Household Audience in Spain
Household has an estimated audience of 5,989,801 people in Spain. 63.1% are female, 36.9% are male, average age 46.8. Top brand affinities: Singer-songwriter, MSN, Home Appliances, Aldi, Microwave oven.
Top brand affinities include Singer-songwriter, MSN, Home Appliances, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Household audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Household fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 46.8 |
| Estimated audience size | 5,989,801 |
Audience persona
The typical Household fan in Spain is more female, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.82× | News |
| Home Appliances | 3.78× | Home & Garden |
| Aldi | 3.7× | Shopping |
| Microwave oven | 8.43× | Home & Garden |
| Kitchenware | 5.44× | Home & Garden |
| Sports nutrition | 7.93× | Food & Beverages |
| Julio Iglesias | 2.94× | Music & Radio |
| TripAdvisor | 3.35× | Travel & Leisure |
| Movistar | 2.4× | Technology & Electronics |
| Lunch | 3.58× | Food & Beverages |
| Dishwasher | 6.64× | Home & Garden |
| CAC 40 | 2.87× | Business & Career |
| Smart device | 4.6× | Technology & Electronics |
| Renovation | 2.55× | Home & Garden |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Home improvement | 2× | Home & Garden |
| 1.89× | Internet & Social Media | |
| Stradivarius | 2.38× | Shopping |
| Apartment | 2.47× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.39 |
| DIY Mentality | THRILL | 1.81 |
| Family Orientation | CONSERVATISM | 1.69 |
| Convenience Orientation | PREMIUM | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
See Household audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.