A data profile of the people who buy, follow and care about Wien Energie in Austria — modelled from more than twelve digital signal sources. Wien Energie has an estimated audience of 1,669,339 people in Austria.
The average Wien Energie fan in Austria is 39.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Sustainable energy, Efficient energy use, Solar power, with strongest over-indexing on Sustainable energy (7.18× the country average).
Demographically, the Wien Energie audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Wien Energie fan in Austria is balanced, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Wien Energie profile in Austria.
50.2% are female, 49.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 39.5 |
| Estimated audience size | 1,669,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 20% |
Where the Wien Energie audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~1.5M | 4.64× | |
| 02 | Lower Austria | ~400K | 1.88× | |
| 03 | Burgenland | ~30K | 0.77× | |
| 04 | Styria | ~100K | 0.61× | |
| 05 | Carinthia (state) | ~30K | 0.38× | |
| 06 | Vorarlberg | ~20K | 0.38× | |
| 07 | Upper Austria | ~70K | 0.33× | |
| 08 | Salzburg | ~40K | 0.31× | |
| 09 | Tyrol | ~30K | 0.27× |
The strongest cross-interests of the Wien Energie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 7.18× | ||
| 02 | Photovoltaic system | Home & Garden | 6.65× | ||
| 03 | Efficient energy use | Technology & Electronics | 6.28× | ||
| 04 | Plastic recycling | Politics & Society | 6.03× | ||
| 05 | Solar power | Home & Garden | 5.63× | ||
| 06 | Homeowner association | Business & Career | 5.56× | ||
| 07 | Solar panel | Home & Garden | 5.27× | ||
| 08 | BMW i3 | Cars & Mobility | 4.70× | ||
| 09 | Energy | Home & Garden | 2.98× | ||
| 10 | Solar energy | Home & Garden | 2.89× | ||
| 11 | Vehicle insurance | Cars & Mobility | 2.85× | ||
| 12 | Photovoltaics | Home & Garden | 2.73× | ||
| 13 | Cultural heritage | Politics & Society | 2.62× | ||
| 14 | Innovation | Business & Career | 2.56× | ||
| 15 | First class travel | Travel & Leisure | 2.45× | ||
| 16 | Renewable energy | Business & Career | 2.36× | ||
| 17 | Hardware store | Home & Garden | 1.82× | ||
| 18 | Home Appliances | Home & Garden | 1.59× | ||
| 19 | Renovation | Home & Garden | 1.56× | ||
| 20 | Škoda Auto | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.65× | |
| Career Orientation | POWER | 1.58× | |
| Quality Awareness | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Creativity | OPEN | 0.91× | |
| Price Sensitivity | PREMIUM | 0.95× |
Wien Energie's target market in Austria covers an estimated 1,669,339 people, concentrated in Vienna and Lower Austria.
50.2% of the Wien Energie audience are female, 49.8% are male, with an average age of 39.5 years.
Wien Energie fans show strongest brand affinity for Sustainable energy (7.18×), Efficient energy use (6.28×), and Solar power (5.63×) over the country average.
Wien Energie fans in Austria are most concentrated in Vienna (reach ~1.5M), Lower Austria (reach ~400K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Wien Energie itself, the audience over-indexes on Efficient energy use (6.28×), Solar power (5.63×), Photovoltaic system (6.65×), and Solar panel (5.27×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Wien Energie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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