A data profile of the people who buy, follow and care about Bed in Italy — modelled from more than twelve digital signal sources. Bed has an estimated audience of 13,541,161 people in Italy.
Bed has an estimated audience of 13,541,161 people in Italy. 62.2% are female, 37.8% are male, average age 43.9. Top brand affinities: WhatsApp, Wikipedia, Personal finance, Volunteering, Modern architecture.
Top brand affinities include WhatsApp, Wikipedia, Personal finance, with strongest over-indexing on WhatsApp (1.95× the country average).
Demographically, the Bed audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Bed fan in Italy is more female, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Bed profile in Italy.
62.2% are female, 37.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 43.9 |
| Estimated audience size | 13,541,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Bed audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 3.89× | ||
| 02 | Breastfeeding | Kids & Family | 3.83× | ||
| 03 | Baby food | Kids & Family | 3.38× | ||
| 04 | Modern architecture | Arts & Culture | 3.01× | ||
| 05 | Flower bouquet | Home & Garden | 3.00× | ||
| 06 | Wikipedia | Internet & Social Media | 2.93× | ||
| 07 | Mediaset | Technology & Electronics | 2.49× | ||
| 08 | General practitioner | Health | 2.28× | ||
| 09 | Volunteering | Politics & Society | 2.27× | ||
| 10 | HVAC | Home & Garden | 2.25× | ||
| 11 | Satire | Literature | 2.24× | ||
| 12 | Champagne | Food & Beverages | 2.01× | ||
| 13 | Internet & Social Media | 1.95× | |||
| 14 | IKEA | Home & Garden | 1.86× | ||
| 15 | Home Appliances | Home & Garden | 1.74× | ||
| 16 | Genetics | Kids & Family | 1.74× | ||
| 17 | Personal finance | Business & Career | 1.65× | ||
| 18 | Lidl | Shopping | 1.56× | ||
| 19 | Toys | Games | 1.56× | ||
| 20 | Instant messaging | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Family Orientation | CONSERVATISM | 1.45× | |
| Design Affinity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Risk Appetite | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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