A data profile of the people who buy, follow and care about Costco in Canada — modelled from more than twelve digital signal sources. Costco has an estimated audience of 7,882,883 people in Canada.
The average Costco fan in Canada is 41.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Dollarama, Save-On-Foods, Staples Inc., with strongest over-indexing on Dollarama (2.17× the country average).
Demographically, the Costco audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Costco fan in Canada is more female, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Dollarama.
The key figures that characterise the Costco profile in Canada.
63.6% are female, 36.4% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 41.7 |
| Estimated audience size | 7,882,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Costco audience comes from Canada.
| Country | Share |
|---|---|
| United States | 53.1% |
| United Kingdom | 8.0% |
| Canada | 5.8% |
Where the Costco audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~1.5M | 1.38× | |
| 02 | Quebec | ~2.5M | 1.34× | |
| 03 | Ontario | ~4M | 1.18× | |
| 04 | British Columbia | ~1.5M | 1.18× | |
| 05 | New Brunswick | ~200K | 1.12× | |
| 06 | Saskatchewan | ~200K | 0.99× | |
| 07 | Manitoba | ~300K | 0.85× | |
| 08 | Nova Scotia | ~200K | 0.83× | |
| 09 | Newfoundland and Labrador | ~90K | 0.77× | |
| 10 | Prince Edward Island | ~10K | 0.37× |
The strongest cross-interests of the Costco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | No frills | Business & Career | 2.30× | ||
| 02 | Dollarama | Shopping | 2.17× | ||
| 03 | Boost Juice | Food & Beverages | 2.10× | ||
| 04 | EB Games | Games | 1.99× | ||
| 05 | Save-On-Foods | Food & Beverages | 1.83× | ||
| 06 | Real Canadian Superstore | Shopping | 1.78× | ||
| 07 | Rexall | Shopping | 1.76× | ||
| 08 | Marshalls | Fashion & Accessoires | 1.72× | ||
| 09 | FreshCo | Shopping | 1.68× | ||
| 10 | Staples Inc. | Business & Career | 1.67× | ||
| 11 | HomeSense | Home & Garden | 1.67× | ||
| 12 | Loblaw Companies | Shopping | 1.63× | ||
| 13 | Sobeys | Food & Beverages | 1.62× | ||
| 14 | Staples (Canada) | Business & Career | 1.59× | ||
| 15 | Petro-Canada | Cars & Mobility | 1.58× | ||
| 16 | Google Maps | Internet & Social Media | 1.58× | ||
| 17 | Giant Tiger | Shopping | 1.58× | ||
| 18 | Air Transat | Travel & Leisure | 1.57× | ||
| 19 | Esso | Cars & Mobility | 1.55× | ||
| 20 | London Drugs | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.29× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.74× | |
| Travelling | THRILL | 0.75× | |
| Family Orientation | CONSERVATISM | 0.81× |
Costco's target market in Canada covers an estimated 7,882,883 people, concentrated in Ontario and Quebec.
63.6% of the Costco audience are female, 36.4% are male, with an average age of 41.7 years.
Costco fans show strongest brand affinity for Dollarama (2.17×), Save-On-Foods (1.83×), and Staples Inc. (1.67×) over the country average.
Costco fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~2.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Costco itself, the audience over-indexes on Save-On-Foods (1.83×), Staples Inc. (1.67×), Staples (Canada) (1.59×), and Petro-Canada (1.58×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Costco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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