A data profile of the people who buy, follow and care about Bed in United Kingdom — modelled from more than twelve digital signal sources. Bed has an estimated audience of 15,007,240 people in United Kingdom.
The average Bed fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Kitchen, Hobby, WhatsApp, with strongest over-indexing on Kitchen (1.92× the country average).
Demographically, the Bed audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bed fan in United Kingdom is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen.
The key figures that characterise the Bed profile in United Kingdom.
67.9% are female, 32.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 44.5 |
| Estimated audience size | 15,007,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Bed audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
Where the Bed audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~2M | 1.52× | |
| 02 | West Midlands | ~1M | 1.48× | |
| 03 | North East | ~700K | 1.25× | |
| 04 | Wales | ~900K | 1.09× | |
| 05 | Scotland | ~1.5M | 1.05× | |
| 06 | Northern Ireland | ~400K | 0.94× | |
| 07 | England | ~11M | 0.92× | |
| 08 | East Midlands | ~900K | 0.86× | |
| 09 | South East | ~1.5M | 0.85× | |
| 10 | East of England | ~1M | 0.79× | |
| 11 | South West | ~900K | 0.77× | |
| 12 | North West | ~800K | 0.49× |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Window blind | Home & Garden | 3.21× | ||
| 02 | Hot tub | Home & Garden | 2.74× | ||
| 03 | Refrigerator | Home & Garden | 2.70× | ||
| 04 | Esso | Cars & Mobility | 2.56× | ||
| 05 | Mother's Day | Kids & Family | 2.44× | ||
| 06 | Mattress | Home & Garden | 2.42× | ||
| 07 | Mobile home | Cars & Mobility | 2.36× | ||
| 08 | Internet & Social Media | 2.20× | |||
| 09 | Volunteering | Politics & Society | 2.07× | ||
| 10 | Hobby | Home & Garden | 2.01× | ||
| 11 | Wikipedia | Internet & Social Media | 1.98× | ||
| 12 | Kitchen | Home & Garden | 1.92× | ||
| 13 | Home Appliances | Home & Garden | 1.92× | ||
| 14 | Aldi | Shopping | 1.88× | ||
| 15 | IKEA | Home & Garden | 1.84× | ||
| 16 | William Hill (bookmaker) | Games | 1.83× | ||
| 17 | Distilled beverage | Food & Beverages | 1.78× | ||
| 18 | Discount stores | Shopping | 1.77× | ||
| 19 | Lidl | Shopping | 1.65× | ||
| 20 | Weddings | Kids & Family | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Community Orientation | OPEN | 0.85× |
Bed has an estimated audience of 15,007,240 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
67.9% of Bed fans are female, 32.1% are male, with an average age of 44.5 years.
Bed fans show strongest brand affinity for Kitchen (1.92×), Hobby (2.01×), and WhatsApp (2.2×) over the country average.
Bed fans in United Kingdom are most concentrated in England (reach ~11M), Yorkshire and the Humber (reach ~2M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Bed itself, the audience over-indexes on Hobby (2.01×), WhatsApp (2.2×), Refrigerator (2.7×), and Aldi (1.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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