A data profile of the people who buy, follow and care about Sustainable energy in Austria — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 882,957 people in Austria.
The average Sustainable energy fan in Austria is 41.0 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Renewable energy, Efficient energy use, Solar panel, with strongest over-indexing on Renewable energy (12.17× the country average).
Demographically, the Sustainable energy audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Sustainable energy fan in Austria is balanced, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Sustainable energy profile in Austria.
47.3% are female, 52.7% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 41.0 |
| Estimated audience size | 882,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Sustainable energy audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 8.9% |
| Italy | 8.3% |
Where the Sustainable energy audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.16× | |
| 02 | Vorarlberg | ~30K | 1.08× | |
| 03 | Carinthia (state) | ~50K | 1.06× | |
| 04 | Salzburg | ~60K | 1.02× | |
| 05 | Tyrol | ~60K | 0.98× | |
| 06 | Upper Austria | ~100K | 0.94× | |
| 07 | Lower Austria | ~100K | 0.93× | |
| 08 | Styria | ~100K | 0.90× | |
| 09 | Vienna | ~100K | 0.80× |
The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 14.45× | ||
| 02 | Solar panel | Home & Garden | 13.95× | ||
| 03 | Energy conservation | Home & Garden | 13.74× | ||
| 04 | Renewable energy | Business & Career | 12.17× | ||
| 05 | Photovoltaics | Home & Garden | 11.38× | ||
| 06 | Solar power | Home & Garden | 11.31× | ||
| 07 | Efficient energy use | Technology & Electronics | 10.83× | ||
| 08 | Fronius | Home & Garden | 10.53× | ||
| 09 | Electricity generation | Home & Garden | 10.34× | ||
| 10 | Balkonkraftwerk | Home & Garden | 8.05× | ||
| 11 | Digitizing | Technology & Electronics | 7.43× | ||
| 12 | Wien Energie | Home & Garden | 7.18× | ||
| 13 | Wiener Netze | Home & Garden | 7.18× | ||
| 14 | Database | Technology & Electronics | 6.70× | ||
| 15 | Saving | Business & Career | 6.26× | ||
| 16 | Bank99 | Business & Career | 4.14× | ||
| 17 | Spar (retailer) | Shopping | 1.73× | ||
| 18 | Kronen Zeitung | News | 1.57× | ||
| 19 | Billa (supermarket) | Shopping | 1.55× | ||
| 20 | Bild | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.29× |
Sustainable energy has an estimated audience of 882,957 people in Austria, concentrated in Vienna and Lower Austria.
47.3% of Sustainable energy fans are female, 52.7% are male, with an average age of 41.0 years.
Sustainable energy fans show strongest brand affinity for Renewable energy (12.17×), Efficient energy use (10.83×), and Solar panel (13.95×) over the country average.
Sustainable energy fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Sustainable energy itself, the audience over-indexes on Efficient energy use (10.83×), Solar panel (13.95×), Wien Energie (7.18×), and Solar power (11.31×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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