A data profile of the people who buy, follow and care about Refrigerator in Canada — modelled from more than twelve digital signal sources. Refrigerator has an estimated audience of 3,669,510 people in Canada.
The average Refrigerator fan in Canada is 45.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Microwave oven, Countertop, Cabinetry, with strongest over-indexing on Microwave oven (5.02× the country average).
Demographically, the Refrigerator audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Refrigerator fan in Canada is more female, around 45.8 years old, with strong Individualism tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Refrigerator profile in Canada.
59.4% are female, 40.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 45.8 |
| Estimated audience size | 3,669,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Refrigerator audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.4% |
| United Kingdom | 5.4% |
Where the Refrigerator audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.42× | |
| 02 | British Columbia | ~600K | 1.17× | |
| 03 | Alberta | ~500K | 1.15× | |
| 04 | Newfoundland and Labrador | ~60K | 1.09× | |
| 05 | Nova Scotia | ~100K | 1.03× | |
| 06 | New Brunswick | ~90K | 1.02× | |
| 07 | Manitoba | ~100K | 0.94× | |
| 08 | Saskatchewan | ~100K | 0.92× | |
| 09 | Prince Edward Island | ~10K | 0.80× | |
| 10 | Quebec | ~600K | 0.64× |
The strongest cross-interests of the Refrigerator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 5.02× | ||
| 02 | Steve Buscemi | Movies & TV | 5.01× | ||
| 03 | Dishwasher | Home & Garden | 4.25× | ||
| 04 | Countertop | Home & Garden | 4.06× | ||
| 05 | Sink | Home & Garden | 3.34× | ||
| 06 | Cabinetry | Home & Garden | 3.23× | ||
| 07 | Stove | Home & Garden | 3.17× | ||
| 08 | Kitchen stove | Home & Garden | 2.93× | ||
| 09 | Oven | Home & Garden | 2.34× | ||
| 10 | Lodging | Travel & Leisure | 2.26× | ||
| 11 | HomeSense | Home & Garden | 1.98× | ||
| 12 | Bathroom | Home & Garden | 1.95× | ||
| 13 | Water | Food & Beverages | 1.73× | ||
| 14 | Bed | Home & Garden | 1.71× | ||
| 15 | MSN | News | 1.60× | ||
| 16 | Giant Tiger | Shopping | 1.60× | ||
| 17 | Home Appliances | Home & Garden | 1.59× | ||
| 18 | Staples Inc. | Business & Career | 1.59× | ||
| 19 | Save-On-Foods | Food & Beverages | 1.58× | ||
| 20 | Loto-Québec | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.39× | |
| Urban Lifestyle | OPEN | 1.37× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.48× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Convenience Orientation | PREMIUM | 0.82× |
Refrigerator has an estimated audience of 3,669,510 people in Canada, concentrated in Ontario and British Columbia.
59.4% of Refrigerator fans are female, 40.6% are male, with an average age of 45.8 years.
Refrigerator fans show strongest brand affinity for Microwave oven (5.02×), Countertop (4.06×), and Cabinetry (3.23×) over the country average.
Refrigerator fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~600K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Refrigerator itself, the audience over-indexes on Countertop (4.06×), Cabinetry (3.23×), Sink (3.34×), and Stove (3.17×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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