A data profile of the people who buy, follow and care about Bed in Canada — modelled from more than twelve digital signal sources. Bed has an estimated audience of 5,680,083 people in Canada.
The average Bed fan in Canada is 41.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include IKEA, Real property, Home Appliances, with strongest over-indexing on IKEA (2.03× the country average).
Demographically, the Bed audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Bed fan in Canada is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Bed profile in Canada.
60.9% are female, 39.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 41.7 |
| Estimated audience size | 5,680,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Bed audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
Where the Bed audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.48× | |
| 02 | Manitoba | ~300K | 1.20× | |
| 03 | British Columbia | ~1M | 1.19× | |
| 04 | Alberta | ~800K | 1.13× | |
| 05 | New Brunswick | ~100K | 1.02× | |
| 06 | Saskatchewan | ~200K | 1.01× | |
| 07 | Nova Scotia | ~200K | 0.94× | |
| 08 | Prince Edward Island | ~20K | 0.87× | |
| 09 | Newfoundland and Labrador | ~70K | 0.79× | |
| 10 | Quebec | ~700K | 0.55× |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 2.78× | ||
| 02 | Mineral water | Food & Beverages | 2.72× | ||
| 03 | Blanket | Home & Garden | 2.65× | ||
| 04 | Hypermarket | Shopping | 2.55× | ||
| 05 | Microwave oven | Home & Garden | 2.43× | ||
| 06 | Kitchenware | Home & Garden | 2.40× | ||
| 07 | Ugg boots | Fashion & Accessoires | 2.26× | ||
| 08 | Real property | Home & Garden | 2.07× | ||
| 09 | IKEA | Home & Garden | 2.03× | ||
| 10 | Hardware store | Home & Garden | 1.90× | ||
| 11 | Home Appliances | Home & Garden | 1.89× | ||
| 12 | Western Union | Business & Career | 1.82× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.74× | ||
| 14 | Refrigerator | Home & Garden | 1.71× | ||
| 15 | Innovation | Business & Career | 1.67× | ||
| 16 | First class travel | Travel & Leisure | 1.65× | ||
| 17 | HomeSense | Home & Garden | 1.64× | ||
| 18 | Pharmacy | Business & Career | 1.63× | ||
| 19 | Cabinetry | Home & Garden | 1.60× | ||
| 20 | Kijiji | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.31× | |
| Family Orientation | CONSERVATISM | 1.77× | |
| Convenience Orientation | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Social Media Usage | JOY | 0.86× |
Bed has an estimated audience of 5,680,083 people in Canada, concentrated in Ontario and British Columbia.
60.9% of Bed fans are female, 39.1% are male, with an average age of 41.7 years.
Bed fans show strongest brand affinity for IKEA (2.03×), Real property (2.07×), and Home Appliances (1.89×) over the country average.
Bed fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Bed itself, the audience over-indexes on Real property (2.07×), Home Appliances (1.89×), Hardware store (1.9×), and Kitchenware (2.4×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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