A data profile of the people who buy, follow and care about Household in Spain — modelled from more than twelve digital signal sources. Household has an estimated audience of 5,989,801 people in Spain.
Household has an estimated audience of 5,989,801 people in Spain. 63.1% are female, 36.9% are male, average age 46.8. Top brand affinities: Microwave oven, Home Appliances, HVAC, Kitchenware, Refrigerator.
Top brand affinities include Microwave oven, Home Appliances, HVAC, with strongest over-indexing on Microwave oven (10.43× the country average).
Demographically, the Household audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Household fan in Spain is more female, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Household profile in Spain.
63.1% are female, 36.9% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 46.8 |
| Estimated audience size | 5,989,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 35% |
of the worldwide Household audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Household audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 10.43× | ||
| 02 | Convenience food | Food & Beverages | 8.63× | ||
| 03 | Floral design | Home & Garden | 7.27× | ||
| 04 | Dishwasher | Home & Garden | 6.78× | ||
| 05 | HVAC | Home & Garden | 4.96× | ||
| 06 | Kitchenware | Home & Garden | 4.65× | ||
| 07 | Household goods | Home & Garden | 4.38× | ||
| 08 | Refrigerator | Home & Garden | 4.05× | ||
| 09 | Smart device | Technology & Electronics | 3.63× | ||
| 10 | Washing machine | Home & Garden | 3.48× | ||
| 11 | Home Appliances | Home & Garden | 3.15× | ||
| 12 | Flower bouquet | Home & Garden | 3.10× | ||
| 13 | Volunteering | Politics & Society | 3.05× | ||
| 14 | Apartment | Business & Career | 2.82× | ||
| 15 | Modern architecture | Arts & Culture | 2.63× | ||
| 16 | Renovation | Home & Garden | 1.97× | ||
| 17 | Aldi | Shopping | 1.92× | ||
| 18 | Home improvement | Home & Garden | 1.88× | ||
| 19 | Internet & Social Media | 1.73× | |||
| 20 | IBEX 35 | Business & Career | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.70× | |
| Convenience Orientation | PREMIUM | 2.42× | |
| Indulgence | JOY | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Mindfulness | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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