A data profile of the people who buy, follow and care about Innovation in India — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 8,755,271 people in India.
The average Innovation fan in India is 32.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include International Chamber of Commerce, Asia Cup, Gemini, with strongest over-indexing on International Chamber of Commerce (2.57× the country average).
Demographically, the Innovation audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Need for Security, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Innovation fan in India is more male, around 32.7 years old, with strong Need for Security tendencies and a notable affinity for International Chamber of Commerce.
The key figures that characterise the Innovation profile in India.
22.7% are female, 77.3% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 32.7 |
| Estimated audience size | 8,755,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Innovation audience comes from India.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
Where the Innovation audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nagaland | ~9K | 1.48× | |
| 02 | Assam | ~100K | 1.40× | |
| 03 | Tamil Nadu | ~300K | 1.32× | |
| 04 | Meghalaya | ~10K | 1.26× | |
| 05 | Manipur | ~10K | 1.17× | |
| 06 | Andhra Pradesh | ~100K | 1.16× | |
| 07 | Arunachal Pradesh | ~6K | 1.14× | |
| 08 | Karnataka | ~200K | 1.13× | |
| 09 | Maharashtra | ~500K | 1.10× | |
| 10 | Tripura | ~10K | 1.10× | |
| 11 | Telangana | ~100K | 1.00× | |
| 12 | Mizoram | ~6K | 0.94× | |
| 13 | Gujarat | ~200K | 0.93× | |
| 14 | Madhya Pradesh | ~200K | 0.93× | |
| 15 | Uttarakhand | ~40K | 0.93× | |
| 16 | Sikkim | ~4K | 0.92× | |
| 17 | Haryana | ~100K | 0.91× | |
| 18 | Uttar Pradesh | ~400K | 0.90× | |
| 19 | Goa | ~8K | 0.90× | |
| 20 | Chhattisgarh | ~50K | 0.89× | |
| 21 | Punjab (region) | ~100K | 0.88× | |
| 22 | Himachal Pradesh | ~30K | 0.85× | |
| 23 | Kerala | ~100K | 0.84× | |
| 24 | Jharkhand | ~60K | 0.83× | |
| 25 | Jammu and Kashmir | ~30K | 0.83× | |
| 26 | Rajasthan | ~200K | 0.82× | |
| 27 | Odisha | ~80K | 0.80× | |
| 28 | Bihar | ~100K | 0.76× | |
| 29 | West Bengal | ~200K | 0.74× |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International Chamber of Commerce | Business & Career | 2.57× | ||
| 02 | Gemini | Technology & Electronics | 2.46× | ||
| 03 | Stock exchange | Business & Career | 2.46× | ||
| 04 | Share (finance) | Business & Career | 2.37× | ||
| 05 | Mutual fund | Business & Career | 2.33× | ||
| 06 | Database | Technology & Electronics | 2.27× | ||
| 07 | Financial plan | Movies & TV | 2.26× | ||
| 08 | Artificial intelligence | Technology & Electronics | 2.16× | ||
| 09 | TradingView | Business & Career | 2.09× | ||
| 10 | Asia Cup | Sports | 2.08× | ||
| 11 | Money | Business & Career | 2.05× | ||
| 12 | Option (finance) | Business & Career | 1.91× | ||
| 13 | Breaking news | Movies & TV | 1.88× | ||
| 14 | Education | Business & Career | 1.80× | ||
| 15 | Serial (podcast) | Music & Radio | 1.74× | ||
| 16 | Instant messaging | Internet & Social Media | 1.72× | ||
| 17 | Sanskrit | Politics & Society | 1.71× | ||
| 18 | Outdoor recreation | Sports | 1.56× | ||
| 19 | FIFA World Cup | Sports | 1.55× | ||
| 20 | Dharmendra | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.01× | |
| Sustainability | BALANCE | 1.84× | |
| Community Orientation | OPEN | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.08× | |
| Pet Ownership | JOY | 1.12× | |
| Creativity | OPEN | 1.16× |
Innovation has an estimated audience of 8,755,271 people in India, concentrated in Maharashtra and Uttar Pradesh.
22.7% of Innovation fans are female, 77.3% are male, with an average age of 32.7 years.
Innovation fans show strongest brand affinity for International Chamber of Commerce (2.57×), Asia Cup (2.08×), and Gemini (2.46×) over the country average.
Innovation fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~400K), and Tamil Nadu (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Innovation itself, the audience over-indexes on Asia Cup (2.08×), Gemini (2.46×), Education (1.8×), and FIFA World Cup (1.55×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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