Bed Audience in Italy
Bed has an estimated audience of 13,541,161 people in Italy. 62.2% are female, 37.8% are male, average age 43.9. Top brand affinities: Horoscope, Progressive rock, Instant messaging, Pillow, Slovenia.
Top brand affinities include Horoscope, Progressive rock, Instant messaging, with strongest over-indexing on Horoscope (7.11× the country average). Demographically, the Bed audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Category: Home & Garden · Type: Topic
Demographics of Bed fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 43.9 |
| Estimated audience size | 13,541,161 |
Audience persona
The typical Bed fan in Italy is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Horoscope.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 7.11× | Health |
| Progressive rock | 4.85× | Music & Radio |
| Instant messaging | 3.09× | Internet & Social Media |
| Pillow | 4.95× | Home & Garden |
| Slovenia | 2.6× | Travel & Leisure |
| Modern architecture | 2.85× | Arts & Culture |
| Expert (company) | 3.01× | Shopping |
| IKEA | 1.69× | Home & Garden |
| General practitioner | 2.88× | Health |
| Meat | 1.75× | Food & Beverages |
| Home Appliances | 1.61× | Home & Garden |
| Google Maps | 1.74× | Internet & Social Media |
| Dentistry | 2.8× | Business & Career |
| Europcar | 5.26× | Cars & Mobility |
| Voucher | 2.45× | Shopping |
| Ischia | 3.09× | Travel & Leisure |
| Tattoos | 1.52× | Fashion & Accessoires |
| Saatchi Gallery | 4.91× | Arts & Culture |
| Day trading | 5.04× | Business & Career |
| Rose | 2.97× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Family Orientation | CONSERVATISM | 1.19 |
| Risk Appetite | THRILL | 1.17 |
| Quality Awareness | PREMIUM | 1.15 |
| Creativity | OPEN | 1.1 |
| Design Affinity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
See Bed audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.