Household Audience in Canada
Household has an estimated audience of 5,356,901 people in Canada. 56.1% are female, 43.9% are male, average age 44.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Home Appliances, Renovation, IKEA, Real property, Kitchenware.
The average Household fan in Canada is 44.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Home Appliances, Renovation, IKEA, with strongest over-indexing on Home Appliances (1.97× the country average). Demographically, the Household audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Household fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 44.2 |
| Estimated audience size | 5,356,901 |
Audience persona
The typical Household fan in Canada is more female, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Home Appliances.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,900,619 | 1.29× |
| Quebec | 1,603,505 | 1.25× |
| British Columbia | 1,128,165 | 1.41× |
| Alberta | 728,380 | 1.1× |
| Manitoba | 193,575 | 0.97× |
| Saskatchewan | 163,799 | 0.97× |
| Nova Scotia | 146,732 | 0.92× |
| New Brunswick | 115,488 | 0.93× |
| Newfoundland and Labrador | 75,933 | 0.93× |
| Prince Edward Island | 25,736 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Appliances | 1.97× | Home & Garden |
| Renovation | 1.64× | Home & Garden |
| IKEA | 1.53× | Home & Garden |
| Real property | 1.73× | Home & Garden |
| Kitchenware | 2.41× | Home & Garden |
| Microwave oven | 2.67× | Home & Garden |
| Mortgage loans | 1.58× | Business & Career |
| Innovation | 1.94× | Business & Career |
| Hardware store | 1.62× | Home & Garden |
| Public transport | 1.91× | Cars & Mobility |
| Grilling | 1.54× | Food & Beverages |
| First-time buyer | 1.58× | Shopping |
| HomeSense | 1.53× | Home & Garden |
| Terraced house | 2.44× | Home & Garden |
| Sustainable energy | 2.11× | Home & Garden |
| Garden furniture | 2.12× | Home & Garden |
| Luxury real estate | 1.65× | Business & Career |
| Tradition | 1.57× | Politics & Society |
| Single-family detached home | 2.38× | Home & Garden |
| Home insurance | 1.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.28 |
| Family Orientation | CONSERVATISM | 1.89 |
| Convenience Orientation | PREMIUM | 1.75 |
| Indulgence | JOY | 1.64 |
| Tradition | CONSERVATISM | 1.57 |
| Sustainability | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
See Household audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Household have in Canada?
Household has an estimated audience of 5,356,901 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Household fans?
56.1% of Household fans are female, 43.9% are male, with an average age of 44.2 years.
Which brands do Household fans like most?
Household fans show strongest brand affinity for Home Appliances (1.97×), Renovation (1.64×), and IKEA (1.53×) over the country average.
Where do Household fans live in Canada?
Household fans in Canada are most concentrated in Ontario (reach 2,900,619), Quebec (reach 1,603,505), and British Columbia (reach 1,128,165). These three regions account for the largest share of the active audience.
What other brands do Household fans also like?
Beyond Household itself, the audience over-indexes on Renovation (1.64×), IKEA (1.53×), Real property (1.73×), and Kitchenware (2.41×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.