A data profile of the people who buy, follow and care about Resort in Austria — modelled from more than twelve digital signal sources. Resort has an estimated audience of 1,749,788 people in Austria.
The average Resort fan in Austria is 44.0 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Austrian Airlines, with strongest over-indexing on Kronen Zeitung (1.63× the country average).
Demographically, the Resort audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Resort fan in Austria is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Resort profile in Austria.
57.4% are female, 42.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 44.0 |
| Estimated audience size | 1,749,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Resort audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
Where the Resort audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~100K | 1.22× | |
| 02 | Vienna | ~400K | 1.08× | |
| 03 | Salzburg | ~100K | 1.04× | |
| 04 | Carinthia (state) | ~90K | 1.02× | |
| 05 | Burgenland | ~50K | 1.02× | |
| 06 | Lower Austria | ~200K | 0.99× | |
| 07 | Upper Austria | ~200K | 0.95× | |
| 08 | Vorarlberg | ~60K | 0.91× | |
| 09 | Styria | ~200K | 0.87× |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TripAdvisor | Travel & Leisure | 2.66× | ||
| 02 | Travel website | Travel & Leisure | 2.30× | ||
| 03 | Cruises | Travel & Leisure | 2.04× | ||
| 04 | Lingerie | Fashion & Accessoires | 1.96× | ||
| 05 | Sauna | Home & Garden | 1.92× | ||
| 06 | Austrian Airlines | Travel & Leisure | 1.89× | ||
| 07 | Italian cuisine | Food & Beverages | 1.89× | ||
| 08 | Lodging | Travel & Leisure | 1.84× | ||
| 09 | Spas | Beauty & Wellness | 1.76× | ||
| 10 | Hornbach | Shopping | 1.71× | ||
| 11 | Bicycle | Cars & Mobility | 1.69× | ||
| 12 | Cineplexx Cinemas | Movies & TV | 1.68× | ||
| 13 | Booking.com | Travel & Leisure | 1.65× | ||
| 14 | Kronen Zeitung | News | 1.63× | ||
| 15 | Distilled beverage | Food & Beverages | 1.63× | ||
| 16 | Hobby | Home & Garden | 1.56× | ||
| 17 | Blues music | Music & Radio | 1.56× | ||
| 18 | Toys | Games | 1.54× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Billa (supermarket) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.42× | |
| Travelling | THRILL | 1.32× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Urban Lifestyle | OPEN | 0.91× | |
| Social Media Usage | JOY | 0.99× |
Resort has an estimated audience of 1,749,788 people in Austria, concentrated in Vienna and Lower Austria.
57.4% of Resort fans are female, 42.6% are male, with an average age of 44.0 years.
Resort fans show strongest brand affinity for Kronen Zeitung (1.63×), Billa (supermarket) (1.51×), and Austrian Airlines (1.89×) over the country average.
Resort fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Resort itself, the audience over-indexes on Billa (supermarket) (1.51×), Austrian Airlines (1.89×), Spas (1.76×), and Hornbach (1.71×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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