A data profile of the people who buy, follow and care about Innovation in Austria — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 1,195,216 people in Austria.
The average Innovation fan in Austria is 42.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Bild, Google Maps, Google, with strongest over-indexing on Bild (1.53× the country average).
Demographically, the Innovation audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Innovation fan in Austria is balanced, around 42.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bild.
The key figures that characterise the Innovation profile in Austria.
45.3% are female, 54.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 42.4 |
| Estimated audience size | 1,195,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Innovation audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
Where the Innovation audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.16× | |
| 02 | Upper Austria | ~200K | 1.08× | |
| 03 | Salzburg | ~80K | 1.02× | |
| 04 | Styria | ~100K | 1.01× | |
| 05 | Vorarlberg | ~40K | 1.01× | |
| 06 | Carinthia (state) | ~60K | 0.97× | |
| 07 | Lower Austria | ~200K | 0.96× | |
| 08 | Burgenland | ~30K | 0.96× | |
| 09 | Tyrol | ~80K | 0.93× |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business incubator | Business & Career | 6.82× | ||
| 02 | Investment banking | Business & Career | 4.45× | ||
| 03 | Sustainable energy | Home & Garden | 3.79× | ||
| 04 | Renewable energy | Business & Career | 3.49× | ||
| 05 | Small and medium enterprises | Business & Career | 3.48× | ||
| 06 | Efficient energy use | Technology & Electronics | 3.25× | ||
| 07 | Database | Technology & Electronics | 3.19× | ||
| 08 | Investor | Business & Career | 3.08× | ||
| 09 | Wien Energie | Home & Garden | 2.56× | ||
| 10 | Wikipedia | Internet & Social Media | 2.36× | ||
| 11 | Investment | Business & Career | 2.24× | ||
| 12 | Erste Bank | Business & Career | 2.18× | ||
| 13 | Der Standard | News | 2.02× | ||
| 14 | Chat GPT | Technology & Electronics | 1.99× | ||
| 15 | Obi (store) | Shopping | 1.72× | ||
| 16 | Automobiles | Cars & Mobility | 1.71× | ||
| 17 | Internet & Social Media | 1.70× | |||
| 18 | Nature | Home & Garden | 1.66× | ||
| 19 | Google Maps | Internet & Social Media | 1.54× | ||
| 20 | Bild | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.16× | |
| Mindfulness | BALANCE | 1.68× | |
| Social Media Usage | JOY | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Luxury Orientation | PREMIUM | 1.18× |
Innovation has an estimated audience of 1,195,216 people in Austria, concentrated in Vienna and Upper Austria.
45.3% of Innovation fans are female, 54.7% are male, with an average age of 42.4 years.
Innovation fans show strongest brand affinity for Bild (1.53×), Google Maps (1.54×), and Google (1.7×) over the country average.
Innovation fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Innovation itself, the audience over-indexes on Google Maps (1.54×), Google (1.7×), Der Standard (2.02×), and Sustainable energy (3.79×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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