Costco Audience in Canada
Costco has an estimated audience of 7,882,883 people in Canada. 63.6% are female, 36.4% are male, average age 41.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Dollarama, Save-On-Foods, Staples Inc., Staples (Canada), Petro-Canada.
The average Costco fan in Canada is 41.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Dollarama, Save-On-Foods, Staples Inc., with strongest over-indexing on Dollarama (2.17× the country average). Demographically, the Costco audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Costco fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 41.7 |
| Estimated audience size | 7,882,883 |
Audience persona
The typical Costco fan in Canada is more female, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Dollarama.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,912,009 | 1.18× |
| Quebec | 2,536,709 | 1.34× |
| British Columbia | 1,387,449 | 1.18× |
| Alberta | 1,340,069 | 1.38× |
| Manitoba | 250,640 | 0.85× |
| Saskatchewan | 246,450 | 0.99× |
| New Brunswick | 204,042 | 1.12× |
| Nova Scotia | 194,764 | 0.83× |
| Newfoundland and Labrador | 92,647 | 0.77× |
| Prince Edward Island | 14,156 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dollarama | 2.17× | Shopping |
| Save-On-Foods | 1.83× | Food & Beverages |
| Staples Inc. | 1.67× | Business & Career |
| Staples (Canada) | 1.59× | Business & Career |
| Petro-Canada | 1.58× | Cars & Mobility |
| Esso | 1.55× | Cars & Mobility |
| Google Maps | 1.58× | Internet & Social Media |
| HomeSense | 1.67× | Home & Garden |
| Giant Tiger | 1.58× | Shopping |
| London Drugs | 1.51× | Shopping |
| Air Transat | 1.57× | Travel & Leisure |
| Marshalls | 1.72× | Fashion & Accessoires |
| Boost Juice | 2.1× | Food & Beverages |
| FreshCo | 1.68× | Shopping |
| Real Canadian Superstore | 1.78× | Shopping |
| Sobeys | 1.62× | Food & Beverages |
| Rexall | 1.76× | Shopping |
| Loblaw Companies | 1.63× | Shopping |
| No frills | 2.3× | Business & Career |
| President's Choice Financial | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.29 |
| Early Adopter Mentality | POWER | 1.19 |
| Need for Security | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.13 |
| Convenience Orientation | PREMIUM | 1.11 |
| Patriotism | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.4% |
| United Kingdom | 7.9% |
| Canada | 5.7% |
See Costco audiences in other countries
More Supermarket audiences in Canada
- Walmart (8,975,391)
- Circle K (4,347,493)
- FreshCo (3,444,057)
- Real Canadian Superstore (2,967,342)
- Whole Foods Market (2,611,231)
Frequently asked questions
How many fans does Costco have in Canada?
Costco has an estimated audience of 7,882,883 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Costco fans?
63.6% of Costco fans are female, 36.4% are male, with an average age of 41.7 years.
Which brands do Costco fans like most?
Costco fans show strongest brand affinity for Dollarama (2.17×), Save-On-Foods (1.83×), and Staples Inc. (1.67×) over the country average.
Where do Costco fans live in Canada?
Costco fans in Canada are most concentrated in Ontario (reach 3,912,009), Quebec (reach 2,536,709), and British Columbia (reach 1,387,449). These three regions account for the largest share of the active audience.
What other brands do Costco fans also like?
Beyond Costco itself, the audience over-indexes on Save-On-Foods (1.83×), Staples Inc. (1.67×), Staples (Canada) (1.59×), and Petro-Canada (1.58×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Costco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.