A data profile of the people who buy, follow and care about Hardware store in Austria — modelled from more than twelve digital signal sources. Hardware store has an estimated audience of 825,600 people in Austria.
The average Hardware store fan in Austria is 40.5 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Obi (store), Zgonc, Hornbach, with strongest over-indexing on Obi (store) (4.02× the country average).
Demographically, the Hardware store audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Hardware store fan in Austria is more male, around 40.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Obi (store).
The key figures that characterise the Hardware store profile in Austria.
33.6% are female, 66.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 40.5 |
| Estimated audience size | 825,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Hardware store audience comes from Austria.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
Where the Hardware store audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~80K | 1.43× | |
| 02 | Salzburg | ~70K | 1.36× | |
| 03 | Vienna | ~200K | 1.02× | |
| 04 | Vorarlberg | ~30K | 1.02× | |
| 05 | Carinthia (state) | ~40K | 0.92× | |
| 06 | Lower Austria | ~100K | 0.87× | |
| 07 | Upper Austria | ~90K | 0.87× | |
| 08 | Styria | ~90K | 0.84× | |
| 09 | Burgenland | ~20K | 0.75× |
The strongest cross-interests of the Hardware store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flyer (pamphlet) | Business & Career | 12.72× | ||
| 02 | Husqvarna | Home & Garden | 7.36× | ||
| 03 | Drill | Home & Garden | 6.73× | ||
| 04 | Building material | Home & Garden | 5.57× | ||
| 05 | Lawn mower | Home & Garden | 5.45× | ||
| 06 | Power tool | Home & Garden | 5.42× | ||
| 07 | Solar panel | Home & Garden | 4.53× | ||
| 08 | Zgonc | Shopping | 4.52× | ||
| 09 | Obi (store) | Shopping | 4.02× | ||
| 10 | Solar power | Home & Garden | 3.93× | ||
| 11 | Hornbach | Shopping | 3.76× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.35× | ||
| 13 | Home improvement | Home & Garden | 2.14× | ||
| 14 | Bauhaus | Shopping | 2.11× | ||
| 15 | Garden | Home & Garden | 2.02× | ||
| 16 | Müller (company) | Food & Beverages | 1.94× | ||
| 17 | Internet & Social Media | 1.80× | |||
| 18 | Spar (retailer) | Shopping | 1.67× | ||
| 19 | Google Maps | Internet & Social Media | 1.63× | ||
| 20 | Austria | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.51× | |
| Mindfulness | BALANCE | 1.40× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Healthy Lifestyle | BALANCE | 0.50× | |
| Travelling | THRILL | 0.93× |
Hardware store has an estimated audience of 825,600 people in Austria, concentrated in Vienna and Lower Austria.
33.6% of Hardware store fans are female, 66.4% are male, with an average age of 40.5 years.
Hardware store fans show strongest brand affinity for Obi (store) (4.02×), Zgonc (4.52×), and Hornbach (3.76×) over the country average.
Hardware store fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Hardware store itself, the audience over-indexes on Zgonc (4.52×), Hornbach (3.76×), Spar (retailer) (1.67×), and Drill (6.73×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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