A data profile of the people who buy, follow and care about Efficient energy use in Austria — modelled from more than twelve digital signal sources. Efficient energy use has an estimated audience of 793,722 people in Austria.
The average Efficient energy use fan in Austria is 40.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Sustainable energy, Renewable energy, Solar panel, with strongest over-indexing on Sustainable energy (17.41× the country average).
Demographically, the Efficient energy use audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Efficient energy use fan in Austria is balanced, around 40.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Efficient energy use profile in Austria.
49.0% are female, 51.0% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 40.3 |
| Estimated audience size | 793,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Efficient energy use audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.4% |
| Germany | 10.3% |
| Italy | 7.1% |
Where the Efficient energy use audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~20K | 1.07× | |
| 02 | Upper Austria | ~100K | 1.05× | |
| 03 | Vorarlberg | ~30K | 1.05× | |
| 04 | Carinthia (state) | ~40K | 1.04× | |
| 05 | Vienna | ~200K | 0.97× | |
| 06 | Salzburg | ~50K | 0.97× | |
| 07 | Lower Austria | ~100K | 0.95× | |
| 08 | Styria | ~90K | 0.94× | |
| 09 | Tyrol | ~50K | 0.93× |
The strongest cross-interests of the Efficient energy use audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 17.41× | ||
| 02 | Energy conservation | Home & Garden | 17.10× | ||
| 03 | Solar panel | Home & Garden | 13.75× | ||
| 04 | Solar power | Home & Garden | 11.67× | ||
| 05 | Renewable energy | Business & Career | 10.33× | ||
| 06 | Photovoltaics | Home & Garden | 8.96× | ||
| 07 | Solar cell | Home & Garden | 8.52× | ||
| 08 | Balkonkraftwerk | Home & Garden | 8.31× | ||
| 09 | Photovoltaic system | Home & Garden | 8.02× | ||
| 10 | Electricity generation | Home & Garden | 7.79× | ||
| 11 | Fronius | Home & Garden | 7.43× | ||
| 12 | Wien Energie | Home & Garden | 6.28× | ||
| 13 | Wiener Netze | Home & Garden | 6.28× | ||
| 14 | Terrace (building) | Home & Garden | 5.36× | ||
| 15 | Electric motor | Cars & Mobility | 5.33× | ||
| 16 | Database | Technology & Electronics | 4.82× | ||
| 17 | Balcony | Home & Garden | 4.74× | ||
| 18 | Tesla Motors | Cars & Mobility | 4.60× | ||
| 19 | BYD Auto | Cars & Mobility | 3.43× | ||
| 20 | Google Maps | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 3.44× | |
| Luxury Orientation | PREMIUM | 1.36× | |
| Price Sensitivity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Travelling | THRILL | 0.88× |
Efficient energy use has an estimated audience of 793,722 people in Austria, concentrated in Vienna and Upper Austria.
49.0% of Efficient energy use fans are female, 51.0% are male, with an average age of 40.3 years.
Efficient energy use fans show strongest brand affinity for Sustainable energy (17.41×), Renewable energy (10.33×), and Solar panel (13.75×) over the country average.
Efficient energy use fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Efficient energy use itself, the audience over-indexes on Renewable energy (10.33×), Solar panel (13.75×), Solar power (11.67×), and Wien Energie (6.28×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Efficient energy use. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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