Home Appliances Audience in Canada
Home Appliances has an estimated audience of 7,041,893 people in Canada. 53.5% are female, 46.5% are male, average age 45.1. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Rona, Home Hardware, Garden, Kitchen, Costco.
The average Home Appliances fan in Canada is 45.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Rona, Home Hardware, Garden, with strongest over-indexing on Rona (2.24× the country average). Demographically, the Home Appliances audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home Appliances fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 45.1 |
| Estimated audience size | 7,041,893 |
Audience persona
The typical Home Appliances fan in Canada is balanced, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rona.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,697,399 | 1.59× |
| British Columbia | 1,886,941 | 1.79× |
| Quebec | 1,549,014 | 0.92× |
| Alberta | 925,252 | 1.06× |
| Manitoba | 236,427 | 0.9× |
| Saskatchewan | 208,247 | 0.93× |
| Nova Scotia | 188,186 | 0.9× |
| New Brunswick | 147,120 | 0.91× |
| Newfoundland and Labrador | 101,334 | 0.95× |
| Prince Edward Island | 33,566 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rona | 2.24× | Home & Garden |
| Home Hardware | 1.98× | Home & Garden |
| Garden | 1.69× | Home & Garden |
| Kitchen | 1.62× | Home & Garden |
| Costco | 1.67× | Shopping |
| Renovation | 1.71× | Home & Garden |
| Giant Tiger | 2.03× | Shopping |
| IKEA | 1.66× | Home & Garden |
| Kitchen stove | 2.55× | Home & Garden |
| Household | 1.97× | Home & Garden |
| Bed | 1.89× | Home & Garden |
| Bathroom | 1.87× | Home & Garden |
| Bedroom | 2.12× | Home & Garden |
| Living room | 2.25× | Home & Garden |
| Staples (Canada) | 1.67× | Business & Career |
| Hardware store | 1.8× | Home & Garden |
| Refrigerator | 2.2× | Home & Garden |
| The Brick | 2.27× | Shopping |
| Save-On-Foods | 1.62× | Food & Beverages |
| Patio | 1.98× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.95 |
| Early Adopter Mentality | POWER | 1.66 |
| Travelling | THRILL | 1.43 |
| Need for Security | CONSERVATISM | 1.3 |
| Career Orientation | POWER | 1.29 |
| Individualism | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
See Home Appliances audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Home Appliances have in Canada?
Home Appliances has an estimated audience of 7,041,893 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Home Appliances fans?
53.5% of Home Appliances fans are female, 46.5% are male, with an average age of 45.1 years.
Which brands do Home Appliances fans like most?
Home Appliances fans show strongest brand affinity for Rona (2.24×), Home Hardware (1.98×), and Garden (1.69×) over the country average.
Where do Home Appliances fans live in Canada?
Home Appliances fans in Canada are most concentrated in Ontario (reach 4,697,399), British Columbia (reach 1,886,941), and Quebec (reach 1,549,014). These three regions account for the largest share of the active audience.
What other brands do Home Appliances fans also like?
Beyond Home Appliances itself, the audience over-indexes on Home Hardware (1.98×), Garden (1.69×), Kitchen (1.62×), and Costco (1.67×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.