Bed Audience in United Kingdom
Bed has an estimated audience of 15,007,240 people in United Kingdom. 67.9% are female, 32.1% are male, average age 44.5. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Real property, Weddings, WhatsApp, Home Appliances, Hobby.
The average Bed fan in United Kingdom is 44.5 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Real property, Weddings, WhatsApp, with strongest over-indexing on Real property (3.19× the country average). Demographically, the Bed audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bed fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 44.5 |
| Estimated audience size | 15,007,240 |
Audience persona
The typical Bed fan in United Kingdom is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,255,431 | 0.92× |
| Yorkshire and the Humber | 1,842,012 | 1.53× |
| South East | 1,714,078 | 0.85× |
| Scotland | 1,421,290 | 1.05× |
| East of England | 1,084,502 | 0.79× |
| West Midlands | 951,381 | 1.48× |
| South West | 938,688 | 0.76× |
| Wales | 935,242 | 1.09× |
| East Midlands | 900,905 | 0.85× |
| North West | 766,979 | 0.48× |
| North East | 735,677 | 1.26× |
| Northern Ireland | 434,339 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 3.19× | Home & Garden |
| Weddings | 1.84× | Kids & Family |
| 1.83× | Internet & Social Media | |
| Home Appliances | 1.85× | Home & Garden |
| Hobby | 1.53× | Home & Garden |
| IKEA | 1.56× | Home & Garden |
| Refrigerator | 2.02× | Home & Garden |
| Purchase discount | 3.22× | Shopping |
| Lidl | 1.54× | Shopping |
| Kitchenware | 2.17× | Home & Garden |
| B&Q | 1.53× | Shopping |
| TK Maxx | 1.7× | Shopping |
| Expensive Taste | 2.1× | Business & Career |
| Children's clothing | 1.94× | Fashion & Accessoires |
| Blanket | 3.06× | Home & Garden |
| Garden furniture | 2× | Home & Garden |
| TripAdvisor | 1.57× | Travel & Leisure |
| La Roche-Posay | 4.21× | Beauty & Wellness |
| Mango | 2.92× | Shopping |
| Window blind | 2.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.29 |
| Indulgence | JOY | 1.18 |
| Family Orientation | CONSERVATISM | 1.18 |
| Price Sensitivity | PREMIUM | 1.15 |
| Creativity | OPEN | 1.14 |
| Design Affinity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
See Bed audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Bed have in United Kingdom?
Bed has an estimated audience of 15,007,240 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Bed fans?
67.9% of Bed fans are female, 32.1% are male, with an average age of 44.5 years.
Which brands do Bed fans like most?
Bed fans show strongest brand affinity for Real property (3.19×), Weddings (1.84×), and WhatsApp (1.83×) over the country average.
Where do Bed fans live in United Kingdom?
Bed fans in United Kingdom are most concentrated in England (reach 11,255,431), Yorkshire and the Humber (reach 1,842,012), and South East (reach 1,714,078). These three regions account for the largest share of the active audience.
What other brands do Bed fans also like?
Beyond Bed itself, the audience over-indexes on Weddings (1.84×), WhatsApp (1.83×), Home Appliances (1.85×), and Hobby (1.53×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.