A data profile of the people who buy, follow and care about Frying pan in Italy — modelled from more than twelve digital signal sources. Frying pan has an estimated audience of 4,098,926 people in Italy.
The average Frying pan fan in Italy is 43.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Kitchen utensil, Cookware and bakeware, Message in a Bottle (film), with strongest over-indexing on Kitchen utensil (8.08× the country average).
Demographically, the Frying pan audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Frying pan fan in Italy is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen utensil.
The key figures that characterise the Frying pan profile in Italy.
76.8% are female, 23.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 43.2 |
| Estimated audience size | 4,098,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Frying pan audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.1% |
| Italy | 5.7% |
| United Kingdom | 5.3% |
Where the Frying pan audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~20K | 1.11× | |
| 02 | Lombardy | ~800K | 1.08× | |
| 03 | Basilicata | ~40K | 1.05× | |
| 04 | Aosta Valley | ~10K | 1.05× | |
| 05 | Veneto | ~300K | 1.00× | |
| 06 | Liguria | ~100K | 0.99× | |
| 07 | Friuli-Venezia Giulia | ~80K | 0.99× | |
| 08 | Umbria | ~70K | 0.99× | |
| 09 | Tuscany | ~300K | 0.98× | |
| 10 | Lazio | ~500K | 0.97× | |
| 11 | Piedmont | ~300K | 0.97× | |
| 12 | Trentino-Alto Adige/Südtirol | ~80K | 0.97× | |
| 13 | Calabria | ~100K | 0.96× | |
| 14 | Marche | ~100K | 0.96× | |
| 15 | Abruzzo | ~90K | 0.96× | |
| 16 | Puglia | ~300K | 0.95× | |
| 17 | Sardinia | ~100K | 0.95× | |
| 18 | Sicilia | ~300K | 0.94× | |
| 19 | Emilia-Romagna | ~300K | 0.93× | |
| 20 | Campania | ~400K | 0.92× |
The strongest cross-interests of the Frying pan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen utensil | Home & Garden | 8.08× | ||
| 02 | Cookware and bakeware | Home & Garden | 7.43× | ||
| 03 | Leonardo | Home & Garden | 5.02× | ||
| 04 | Kitchen knife | Home & Garden | 4.50× | ||
| 05 | Cutlery | Home & Garden | 4.01× | ||
| 06 | Cookbook | Food & Beverages | 3.03× | ||
| 07 | Culinary art | Arts & Culture | 2.43× | ||
| 08 | OVS | Fashion & Accessoires | 2.22× | ||
| 09 | Il Mattino | News | 1.97× | ||
| 10 | Message in a Bottle (film) | Movies & TV | 1.93× | ||
| 11 | Leggo | News | 1.87× | ||
| 12 | Conad | Shopping | 1.83× | ||
| 13 | SuperEnalotto | Games | 1.83× | ||
| 14 | TgCom24 | News | 1.81× | ||
| 15 | Lidl | Shopping | 1.80× | ||
| 16 | Bed | Home & Garden | 1.78× | ||
| 17 | Recipes | Food & Beverages | 1.68× | ||
| 18 | IKEA | Home & Garden | 1.63× | ||
| 19 | Il Giornale | News | 1.61× | ||
| 20 | Woman | Kids & Family | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| Creativity | OPEN | 1.25× | |
| Price Sensitivity | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.40× | |
| Patriotism | CONSERVATISM | 0.45× | |
| Early Adopter Mentality | POWER | 0.54× |
Frying pan has an estimated audience of 4,098,926 people in Italy, concentrated in Lombardy and Lazio.
76.8% of Frying pan fans are female, 23.2% are male, with an average age of 43.2 years.
Frying pan fans show strongest brand affinity for Kitchen utensil (8.08×), Cookware and bakeware (7.43×), and Message in a Bottle (film) (1.93×) over the country average.
Frying pan fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Frying pan itself, the audience over-indexes on Cookware and bakeware (7.43×), Message in a Bottle (film) (1.93×), Cookbook (3.03×), and Recipes (1.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Frying pan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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