A data profile of the people who buy, follow and care about Home Appliances in Canada — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 7,041,893 people in Canada.
The average Home Appliances fan in Canada is 45.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Rona, Home Hardware, Garden, with strongest over-indexing on Rona (2.24× the country average).
Demographically, the Home Appliances audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Home Appliances fan in Canada is balanced, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rona.
The key figures that characterise the Home Appliances profile in Canada.
53.5% are female, 46.5% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 45.1 |
| Estimated audience size | 7,041,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Home Appliances audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
Where the Home Appliances audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 1.79× | |
| 02 | Ontario | ~4.5M | 1.59× | |
| 03 | Alberta | ~900K | 1.06× | |
| 04 | Prince Edward Island | ~30K | 0.97× | |
| 05 | Newfoundland and Labrador | ~100K | 0.95× | |
| 06 | Saskatchewan | ~200K | 0.93× | |
| 07 | Quebec | ~1.5M | 0.92× | |
| 08 | New Brunswick | ~100K | 0.91× | |
| 09 | Manitoba | ~200K | 0.90× | |
| 10 | Nova Scotia | ~200K | 0.90× |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen stove | Home & Garden | 2.55× | ||
| 02 | The Brick | Shopping | 2.27× | ||
| 03 | Living room | Home & Garden | 2.25× | ||
| 04 | Rona | Home & Garden | 2.24× | ||
| 05 | Refrigerator | Home & Garden | 2.20× | ||
| 06 | Bedroom | Home & Garden | 2.12× | ||
| 07 | Giant Tiger | Shopping | 2.03× | ||
| 08 | Home Hardware | Home & Garden | 1.98× | ||
| 09 | Patio | Home & Garden | 1.98× | ||
| 10 | Household | Home & Garden | 1.97× | ||
| 11 | Bed | Home & Garden | 1.89× | ||
| 12 | Bathroom | Home & Garden | 1.87× | ||
| 13 | Hardware store | Home & Garden | 1.80× | ||
| 14 | Renovation | Home & Garden | 1.71× | ||
| 15 | Garden | Home & Garden | 1.69× | ||
| 16 | Costco | Shopping | 1.67× | ||
| 17 | Staples (Canada) | Business & Career | 1.67× | ||
| 18 | IKEA | Home & Garden | 1.66× | ||
| 19 | Kitchen | Home & Garden | 1.62× | ||
| 20 | Save-On-Foods | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.95× | |
| Early Adopter Mentality | POWER | 1.66× | |
| Travelling | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.62× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Convenience Orientation | PREMIUM | 0.83× |
Home Appliances has an estimated audience of 7,041,893 people in Canada, concentrated in Ontario and British Columbia.
53.5% of Home Appliances fans are female, 46.5% are male, with an average age of 45.1 years.
Home Appliances fans show strongest brand affinity for Rona (2.24×), Home Hardware (1.98×), and Garden (1.69×) over the country average.
Home Appliances fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~2M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Home Appliances itself, the audience over-indexes on Home Hardware (1.98×), Garden (1.69×), Kitchen (1.62×), and Costco (1.67×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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