A data profile of the people who buy, follow and care about Household in India — modelled from more than twelve digital signal sources. Household has an estimated audience of 7,198,268 people in India.
Household has an estimated audience of 7,198,268 people in India. 31.6% are female, 68.4% are male, average age 34.4. Top brand affinities: Hypermarket, Instant messaging, Home Appliances, Cabinetry, Home improvement.
Top brand affinities include Hypermarket, Instant messaging, Home Appliances, with strongest over-indexing on Hypermarket (4.08× the country average).
Demographically, the Household audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Household fan in India is more male, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for Hypermarket.
The key figures that characterise the Household profile in India.
31.6% are female, 68.4% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 34.4 |
| Estimated audience size | 7,198,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Household audience comes from India.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Household audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AmazonFresh | Shopping | 4.99× | ||
| 02 | Hypermarket | Shopping | 4.08× | ||
| 03 | Kitchenware | Home & Garden | 2.71× | ||
| 04 | Cabinetry | Home & Garden | 2.66× | ||
| 05 | Microwave oven | Home & Garden | 2.46× | ||
| 06 | Lodging | Travel & Leisure | 2.30× | ||
| 07 | Seafood | Food & Beverages | 2.30× | ||
| 08 | Genetics | Kids & Family | 2.27× | ||
| 09 | Renovation | Home & Garden | 2.23× | ||
| 10 | Pizza | Food & Beverages | 2.13× | ||
| 11 | Home Appliances | Home & Garden | 1.96× | ||
| 12 | Refrigerator | Home & Garden | 1.93× | ||
| 13 | Leather | Fashion & Accessoires | 1.82× | ||
| 14 | Home improvement | Home & Garden | 1.75× | ||
| 15 | Apartment | Business & Career | 1.74× | ||
| 16 | Meat | Food & Beverages | 1.74× | ||
| 17 | Instant messaging | Internet & Social Media | 1.67× | ||
| 18 | Innovation | Business & Career | 1.61× | ||
| 19 | Skirt | Fashion & Accessoires | 1.57× | ||
| 20 | Vegetable | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.96× | |
| Convenience Orientation | PREMIUM | 2.75× | |
| DIY Mentality | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Spirituality | BALANCE | 0.85× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Household. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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