Lazio.
49.4% of Barbecue fans are female, 50.6% are male, with an average age of 45.2 years.
Barbecue fans show strongest brand affinity for Conad (1.54×), Burger King (1.96×), and Dinner (1.54×) over the country average.
Barbecue fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~2M), and Sicilia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Barbecue itself, the audience over-indexes on Burger King (1.96×), Dinner (1.54×), Canada (1.64×), and Bedroom (1.77×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.